Colleen Sabatino’s Post

On this International Women's Day, let's highlight a company that is doing marketing well through ensuring DEI is taken into account. Molson Coors Beverage Company recognized that traditional hockey jerseys designed for men didn't quite translate the same way to women. Since a lot of women have long hair, their names would get obstructed on their jerseys by the hair. So what did Molson do? Move the names on jerseys down. A simple solution, but an impactful one to make sure female athletes don't get shorted on the experience. Well done, Molson! https://lnkd.in/gxDAKnp6 #diversityisgoodbusiness #internationalwomensday2024 #dei #marketing

As most of you probably know, it was International Women's Day last week, a day where our feeds are inundated with posts celebrating the occasion. Over the past few years, companies have started to see the value in celebrating the day, and typically like to make a fuss. But, there’s one thing they all have in common - they’re performative. That’s why I wanted to share my favourite IWD campaign from Molson Coors Beverage Company, a Canadian beer company that recently announced a multi-year partnership with the Women’s Hockey League. The brilliance of their campaign comes from the fact that they actually solve a problem. I’ve left the video below so you can see for yourself, but I’ll give you a quick overview. 👇🏻 👱🏻♀️ For a game played on IWD, Molson switched around their logo with the player's name, solving a long-standing problem - a female player's ponytail covering her name on her jersey. It may seem silly or trivial, but it’s yet another instance where we see that the game (and the world) isn’t designed for women. Do you think Lionel Messi or LeBron James would have their names covered while they play? 🏒 Molson wanted to fix this. Solving this small issue allowed each player to be seen and recognised out on the ice, and also feel valued by their team and their fans. Rather than superficially celebrating with Social Media posts or gifts, Molson showed their appreciation by actually solving a problem. It’s yet to be confirmed whether or not this will be a permanent solution, or a limited edition change to celebrate International Women’s Day. Let’s hope it stays, otherwise, is this yet another performative campaign? https://lnkd.in/ePRGbvhn

Beer and sports!? Happy International Women's Day! I thought I would share this short marketing video from Molson Canadian. This really struck home to me as we celebrate amazing women today. As someone in marketing, this gives me so much happiness to watch and pride. We know beer and sports, is something in the past, that stereo-typically has been mainly targeted at men and also the disparity of professional woman athletes vs the men. Not only that, there was barely any representation of women drinking beer, as again stereo-typically "only men would drink beer". The advert tagline is "Molson is covering our name, so hers can be seen" . Read that again. https://lnkd.in/eSbym2n9 Let's be clear here, this company is Canada's second oldest company, and the also has the oldest brewery in Canada. It is a huge brand, now also part of the Coors group, another huge brand for beer and drinks in the USA as some of you know. It's a short advert that makes its point, and I think you should quickly watch it, as it definitely made an impact on me as I am sure it will on both women and men who are proud to be allies. Fun fact, I was born in Canada but moved to England when I was 10 years old. I still have family there. I'd like to think had I continued to grow up there I would have loved to play ice hockey. I used to watch Canada play on the TV as a kid, both men and woman were equally represented on the screen! I used to want to wear the women's jersey so much. Here's to us women, may we continue to have our names seen 😜. #iwd24 #internationalwomensday #womeninsport #marketing #InclusionandDiversity

Scott Galloway's insights on elitism demand the attention of corporate America and Ivy League institutions. With the rollback of affirmative action, opportunities for average students are dwindling, and the erosion of DEI initiatives will further limit job prospects for Black candidates. These changes are not just policy shifts; they represent a broader retreat from equity and inclusivity that can have long-lasting impacts on our workforce and society. It's crucial for leaders in both academia and business to recognize and address these issues, ensuring that meritocracy and diversity are preserved and promoted. #equalnotequal #fairnessdorall #scottgalloway #elitenot #opportunityforall https://lnkd.in/gV6cz_H2

Getting value out of your sponsorship investment comes from having great ideas and the right execution.

Happy Black Business Month, Asheville! 💛 This Explore Asheville article shares several Black businesses in the area that you can support year-round: https://lnkd.in/eRv3WCYt What would you add to this list? #WednesdayWisdom #BlackBusinessMonth #Asheville #AVL #BlackBusinesses #AVLBusinesses #MarketingTeam #AshevilleMarketing

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