Sweet&Chilli’s Post

Nice article highlighting the key beverage trends of 2025: a growing consumer desire for cocktails made with better ingredients, less alcohol, and a focus on health-conscious choices. FOUR BLUE PALMS and #Barsmith are proud to be at the forefront of this shift, crafting products that empower people to enjoy high-quality cocktails that align with their evolving preferences. Cheers to a more mindful approach to mixing drinks.

Britain’s drinking habits are changing. Whether it’s a post-festive detox or a long-term move towards mindful drinking, consumers are cutting back on alcohol—but expecting better alternatives when they go out. Our latest blog explores how hospitality operators can cater to an increasingly sober-curious crowd. Follow the link below to read more. #SoberCurious #Beverage #AlcoholFree

The Future Happy Hour The hospitality industry is seeing a rising trend: guests are increasingly opting for non-alcoholic beverages. This shift is not just about preference but is rooted in the significant impact alcohol has on performance and overall well-being. According to research from WHOOP limiting or omitting alcohol can lead to better sleep, improved recovery, and heightened productivity. As more people become health-conscious, the demand for innovative, non-alcoholic options is skyrocketing. For those in the hospitality industry, this trend presents a golden opportunity to cater to a growing market. By offering diverse and exciting non-alcoholic beverages, we can not only meet the evolving preferences of our guests but also promote healthier lifestyles. Imagine your establishment becoming a go-to spot for guests who seek both enjoyment and well-being. In my own experience, I’ve removed alcohol as a beverage option and actively seek out and am willing to pay for quality non-alcoholic products. How is your establishment embracing the non-alcoholic trend? Share your thoughts and ideas on how we can continue to innovate and offer our guests the best experiences without the need for alcohol. Let's remove the stigma that enjoying a dining experience requires alcohol. Include non-alcoholic options during Happy Hour and let's lead this transformation together! Check out the full research from WHOOP on the underrated benefits of limiting or omitting alcohol: [Whoop Article](https://lnkd.in/dGhyS5uj) #hospitality #management #beverage

The sober-curious movement is changing the beverage industry, and self-pour technology is the best way to embrace this change! With 28% of U.S. adults drinking less and the non-alcoholic beverage market projected to hit $30 billion by 2025, now is the time for venues to innovate. Self-pour technology empowers patrons to explore alcohol-free options like craft sodas, kombucha, and NA beers—all while boosting operational efficiency and profits. 🍻 Learn all the details on this growing trend and more! https://hubs.li/Q031TLJJ0 #SoberCurious #SelfPourTechnology #NAbeverages #InnovationInHospitality #PourMyBeer

Very interesting Masterclass! Redefining Beverage Preferences: The Impact of Lifestyle Trends. **Masterclass Overview:** - Explore the evolving guest dietary and lifestyle trends. - Understand the implications for your establishment. - Implement practical strategies to cater to these trends and satisfy guest expectations. #learning #growth #inspiration

Alcohol-free drinks are no longer just an afterthought—they’re a must-have in hospitality! 🍹✨ With the rise of mindful drinking, having a strong zero-alcohol menu isn’t just good service—it’s smart business. More guests are choosing alcohol-free options, whether for health, lifestyle, or simply as a great alternative. But if your menu only offers soda and juice, you’re missing out on both guest experience and revenue. A well-crafted alcohol-free selection—think creative mocktails, premium zero-proof spirits, and sophisticated sodas—keeps guests engaged and ensures you don’t lose sales during peak service. Planning ahead and offering high-quality alcohol-free choices means you’re staying ahead of the trend while giving every guest a top-tier experience. 🍹🚀 How is your venue adapting to the growing demand for alcohol-free options? Let’s share ideas in the comments! #MindfulDrinking #AlcoholFreeOptions #HospitalityTrends

Peter Thickett offers sharp insights on how NoLo beverage brands can enter the luxury segment: 1. Don’t Obsess over Alcohol Content Lack of alcohol should not be the primary talking point. The drink should be able to stand its ground with its flavour, ingredients, and process alone. 2. Prioritise Precision Be specific about where the ingredients come from – not just the country, but the region, the farm, the woods, the field. Describe the liquid with the finesse and detail of a sommelier to emphasise its pairing potential. 3. Foreground the Maker Where desirable, celebrate the genius of the ‘maker’ behind the drink, to drive trust and credibility. Use their personality and industry pedigree as a way to build more intimate relationships with the discerning drinks consumer. 4. Build a Mythology: Whilst the drink may not be hundreds of years old, the place that it comes from may well be. Use the stories of the land and its people to build a modern mythology around the drink that adds a layer of mystique and romance. 5. Emphasise Rarity Scale reduction is a sure-fire way to drive covetability. Create liquid expressions in limited batches, with ingredients available for a restricted time window to create a sense of scarcity. 6. Utilise Aging Techniques In the world of alcoholic drinks, time is value. Borrow techniques from wine and spirits, like cask-aging, sea-aging, and high-altitude aging, to pre-empt the expectations of the discerning future non-alc consumer.

Booze isn’t the cash cow it used to be for hotels. Gen Z is drinking less, and there’s no way around it. Blame it on health obsessions, overpriced cocktails, or weed stealing the spotlight - whatever the reason, the numbers don’t lie. Alcohol consumption among 18-34-year-olds has dropped 10% in 20 years. That’s a serious dent when alcohol sales can make up 25% of hotel F&B revenue. So what now? Cry into your overpriced martini? No. Adapt or die. Mocktails are taking over, but don’t roll your eyes. We’re not talking about sad juice boxes. These are $18 Instagrammable concoctions that scream sophistication - local ingredients, sustainability, and a narrative that makes Gen Z feel good about blowing their cash. They don’t want drinks; they want stories in a glass. If you’re not charging premium prices for zero-proof drinks that taste like they cost $30, you’re leaving money on the table. But let’s not sugarcoat it: this isn’t just about drinks. The whole “wellness” movement isn’t a trend; it’s a lifestyle. Vegan, flexitarian, adaptogenic mushroom teas? Yeah, they’re a thing now, and if your menu doesn’t cater to this clean-living cult, you’re officially behind. It’s not just food; it’s a moral statement. Guests want to feel like they’re saving the planet with every sip and bite. Forget just serving booze and burgers. You’re in the business of selling belonging. Gen Z is paying for spaces where they can feel seen, be healthy-ish, and post about it later. And if you’re still pushing tired ideas instead of reinventing your offerings, guess what? You’ve already lost them. It’s time to stop chasing trends and start creating them. Show you care. Make it bold. And for the love of everything, ditch the boring, safe options. Gen Z doesn’t want your half-hearted attempts. They want to be wowed - or they’ll take their money somewhere that does. #evolveordie #hospitalityrevolution #genzhotels #genz #hospitality #lowabv #noalcohol https://lnkd.in/d3g-MYEm

It may be dry January, but N/A companies are repositioning to take over the nightlife scene year-round. 🍻 Alcohol-free drink brands are becoming the new go-to at hot spots around the country thanks a cultural turn toward moderate alcohol consumption, sophisticated packaging, and the return of nightlife: a new market which N/A's are very much tapping into. So how do they secure a party invite? Look to Ghia, which is broadening its positioning from a "better for you" drink to one that "should be part of the party," Ghia founder Melanie Masarin says; just as juicy a hosting gift as the usual bottle of wine. The brand's creative assets emphasize an ease and glamor to the drink. Pair it with a cigarette, it suggests, or in a tumbler at sunset. There's a new "aura of a laissez-faire, upscale European bistro-culture infused, permanent vacation approach to socializing—one that doesn’t depend on a holistic, puritanical understanding of wellness but instead a realistic understanding that vices exist, and some are indulged in while others are eliminated," writes Evan Nicole Brown. "A form of balance, if you squint." Read more of Evan's deep dive on Booze's Big Rebrand™️ here, including interviews with Athletic Brewing Co. CMO Andrew Katz, and leaders across nightlife in NYC and LA: cocktail director for venues Outer Heaven and Laissez Faire (inside NYC's Beekman Hotel) Alex Smith, nightclub investor and owner of Curious Elixirs JW Wiseman, head of No- and Low-Alcohol Insights at IWSR Susie Goldspink, and founder of Los Angeles spirit-free bottle shop the New Bar Brianda Gonzalez to name a few. Edited by me. This is a premium piece, which means it costs a mere $1 to read months of work by independent journalists. Cheers 🍸 https://lnkd.in/eNPxWvRd

🌟 Trend Alert: The Sober Revolution in the Beverage Industry! 🌟 The wave of wellness and mindfulness has hit the shores of the beverage sector, sparking a surge in the popularity of non-alcoholic drinks. From 0% ABV craft beers to sophisticated mocktails, the choices for sober sipping have never been more diverse and delightful. Why the buzz? Here’s the pour: ✨ Health Conscious Choices: Today’s consumers are more health-savvy, opting for beverages that align with their wellness goals without compromising on the social experience. ✨ Innovative Flavors: The non-alcoholic sector is now a playground for creativity, offering complex flavors that rival their alcoholic counterparts. ✨ Inclusive Celebrations: Non-alcoholic options ensure everyone can join the toast, making social gatherings more inclusive. ✨ Growing Market Presence: With sales skyrocketing, the non-alcoholic beverage market is becoming too significant to ignore. This sector’s growth is not just a trend but a transformation in how we think about drinking. As industry professionals, we must tap into this sober revolution, recognizing the potential of non-alcoholic beverages to reshape our offerings and connect with a broader audience. Let’s raise our glasses (of non-alcoholic fizz) to a future where choice, health, and inclusivity are at the heart of the beverage experience! #NonAlcoholic #BeverageTrend #SoberCurious #HealthAndWellness #IndustryInnovation