Criteo

CPG shoppers are eating up the omnichannel experience. 📱🛒 Discover the insights you need to thrive in the rapidly evolving #ConsumerPackagedGoods market with our latest report, The State of CPG. Backed by extensive commerce data from thousands of brands and retailers and insights from our global shopper survey, this report is your guide to standing out from the competition. 🔗 Read our full report here: https://bit.ly/3BYZEFC What’s inside? 🛒 New shopper behaviors and acquisition opportunities 🛒 Holiday shopping trends, from wish lists to omnichannel preferences 🛒 Path to purchase journeys across categories 🛒 Multi-retailer purchasing habits ... And more. #CommerceMedia #Advertising

Retail media should be on your terms! That's why we're excited to announce several new collaborations with ADvendio , boostr, Placements.io, and Vantage, as well as Salesforce Media Cloud, to offer retailers more flexibility when building, managing and scaling their #RetailMedia networks. By collaborating with these companies, our retailer partners can tailor their media networks to their specific needs. They’ll also gain access to 2,900 global brands, helping them capture demand beyond traditional trade budgets. Want to know more? Click here 🔗 https://bit.ly/3NIqe8v

What an incredible week at #ANAMasters of Marketing 2024! ✨ Our team is heading home from Orlando inspired and equipped with innovative strategies to help brand marketers scale through our #commercemedia solutions. We’re grateful for the connections with key industry players and excited to continue unifying supply and demand on our holistic platform. Here are some of our top insights from this week: 💡 Brands are increasingly using mid- and lower-funnel commerce signals to shape brand marketing and creative strategies. 💡 Media Mix Modeling (MMM) and visibility into total #retailmedia investments, including transparent effectiveness measurement across partners and channels, are essential for sustained brand growth. We're thrilled to drive the future of commerce media forward, making it more streamlined and accessible for all. Huge thanks to Association of National Advertisers for an outstanding event—here’s to the collaborations and innovations ahead! 🚀

23% Better ROAS? Sometimes test results speak for themselves! First mover agency Maison MRKT tested our AI-powered GO! campaigns in #CommerceGrowth with the goal of driving more sales and increasing ROAS. 🎯 The results: ✅ 40% increase in sales ✅ 23% boost in ROAS ✅ 19.9% revenue growth With fast setup and easy activation, GO! results exceeded expectations during their month-long test. Check out the full case study here: https://bit.ly/4eVOgch

🚀 Get on board with these travel trends and send your campaigns sky-high. Fasten your seatbelts for Criteo’s latest report, #TravelInsights: Your Guide to Global Winter Trends. Packed with exclusive insights from our survey of global shoppers combined with our own commerce data, this report is your go-to guide to jet past the competition in Q4, Q1, and beyond. Grab the full report here: https://bit.ly/3UlZwWR What’s inside? 🧳 Path to booking journeys and durations 🧳 Cross-channel booking behaviors 🧳 Travelers’ spending habits and sentiments 🧳 Shifting domestic and international travel preferences 🧳... And more.

📣 We’re excited to announce that we have enhanced our partnership with Walgreens Advertising Group, taking our Closed-Loop Reporting to the next level by incorporating Offline Sales.   🔗 With this enhancement, we can now directly link sales from consumers who engaged with Sponsored Product Ads and Criteo-powered Onsite Display units to both online and in-store purchases.    🚀 This means even greater visibility and insight for our advertisers, helping them optimize their campaigns and drive measurable success.   Welcome to the future of #RetailMedia!

📢 We've been named a Leader in IDC MarketScape's 2024 Worldwide Retail Media Network Service Providers Vendor Assessment. We're thrilled to be recognized as a Leader among 13 service providers that enable the creation and management of #RetailMedia networks and look forward to continuing our efforts to simplify the global retail media ecosystem. Sending a special thanks to all our employees, partners and stakeholders who help us innovate each and every day. 🔗 Learn more: https://bit.ly/3YigZ3R

📣 We are LIVE at ANA Masters of Marketing 2024! Our team is onsite, and ready to get inspired and have great conversations about the future of #DigitalAdvertising. 📍Swing by Booth #12 to explore the latest innovative strategies that will take your brand to the next level or schedule a one-on-one meeting with our experts here ➡️ https://bit.ly/4fbrOeO Let’s shape the future of #CommerceMedia together! #ANAMasters

When it comes to building a Retail Media Network (RMN), the future is modular and connected. In Retail Dive, our GM of Global Retail Media, Melanie Zimmermann, shares learnings from her experience building an RMN from the ground up, complete with Dos and Don’t’s — and words of #retailmedia wisdom 🔗 https://bit.ly/3UiQZ7g

How is the intersection of retail and media transforming the future of commerce? At Criteo Commerce Forum India 2024, we explored this question through thought-provoking discussions with industry experts. Key moments: 💡 Finding Success, Where Retail Meets Media – A dynamic panel, moderated by Medhavi Singh, unpacked how #retailmedia is evolving into a full-funnel strategy, utilizing both onsite and offsite advertising to drive success for brands, agencies, and retailers. 💼 Retail Media Best Practices – Meghan Dare shared key insights on maximizing retail media impact by integrating onsite and offsite tactics. She highlighted how leveraging first-party data can significantly boost performance across the shopper journey. 🎯 Rory Mitchell delivered a compelling keynote on The Evolution of Performance Marketing, showcasing how #AI and #commercedata are revolutionizing audience targeting. 🤝 In a panel led by Akshay Mathur (Tyroo), experts Himanshu Sirohi (Apollo 247), Jaskaran S. (Baazi Games), and Avi Kumar (FNP) discussed the merging of branding and #performancemarketing to drive business growth. 📊 Commerce Insights and Ecosystem Trends – Taranjeet Singh moderated a panel with Priti Murthy (GroupM Nexus India), Shubhodip Pal (Googlym3dia), and Mohit Joshi -- MoJo (Havas Media Network), offering key insights into the trends shaping India's evolving market. 🌐 Uniting the Commerce Ecosystem – Szi-Wei LO discussed how commerce media is uniting advertising and driving higher ROI for marketers. He shared how it bridges commerce and media by connecting every impression to a transaction through first-party data, AI, and closed-loop measurement. ✨ During the Partner Spotlight sessions, Mayank Prabhakar, Kashish Vasandani, Mansi Sheenu, and Jaskiran Kaur shared success stories on how data-driven solutions helped their brands achieve remarkable results. A big thank you to all our panelists and attendees for making this event a success! #CriteoCommerceForumIndia #CommerceMedia