Roku Advertising

Roku's VP of Ad Marketing and Measurement, Sarah (Warner) Harms, shares how Roku is meeting the market where they wanted us to be. Hear how Roku's original content, ad technology assets, and rich consumer data sets us apart. https://lnkd.in/eamYdWKS #Streaming #Advertising #TV

Programmatic CTV is nearing maturity, with steady advances in available inventory, bid density, and measurement. Read our prediction on programmatic CTV in the year ahead: https://lnkd.in/edQiGz4Y #Streaming #Advertising #TV

Roku's Head of Content, David Eilenberg, shares how Roku is growing its audience by leaning into more sports and home content. Learn more: https://lnkd.in/eFzAEi3e #Streaming #Advertising #TV

Discover the cars behind the stars. Stream What Drives You with John Cena free on #TheRokuChannel now. https://lnkd.in/eMb5hBSw #Streaming #Advertising

For streaming marketers, subscriber growth at any cost is out and profitable growth is in. Read our insights to learn how annual plans, bundles and other strategies can drive sustained loyalty: https://lnkd.in/er4eTR59 #Streaming #Advertising #TV

Churn rates are up as prices rise and streamers follow content across apps. How are streaming services responding? New pricing tiers, incentives, and bundling strategies. Read more. https://lnkd.in/e2-zTftY #Streaming #Advertising #TV

Exciting news! 🎉 The Roku Channel just reached a new milestone in Nielsen's latest report, capturing 2.0% of ALL TV time – nearly 5% of all streaming time. 📈📈 Read the full report: https://lnkd.in/dQ3kNZTm #Streaming #Advertising #TV

Self-serve tools like Roku Ads Manager make it easy to set up, activate, and pause campaigns. We predict that these solutions will help bring new marketers to CTV this year. Learn more: https://lnkd.in/e2-zTftY #Streaming #Advertising #TV

Neutrogena® partnered with Roku to build awareness of their Hydro Boost line. Lean how the brand turned to Roku’s innovative advertising formats to ensure maximum impact and broad reach among facial skincare users: https://lnkd.in/eGwUqZ4Y #Streaming #Advertising #TV

Sports have never been more popular. We predict this year will be an inflection point for sports streaming and the fan experience surrounding it. Read it. https://lnkd.in/e2-zTftY #Streaming #Advertising #TV