Coleman Parkes’ Post

The only time it’s not good to be the one left eating all the pastries 🥐🥐    All dressed up, slides ready, pastries warm but an empty room - it's a sad day when you realise not everyone is clamouring to get their hands on the findings from your market research.    Despite the findings having tons of insights to make strategic decisions easier it remains a challenge to convey a likely truth: 🗣️'YOU WILL FIND THIS USEFUL.'    But this isn't just about making our research findings interesting; it's about making them compelling for diverse internal stakeholders.    How do we bridge this gap?    I was talking to Stephen Saw and he used a phrase you hear often in market research – ‘we leave no stone unturned’.    But I haven't heard it used like this before.    He wasn't talking about sophisticated segmentation, advanced analysis or exhaustive enquiry in a questionnaire.    Instead, Stephen promotes the value of deeply engaging with stakeholders at the design stage of research. 👫👫👫    It may sound like a casual conversation, but right from the get-go Stephen includes multiple stakeholders in the research design, uncovering a spectrum of ambitions.    This meticulous approach gets people excited about shared goals, and the potential for market research discoveries that could drive future change – and this is pivotal.    This isn't about encouraging wooly briefs but knowing how to adopt varied perspectives to scrutinise the research depending on your crowd, enabling each data point to engage a broader audience.    Because people feel included, the boardroom is full, the croissant plate empty and Stephen didn’t get one.  🥐He wouldn't have time to eat a croissant anyway with all the data chat.      💡There’s a lot of content in this carousel - save and have a thorough read for tips on: - engaging customers - engaging prospects - engaging internal teams   Let’s make research that drives discussion (and eat croissants on weekends). Follow Coleman Parkes for their Monday Q&A offering tips to get more value out of every research project. #b2b #thoughtleadership #marketresearch #companyculture

Sugata Research and the IRIS Network: Navigating Global Insights In September 2014, Sugata Research joined the IRIS Market Research Worldwide, an international network of research agencies with the common goal of improving global market research, offering local expertise and keeping ahead of the curve when it comes to market trends and insights. Find out more about why we joined the IRIS Network, what we have achieved together and our shared goals for the future in this article! https://lnkd.in/gcmn7XZ8 #sugataresearch #marketresearch #consumerinsights #researchnetwork

Corporate market research looks for concepts or research that can be used throughout the life of the product. The contribution from INTERROGARE provides an overview and assistance as to which measures might make sense at which point in time. It also provides a guide that helps to use existing primary market research approaches sensibly.

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If you’ve ever been approached by a business leader or stakeholder who requested that you conduct market research, you probably asked yourself, “Why is there a need to conduct market research?” and “Is it worth it?” In this article, we’ll explain what market research is, what the two main ways to conduct market research are, and 10 reasons to conduct market research → https://lnkd.in/eJ-QuAri

Businesses use various types of market research to gather information about their target market, competitors, and market research industry trends. There are two main types of market research: 1.) Quantitative research. 2.) Qualitative research.

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