Collective Voice’s Post

Idea: Start with connection and community, then create products for that audience. A content-first model that's natural to #Creators. Interesting outline of this from Marketing Week. https://lnkd.in/gppEtmaT

Is your brand struggling to find the right creators for your UGC campaigns? Identifying creators who truly align with your brand can be a time-consuming and frustrating process, but it’s crucial for effective marketing. Here’s how I can streamline that process for you: 1. I work with a select group of talented creators who understand your brand’s voice and values, saving you valuable time in the search. 2. My creators are skilled in producing authentic content that resonates with your target audience, driving engagement and conversions. 3. We focus on building long-term relationships with creators who deliver consistent results, ensuring your campaigns stand out in a crowded market. Don’t let the search for the right creators slow you down! Let’s connect you with talent that elevates your brand. DM me to discuss how we can optimize your UGC strategy! #UGCCreators #BrandGrowth #ContentCreation #UGC #DigitalStrategy

As consumer preferences change, gone are the days of generic endorsements. Now, authenticity and connection are key. Looking ahead, successful marketing will involve co-creating content with creators who truly connect with your audience. Shift from collaboration to co-creation: Brands are partnering with creators to create engaging content together, moving beyond simple sponsorships. This means building genuine relationships and telling stories that resonate. Authenticity: Instead of scripted ads, brands are letting creators share their own stories in their own way. This builds trust with the audience and feels more genuine. Value Over Sales: It's not just about selling anymore. Brands are focusing on providing value and building trust with their audience through authentic creators who truly connect with their followers. By embracing co-creation with authentic creators, brands can build stronger connections with their audience and stay ahead in today's marketing landscape. #CoCreation #InfluencerMarketing #Authenticity #MarketingStrategy

Did you know that 92% of consumers trust UGC more than traditional ads? If you want to build brand authenticity and grow your online presence, UGC is the way to go! It’s time to make your audience your biggest advocates! Check out the full blog to see how you can start leveraging UGC today! #usergeneratedcontent #digitalmarketing #brandgrowth #customerengagement #contentstrategy

Marketing is undergoing a seismic shift—a transition to the creator economy. 🤝 In this new era, brands can succeed by embracing a few key principles. 👇 1. Choose the right creator → Quality trumps quantity. Prioritize creators whose influence is genuine and aligns with your audience. 2. Encourage creativity → Give creators the freedom to express themselves authentically. After all, it's their authenticity that built the audience you're eager to reach. 3. Choose the right platform → You don't need to be everywhere; you need to be where your audience is. 4. Embrace everyday people → Engage with your community, empower brand advocates, and fuel your content engine with UGC. 🌟 Are you ready to thrive in the creator economy? Dive into our recent article: https://my.ugc.bz/S6mchF #bazaarvoice #creatoreconomy #ugc #ugccommunity #contentcreators

The Rise of the Creator Economy The creator economy is shaping the future of marketing! 🌐 With an estimated value of $480 billion by 2027, content creators are now pivotal to brand strategies. Collaborating with creators allows businesses to: ✔️ Tap into highly engaged and niche communities ✔️ Build trust through authentic content ✔️ Drive brand loyalty in a meaningful way If you’re not already integrating creators into your strategy, now is the time to start. It’s not just about reaching your audience—it’s about connecting with them. 🚀 Let’s embrace this new era of marketing! #CreatorEconomy #MarketingTrends #ContentCreation #BrandLoyalty #DigitalMarketing #Authenticity 📖 Source: Kantar

If you're looking to boost your online presence and build genuine connections with your audience, User-Generated Content (UGC) ads are the way to go – and that's where Loud Lion roars the loudest. 🦁 Here’s why UGC ads make a difference: ✨ Authenticity: Real content from real users resonates far better than polished promotions. 📈 Higher Engagement: People trust peer recommendations, which means more likes, shares, and comments. 🎯 Cost-Efficiency: Stretch your ad budget by tapping into existing user enthusiasm. Loud Lion creates UGC campaigns that: 🔹 Showcase your customers’ stories. 🔹 Encourage organic interaction with your audience. 🔹 Enhance brand trust through relatable, user-driven ads. The result? A more connected, loyal, and engaged audience that grows organically. 🌱 Ready to unleash the power of UGC and let your brand ROAR? Let's make it happen with Loud Lion! #LoudLionAds #UGCStrategy #MarketingGrowth #BoostYourBrand #DigitalMarketing #SalesAndMarketing

TL;DR "Advice for brands? Stop siloing creator marketing and stop focusing on vanity metrics. Focus on building long-term partnerships with creators who genuinely love your brand, and work with trusted agencies that can measure and maximize the impact." With our Dr. Hamish McPharlin (and thanks Kimberly Phan). #creators #brands #marketing

*Reengineering Brands* Content creators are revolutionising how traditional businesses are structured. In the *traditional* model: create a brand/product → then find an audience to sell to. In the *reengineered* model: creators build an audience → then develop a brand/product to sell directly to that engaged audience. Think of Logan Paul and KSI with PRIME Jimmy Donaldson with Feastables, Molly-Mae Hague with Maebe and Filter. The key difference between these two models lies in direct access to an audience. Creators don’t need to search for customers — they’ve already cultivated a community of people who trust them and are eager to buy products that reflect the creator’s values and identity. It’s a prime example of the growing impact of social commerce, where personal connection drives buying decisions. Can you even imagine getting 21.9m organic views on one post… 👀 #socialcommerce #ecommerce #thefutureofretail

Content Creators: The New Superstars of Marketing Day 17 of 88 Days of New-Age Marketing 1. Creators as the Voice of the Audience - Content creators have become the trusted voice for millions, connecting with their audience on a personal level. 2. Authenticity Drives Engagement - Their genuine storytelling and relatability make them a powerful tool for building trust and loyalty. 3. Creators as Strategic Partners - Beyond influencer campaigns, brands must integrate creators into their long-term strategy as ambassadors, collaborators, and co-creators. 4. Creator-First Marketing Strategy - Prioritize creators in your marketing mix by co-developing content that aligns with their style and resonates with their audience. 5. Localized Reach at Scale - With creators across niches and geographies, brands can tap into hyper-targeted communities, delivering personalized messaging. 6. Content Diversity through Creators - From short-form videos to podcasts and immersive experiences, creators bring fresh perspectives to every platform. 7. Creators Build Brand Credibility - Partnering with the right creators adds credibility and authenticity, enhancing the brand’s positioning. 8. The Rise of Creator-Owned Brands - Many creators are building their own brands. Smart partnerships with these creators can lead to co-branded opportunities and shared growth. Brands that embrace a “Creators-First” strategy will stay ahead in the new-age marketing game. What’s your take on the future of content creators in marketing? Let’s discuss. Lightning & Thunder Company by 88GB is completely focused on doing this to the brands. #NewAgeMarketing #CreatorsFirst #InfluencerMarketing #DigitalTransformation #ContentMarketing #88DaysOfNewAgeMarketing