CommerceIQ’s Post

🚀 We have some exciting news for our global retailer partners, brands and agencies! 🚀 CommerceIQ is thrilled to announce that Retail Media Management (RMM), including our proprietary iROAS metric, is now fully integrated with Criteo!  This integration unlocks unparalleled incrementality and advanced retail media capabilities for brands across the globe—as CommerceIQ now supports iROAS for over 187 retailers in 14 countries, covering approximately 80% of US retail media spend across major marketplaces. 🌎✨ ✅ Revolutionize keyword strategies ✅ Save time & resources ✅ Improve planning efficiency ✅ Unify systems ✅ Build smarter ad budgets ✅ Measure worldwide incrementality Read the full announcement and learn how you can leverage real-time incrementality to optimize your campaigns.

Kevel, an API-first ad serving company, and Placements.io, a leading revenue management platform, have announced a strategic partnership to empower retailers and ecommerce brands with a unified solution for managing and optimizing their retail media networks. The partnership will integrate Kevel's Retail Media Cloud™ with Placements.io's revenue management system, enabling retailers to manage, monetize, and scale their ad inventory effectively in-house. This unified platform aims to maximize return on ad spend and drive significant results from retail media investments. 'At Kevel, we're committed to providing our clients with the tools they need to succeed and scale their retail media networks,' commented James Avery, CEO of Kevel. 'This partnership is a no-brainer for us - we are aligned with Placements.io in our relentless drive to make the internet a better place.' As retail media continues to grow rapidly, the ability to efficiently manage ad inventory, optimize campaigns, and maximize revenue while maintaining control of data and reporting has become crucial for retailers. 'This partnership can help unlock revenue opportunities for retailers, ecommerce and media companies,' said Edwin Fu, Founder and CEO of Placements.io. Key benefits of the partnership include enhanced customization, seamless integration, scalable solutions, and improved ROI for retailers and ecommerce brands in the rapidly changing digital advertising landscape. Kevel Placements.io #retailmedia #adtech #ecommerce

Simon Property Group is incorporating a retail media network, powered by Mirakl Ads, into Shop Premium Outlets, A Simon Digital Marketplace. What does it mean? 👀 They care about their sellers. Mirakl Ads is the only retail media solution tailored for marketplace, empowering sellers to instantly and significantly boost their visibility and sales through advertising. 🏆 They care about their customers. Mirakl Ads is the only retail media solution leveraging proprietary AI to maintain curation and personalization at scale. 🚀 They care about their ROI. Retail media has a gross margin of 70-90%, and Mirakl Ads makes it possible for marketplace operators to launch their network in seconds, delivering results almost immediately. Learn more about what Mirakl Ads can do for you: https://lnkd.in/dfV8RJzx #Retailmedia #MiraklAds #DigitalAdvertisting #EcommerceGrowth #Marketplace #Mirakl

You can't have a conversation with a retailer or brand today, and not talk about Retail Media. Criteo is the global leader in performance media, and has become the trailblazer and go-to innovation leader for all things Retail Media. Brian Gleason, Criteo's CRO , gives us a view into the 2024 landscape around Retail Media - see our blog link below #performanceiseverything #retailmedia

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: Crafting commerce media strategies for modern retailers. Gautam Thadani, Associate Director, Commerce Media at PubMatic, shares insights on how modern retailers can use commerce media to level up their game, drive engagements and build brand loyalty. #e4madvertorial #pubmatic #commercemedia #brandloyalty #advertising  

MSA has recently introduced Shopping campaigns that can boost sales across all retailers. This is a great opportunity for brands that lack DTC capabilities to reach potential consumers on the MSA network. However, the product is still in beta in the US and UK, with limited retailers and SKU inventory. On the other hand, Google has just announced their new self-serve model for Shopping campaigns on SA360 for brands to run the campaigns off the retailers' product feed. Although it's currently a closed beta with little information about the retailers inventory, this new product could be a game-changer and has the potential to transform the retail media ecosystem. https://lnkd.in/eEniAJM9 #searchad360

Did you know there are over 200 retail media networks globally? 🌍 According to Econsultancy, fragmentation is the biggest challenge of 2024. Retail media ad spending is projected to hit over $136B in 2024, and everyone wants a slice of the pie! With top retailers and marketplaces launching their RMNs, brands and agencies are finding it increasingly difficult to navigate this space. The key question now is "How to stand out from the retail media crowd?" For more info https://lnkd.in/ddAHYK34 #RetailMedia #DigitalMarketing #Ecommerce #AdTech

In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with Amazon, the industry must embrace programmatic retail media (PRM). PRM holds the key to unlocking these unprecedented opportunities. In association with Kevel, Ciarán O'Kane's latest MadTech Sketch looks at how to make retail media at scale possible. #retailmedia #programmatic #scale #madtech #sketch

Interesting insights on how Criteo plays a pivotal role in #retailmedia unification and the path to simplicity. #retailmedia #commercemedia #retailers #brands #agencies #fullfunnel #closedloopreporting

🚀 Want to take your Amazon Demand Side Platform (DSP) performance to the next level? Kiri Masters, head of retail marketplace strategy at Acadia, has some game-changing insights for you! 🛒 Measuring DSP performance goes beyond just ROAS and impressions. In her latest report, Masters delves into 23 unique customer journey metrics that provide a holistic view of your brand's DSP health. 📊 🔍 Check out this week's blog where Masters uncovers how brands can unlock a treasure trove of data to measure Amazon DSP performance. ⤵ #digitalshelf #digitalleaders #ecommerce #amazondsp #retailanalytics #digitalmarketing #datadrivendecisions