COMMB’s Post

Another example of one of our digital campaign strategies that revolved around the idea of splitting up the work day commute into 2 segments. Drive the bit that makes sense, park cheaper and transit, UBER/Lyft, walk or bike the rest of the way. #commonsensemarketing #roverparking

In the era of remote work, many are discovering that they can blend personal errands—like online shopping—into their workdays, providing a reprieve from the monotony of home offices. This newfound freedom has contributed significantly to online retail sales, which researchers attribute to the increase in work-from-home arrangements during the pandemic. A study involving Stanford University, Northwestern University, and the Mastercard Economics Institute found that there was an estimated $375 billion spike in online shopping last year alone. This trend reflects a broader shift in work habits, where remote workers use their time more flexibly to balance professional and personal tasks, leading to increased online purchases during traditional work hours. The allure of online shopping from home offers a variety of benefits: from the immediate satisfaction of clicking 'buy' to the anticipation of the item’s arrival. Without the hassle of traffic, long lines, or out-of-stock items, shopping online during work hours has become not just a convenience but a pleasant distraction—providing bursts of dopamine amid daily tasks. For many, these moments of personal indulgence are a practical use of time, enhancing day-to-day productivity rather than detracting from it. As the boundaries between personal time and work blur, online shopping has become a guilt-free, accessible option for many, boosting both the e-commerce industry and the spirits of remote workers. #RemoteWork #OnlineShopping #WorkFromHome #RetailTherapy #ECommerceBoom #DigitalWorkspace #ProductivityHack #PandemicTrends #ConsumerBehavior https://lnkd.in/ev9RAf_x

ways to beat the traffic on your commute:

New data from Nick Bloom reveals we're spending billions on online shopping while working from home, finding entertainment between Zoom calls and Target runs to break the monotony of our workdays. - 🛒 Online shopping during work breaks boosts morale - 💻 Balancing Zoom meetings and Target runs - 🧠 Insights from economic and psychological research - 😌 Reducing stress and adding fun to our daily routines - 🏠 What do your work-from-home breaks look like? #WorkFromHome #OnlineShopping #ProductivityTips

I’m very fortunate and #grateful that I have not had to return to an office since the onset of the pandemic, but that is not the case for everyone. As companies continue to navigate the ongoing #returntooffice debate (why this is still debate is a whole other question), a recent TomTom Traffic Index report sheds light on a 🔑 aspect affecting our daily work lives. #Toronto has emerged as the city with the third slowest commute in the world among 387 countries, a statistic that speaks volumes about the challenges faced by commuters. This pivotal finding underscores the need for thoughtful workplace strategies. It’s time for #leaders and organizations to recognize the importance of flexible work arrangements. By embracing options like #remotework and flexible schedules, teams’ work-life balance and overall well-being can improve significantly. There are a number of data points to consider when deciding whether employees should work #hybrid, #remote, or #inoffice, so let’s use this info as a catalyst for positive change in work environments. #WorkplaceFlexibility #Leadership #TorontoTraffic #EmployeeWellbeing

#remotework indulgence?! No. We cannot as a mature workforce economy suggest that this is the norm. Do some people slack off because they can? Sure. Do most people work while they are brewing their first pot of coffee, while they’re doing laundry, and in the middle of dinner? Yes! There are pros and cons to remote work, but there are just as many people active online to work harder as there are to take advantage and the benefits to employers that can tap into talent regardless of time zone or location far outweighs the risks of distraction. Statistics can be misleading. Measure the results.

This is my sick ride for #TDMWeek and usually  every week. I bike commute to the office three days and telework two days because: 1.) it’s peasant and I enjoy it, and 2.) I believe it’s important to live by the values we preach. In non-nerd speak, Transportation Demand Management (TDM) is how we (the community) behave to manage our transportation systems. The ways I choose to get around may not be the ways you choose, but just as if we all choose to drive alone in our cars at 8 a.m. on a Monday and cause gridlock on our roadways, we can also all choose to do something different, some of the time - carpool, bike, take transit, telework, vanpool, or walk - and collectively reduce that demand.  By reducing drive-alone trips, we reduce traffic congestion, improve air quality, reduce stress and improve mental health and gain a host of other benefits. We change the conversation about infrastructure improvements to be “how do we best move people” instead of “how do we fit more cars in this line of asphalt.” This is so important in our current climate crisis but also to improve communities to be more equitable, resilient and connected no matter how people choose to get around. This takes culture change and that requires people to make different choices. TDM programs are here to help connect and guide community members to those choices but ultimately, it takes everyone to try a little bit and think about that next trip you plan to take. I’m asking y’all to take some time this week and try to shift a trip or two. It can be a commute, or a trip to the grocery store, or to the doctor or school. Every trip counts and if we all made a small change here or there, the entire community will benefit.

https://lnkd.in/g842pXJe As COVID-era work-from-home policies dwindle, radio stands to see increased #engagement from American commuters. As of June 2024, over 70% of employed adults are now #commuting according to data shared by Katz Radio Group. The analysis by Katz, using YouGov information, shows a 29% increase in commuting since 2020, with the 30-44 age group leading the trend at 76%, followed by the 18-29 age bracket at 74%. The latter group saw the largest rise in commuting frequency, surging by 41% since 2020. The rise in commuting has consequently led to increased car usage, underscoring the importance of AM/FM radio as a vital medium for reaching this expanding audience. Katz paired the new data with its previous findings about #traffic flow – the latest 2023 Global Traffic Scorecard from INRIX reveals a significant uptick in traffic congestion, costing American drivers an average of 42 hours annually. Most major radio markets are experiencing even higher congestion rates. Notably, New York City, Chicago, Los Angeles, and Boston have more than doubled the national average, with New York City leading globally at 101 hours of traffic per year. Edison Research’s Q4 2023 Share of Ear report shows AM/FM #radio commands an 86% share of ad-supported #audio in cars, maintaining its dominance since 2017. As office commutes rise, radio remains crucial for #reaching out-of-home audiences. In contrast, digital audio platforms like Spotify and Pandora, typically enjoyed at home, have seen less impact from the commuting trend. Out-of-home advertising has seen a boost from the return to offices, but Veritonic found that audio ads largely outperform billboards in memorability and purchase intent, with 60% of respondents recalling audio ads more vividly and 51% more likely to make a purchase after hearing one. While audio ads also outperformed display, video, and social media ads in recall and purchase intent, the lead was less pronounced but still substantial. For instance, audio ads had a 49% higher recall than display ads and were 33% more memorable than social media ads. Regarding purchase intent, 40% of listeners showed a higher likelihood to buy after hearing an audio ad compared to those exposed to social media ads. This data underscores the strategic advantage of integrating traditional radio into advertising campaigns.

Braving the traffic again? 🚗🚦 It seems like delays are a daily special with a side of roadworks! And let's not get started on the weather - classic UK, right? ☔️🌨 I'm sure I'm not the only one noticing the daily delays and roadworks are becoming a regular challenge, it's no wonder people prefer flexible, remote or hybrid working.☕️💻 How was your commute today? (Also, this snapshot was taken at 6:47) 📱 #FlexibleWorking #HybridWork #CommuteChaos #TrafficWoes #CommuterLife

Where’s my long haul commuters? How does transportation and technology play a role for you and how does accessibility make it possible? I’m so grateful for a hybrid working environment that allows me to flex when in office with telework to create balance of career, passion, family, and working on my PhD. My in-office days come with a 4 hour each way commute making technology, accessibility, and coordination across transit systems essential for a successful commute and to keep burnout away! I travel utilizing 3 different modes of transportation and utilize technology to make it happen across 3 states to get me from Philadelphia to D.C. Apps help me reserve parking (and skip the kiosk payment fun), get my regional and local rail tickets and be informed of changes easily. Tapping at stations means no need for paper tickets. Having access to WiFi on the train means I can stream my favorite shows, or work on my doctoral research, or FaceTime my family, or tune it all out and rest. Accessible and clear signage helps me find my way through stations and in transit and so much more. (Image what fully accessible tech and transit would be like?!) I love what I do for work, and I’m finding commuting doesn’t have to be a dreaded task when you add in accessibility and innovation…they open up possibility and equity for all! Access to transit and technology make so much possible (and enjoyable, productive, and relaxing) like managing doing what I love and an 8hr commute! What has accessible technology and transportation made possible for you? #transportation #accessibleTransportation ID: my favorite part of the commute the views of the waterways from the trains