Coffee Knowledge Hub’s Post

Premiumisation in Coffee: Health & Wellbeing as a Key Opportunity A recent Euromonitor report highlights a game-changing opportunity for premiumisation in the coffee sector: health and wellbeing. What does this mean for us in the coffee industry? Simply put, consumers are willing to spend more on coffee and drinks that promise to improve their health and wellbeing. There’s a growing demand for beverages that not only taste great but also make people feel better. This is the moment for coffee businesses to diversify their product offerings with healthy options that cater to this trend. Think plant-based drinks, ginger shots, and matcha lattes - these healthy alternatives are more than just a trend. They’re becoming a key driver of revenue in the coffee space. Take Ændre, a deli and café based in Hamburg, as an example. For January and February, they’ve launched their RESET program - a customer-focused initiative designed to help people kickstart healthy routines. Alongside promoting their own food and beverage offerings, Ændre has partnered with local businesses to create a holistic health and wellness experience. It’s a fantastic example of how businesses can tap into the health trend while boosting customer loyalty, community engagement, and even sustainability. The RESET program isn’t just a trend—it's a blueprint for how we can elevate our businesses and create lasting connections with customers by putting health and wellbeing at the forefront of what we do. We’ll be sharing insights from Janine Ophetveld, owner of Ændre, in an exclusive interview on the Coffee Knowledge Hub in the coming weeks. Don’t miss it! Join the Coffee Knowledge Hub today to stay updated on the latest industry news, trends, and opportunities. https://lnkd.in/eSS6JwBP #SpecialtyCoffee #Premiumisation #HealthAndWellbeing #CoffeeTrends #PlantBased #CustomerEngagement #SustainableBusiness #CoffeeInnovation

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