Cogentix Research’s Post

Exciting news from the digital realm! 🌐💼 The Digital Out of Home market is set to reach USD 42.54 Billion by 2031, driven by an impressive 11.02% CAGR. At Cogentix Research, we're diving deep into these transformative trends. Stay ahead with us as we decode the future of digital advertising. #DigitalOutOfHome #MarketResearch #CogentixResearch

In Trend #3 of Stagwell Brand Performance Network Media Trends series, "Alternative Currency & Measurement," Jake Marx, Head of Global Partnerships for Stagwell Brand Performance Network shares how Stagwell is working with our clients and the industry to ensure we are able to support current business outcomes while planning for the future in a rapidly evolving media landscape. For our clients, standardization of transaction (buying & selling) and measurement provides a path for an enhanced and critical understanding of performance for campaigns, timings, ROAS and ROI and these alternative currencies are paving the way for buyers and sellers to transact on TV viewership data that is based on a wider range of big data sources, such as census-level viewership information from smart TVs and set-top boxes creating more transparency and accountability for all parties. While Nielsen is still a go-to source of data for transacting and measuring media campaigns, for more-and-more marketers, additional services such as Comscore, Inc. and VideoAmp are now being considered and approved by the JIC (Joint Independent Council) as accredited currencies providing more ways to transact, measure and create attribution in an increasingly complex marketing ecosystem. #brandperformance #transformingmarketing #media #measurement #creative #commerce #digitaltransformation #marketing #CMO Mark Penn Jay Leveton James Townsend Jonathan Schaaf Shannon Pruitt Assembly Global Goodstuff Forsman & Bodenfors Forsman & Bodenfors LDN Ink - we are travel media ReachTV ASSEMBLY Digital Commerce Locaria Multiview Rick Acampora Valerie Davis Matt Adams Richard Brosgill Faisal Dean Andrew Stephens Helen James Trudi Harris DubonVITRO Piotr Morkowski Kacper Kłos Michael Keating Lynnwood A. Bibbens Hannes Ben Ryan Linder Helen Lafford Beth Lester Sidhu Regan Considine Salena Hayek

💫 Media Wastage 💫 Brand Suitability 💫 Social Viewability, and the 2 vowels we can’t live without 💫 AI Buzzword Bingo? No....these were the key topics discussed at the DoubleVerify #ImpactEMEA conference yesterday in London, one of XR Extreme Reach valued partners. Thanks for the great event DoubleVerify and insightful keynote Dan Slivjanovski 💡 Highlights💡 ⚡Channel4 shared the minefield that is viewability in Social, and how Advertisers need consistent cross platform measurement to get to true insights and understand what formats are working. ⚡ Bobi Carley from ISBA focused in on minority owned publishers and it was great to hear about the support that is provided to these groups so they can understand how they are being measured and scored. This helps these publishers 📈 the ROI they offer to advertisers and ensure the diverse audiences they represent continue to be communicated to and not ignored. 

At NuSpark Media Group, we believe that effective media measurement is crucial to understanding consumer interactions across various touchpoints. Our Conversion Tracking Cheat Sheet outlines our comprehensive approach to touch segment definitions, from First Touch to Multi-Touch (Assisted) conversions. Our meticulous analysis allows us to identify the initial source of interest, gauge user engagement throughout their journey, and ultimately, unravel the holistic view of user engagement and attribution. We recognize the importance of each interaction, which enables us to refine our strategies for maximized effectiveness and optimized media spends. Our dedication to nuanced measurement and analysis underscores our commitment to delivering data-driven insights and superior performance for our clients. So attached is the cheat sheet for measurement, also found on the website: https://lnkd.in/geb6X9W9

🚀 Are you ready to be a part of the future of Data and AdTech? Join the OnAudience team at Cannes Mac Sawa, Adrian Williams, Karolina Jakubik, Anna Powierża, where we're set to unveil the latest industry trends, innovative data solutions, and pioneering strategies for the future of advertising. ✅ Why Connect with OnAudience Team? 🟢 𝐔𝐧𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬: Get firsthand insights into the rapidly evolving world of AdTech, and learn about cutting-edge approaches that can revolutionize your advertising strategies. 🟢 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐂𝐨𝐨𝐤𝐢𝐞𝐥𝐞𝐬𝐬 𝐃𝐚𝐭𝐚 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Explore our cookieless and diverse data solutions, designed to help you navigate the demise of third-party cookies and unlock new opportunities for targeted advertising. 🟢 𝐆𝐚𝐢𝐧 𝐔𝐧𝐢𝐪𝐮𝐞 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬: Engage with our team to gain unique perspectives on the future of data and advertising. Our experts will share valuable knowledge and actionable tips to help you stay ahead in the ever-changing digital advertising landscape. 🟢  𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Connect with industry leaders, and global data experts. ➡️  Let’s meet in Cannes and build relationships that can elevate your business to new heights. Join us on our Big Data Yacht Cruise: (Limited availability): https://lnkd.in/g8YgmXea #Cannes2024 #AdTech #DataSolutions #IndustryTrends #CookielessFuture #Advertising #Innovation 🚀

Responsibility matters. Now, in its 5th year, we've seen the #MediaResponsibilityIndex (MRI) evolve from being a framework for collaboration and progress, to a piece of analysis guiding responsible media planning and investment, with intent to enable real-time, responsible inventory activation. The MRI continues to demonstrate a commitment to working collaboratively with the market to develop, and ultimately shape industry-wide product offerings. Our promise to deliver the Marketplace of the future to our clients remains truer than ever, and the MRI continues to be an amplification of this purpose. https://lnkd.in/euRv2_Qe #MediaForGood #MediaResponsibilityIndex #MAGNA #IPGMediabrands #BrandPurpose #Ethics

Check out our latest Market Insights for what we’re watching as we enter a consequential 2024 - data deprecation, CTV, and commerce media in Ad Tech and consolidation, 3rd party messaging, and AI utilization in MarTech

Check out the latest evolution of the Media Responsibility Index (MRI 5.0) and learn how advertisers can help shape behavior and performance on our favourite platforms, ultimately driving more responsible practices in the world of media!

Unleash the online potential of your local business! Our recent ad resonated with 59K local customers at a mere PKR 23 per impression. Picturing the transformative impact of embracing the digital landscape? Let's elevate your business collaboratively! 🚀🌐 #DigitalSuccess #LocalBusinessGrowth #MetaAds #MetaAdsManager #DigitalMarketing #BlackAndYellowConcept

Ad competition is fierce and it’s only getting harder to stand out in a crowded market as we get closer to #Q4. You want to connect to your target audience directly, especially when they’re intent on purchase. So how can we, MANIFESTO by Intango help you? Sure we say we’re an ad tech company, but just like our manifesto says, we stand out in a crowded marketplace by being different. How? Our expertise in driving unique, high-intent users to your brand results in cost-effective, incremental traffic and increased revenue. Extensive Network: We have connections to hundreds of publishers, ensuring a broad and diverse reach. Connection Capabilities: Our cutting-edge technology enables seamless connections that save advertisers valuable resources including time and money True Tech Innovators: With the power of advanced algorithms, machine learning, and AI, we take the guesswork out of the equation. By minimizing human error, we deliver faster, spot-on optimizations and handle thousands of rates daily, ensuring you always get the best performance and results. Want to see how we can help you get the best juice out of your ad dollars? We'll be at #CJU24 September 9-12 and happy to connect to help customize an ad strategy specifically for you! Comment below or send our team a DM! Maor Feldman Or Malihi Diana Shirizli Eliana Goodman Rajoo Sharma Revital Kristal #cju2024 #santabarbara #adtech #incrementalrevenue #digitaladvertising #digitalmarketing #conferences #blackfriday #cybermonday