Cognitiv’s Post

Machine learning is reshaping our understanding of ad metrics, challenging the old notion that high viewability necessarily equates to high quality. Jana Jakovljevic shares valuable insights on attention metrics in her recent AdExchanger article, emphasizing the need to avoid letting emerging standards become rigid checkboxes that could stifle performance.📊💡

Independent analysts are an invaluable resource in a complex business ecosystem, ruled by a few heavyweights. Hat tip to AdExchanger for highlighting the type work and value we provide to this $700 billion industry. #adtech #analytics #businessethics #brands

NEW FEATURE UNLOCKED! Dynamic Tagging enables you to create Meta Fields based on rules set combining data from Profit Peak for greater control and optimisation of ads. What does this mean? With our new dynamic tagging feature you can create shopping ads where products can be segmented on autopilot. Examples include: - High / Low Margin either by Gross, CM or Net Profit - Exclude last variant (eg. remaining size or colour) to avoid wasted clicks - A/B/C/D inventory classification - Tracked advertising cost limits and lots more! If you're looking for a game-change to your advertising pre-BFCM the time to do it is now

As the temperature rises, so do the opportunities for advertisers and publishers. 🌞📈 Dive into our latest blog for data-driven summer marketing strategies to unlock your seasonal revenue potential. 👇🏻 https://bit.ly/4bplDSK #Adtech #Advertising #Revenue #VDOAI

Its prediction season! Here’s a quick recap of our 2025 predictions.

Always question the standard way of doing things. That's how we discover better strategies and grow. Blanket standardization takes away from the unique nuances that matter. That's why high viewability ≠ success. Use your data to create a tailored road map. Jana Jakovljevic #Data #Advertising #DataDriven #Standardization #Measurement #Metrics

Key EMARKETER stat: Advertisers will increase their spending on US retail media search ads every year of our forecast period until 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast. Over the same time period, traditional search ad spending growth will decline, slowing to 0.9% in 2028. Beyond the chart: Retail media search ad spend will reach $33.86 billion this year, and more than double by 2028 when it will hit $76.83 billion, per our forecast. Google’s rollout of AI Overviews, a feature that answers queries directly on the search engine results page, may drastically compromise clickthrough rates and, consequently, the traditional search ad industry. Although retailers are also experimenting with AI integrations in retail media search ads, they are likely to see less of a drop in clickthrough rates due to their closeness to the point of purchase. #retailmedia #paidsearch #digitalmarketing

Integral Ad Science EXPANDS “MADE FOR ADVERTISING” (MFA) AI-DRIVEN MEASUREMENT AND OPTIMIZATION SOLUTION WITH INDUSTRY-FIRST AD CLUTTER DETECTION AND AVOIDANCE INNOVATION https://lnkd.in/duSbCJUr #AIdrivensolution #Analytics #IntegralAdScience #mediameasurement #MFA #optimizationplatform

Programmatic as a "new" and more measurable way of buying has always been a double edged sword. It has meant more accountability and often double measurement standards (vs. other forms of buying)...but also more tools and data to solve problems. Excited to share the findings from a close collaboration between Goodway Group and FouAnalytics (Marketing Science Consulting Group, Inc.) to guide marketers & agencies on how to put these tools to work and make ad fraud a thing of the past in programmatic. Download our new white paper below! 

ROAS Isn't King: Why the Right Numbers Can Lie! Ad Account 1: Ad spend: $96.41 Product price: $6.03 Customers: 100 Revenue: $602.58 ROAS: 6.25 Profit: $506.17 Ad Account 2: Ad spend: $9641.32 Product price: $84.36 Customers: 450 Revenue: $37,962.70 ROAS: 3.94 Profit: $28,321 Who has generated more profits? It's ad account 2 even though their ROAS is 3.94. So screenshots shouldn't set the benchmarks that you see in your feed. They don't tell you the focused profits so set your metrics & don't worry about low ROAS if you are profitable enough.