CommerceNext’s Post

⚡💥 Empower your week with #MarketingTipMonday! Get the latest from the CommerceNext Growth Show panel, "Navigating the Digital Frontier: Strategic Insights on Tech Investments," featuring leaders from IPSY, The Estée Lauder Companies Inc., Ulta Beauty and EMARKETER. 📺Watch the full session here: https://hubs.ly/Q02FByrT0 “While AI offers tremendous potential, it’s crucial to implement it strategically rather than adopting it just for the sake of it. Focus on how AI can specifically enhance your business processes, reduce wastage and promote sustainability for maximum impact.” — Sree Sreedhararaj, CTO, IPSY #CN2024 #Marketing #Ecommerce #Retail

⚡💥 Happy #MarketingTipMonday! Today’s highlight is from the CommerceNext Growth Show panel, "Navigating the Digital Frontier: Strategic Insights on Tech Investments," featuring IPSY, The Estée Lauder Companies Inc., Ulta Beauty and EMARKETER. 📺Watch the full session here: https://hubs.ly/Q02FBxgX0 “While AI offers tremendous potential, it’s crucial to implement it strategically rather than adopting it just for the sake of it. Focus on how AI can specifically enhance your business processes, reduce wastage and promote sustainability for maximum impact.” — Sree Sreedhararaj, CTO, IPSY #CN2024 #Marketing #Ecommerce #Retail

⚡💥 Charge up your week with #MarketingTipMonday! Today’s tip is from the 2024 CommerceNext Growth Show panel, "Navigating the Digital Frontier: Strategic Insights on Tech Investments," with industry experts from IPSY, The Estée Lauder Companies Inc., Ulta Beauty and EMARKETER. 📺Watch the full session here: https://hubs.ly/Q02FBwCV0 “While AI offers tremendous potential, it’s crucial to implement it strategically rather than adopting it just for the sake of it. Focus on how AI can specifically enhance your business processes, reduce wastage and promote sustainability for maximum impact.” — Sree Sreedhararaj, CTO, IPSY #CN2024 #Marketing #Ecommerce #Retail

In the ever-evolving retail landscape, the need for innovation has never been more critical. Retailers are no longer just selling products; they are crafting experiences. AI emerges as a visionary force reshaping the customer journey and propelling the retail ecosystem to unprecedented heights. Why choose DaveAI as your AI-driven retail innovation partner? 1️⃣ We collaborate closely with our customers to develop tailored strategies that align seamlessly. 2️⃣ We remain at the forefront of technological advancements and industry trends. 3️⃣ Our hassle-free implementation process integrates seamlessly with any infrastructure, minimizing disruptions and ensuring a smooth transition. 4️⃣ We deliver measurable results and tangible business outcomes. 5️⃣ Our commitment extends beyond implementation, We provide ongoing support and assistance ensuring our customers are fully supported throughout their journey with us. Join the ranks of leading retail brands that trust us! https://lnkd.in/gVgUGSdU #retail #retailindustry #techtrends2024 #retailrevolution #FutureofRetail

As the #retail landscape evolves, a unified #customerexperience becomes imperative. Our study shows a promising trend with 75% of retailers in the US & Canada and 56% in LATAM innovating to merge #digital with in-store. Dive into the full report for actionable insights on navigating this pivotal shift. https://lnkd.in/dS6xU5Gq Toshiba Global Commerce Solutions Bill Little Girijesh A. David Weinand

𝗠𝗼𝘃𝗲 𝗢𝘃𝗲𝗿 𝗖𝗧𝗩, 𝗦𝘁𝗲𝗽 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 While it may seem repetitive, it's crucial to reiterate until progress is achieved: we're undergoing significant regulatory changes, and businesses must be prepared. Retail, more than any other medium, is at the epicentre of this impact zone. Imagine trying to build a retail network in an environment where various types of innovation are omnipresent: AI, GenAI, ML, LLMs, and more. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗼𝗻𝗴 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 Consider the analogy of building a house. Your time and effort should focus on laying solid foundations, as these will determine the longevity of the structure. However, much of the current discussion and attention is centred on peripheral aspects - akin to debating the TV you'll put in the living room or the colour of the front door. 𝗞𝗲𝘆 𝗧𝗵𝗲𝗺𝗲𝘀 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 Several industry experts, including Teresa Sperti (GAICD) of Arktic Fox and Billy Loizou of Amperity, have highlighted crucial themes: 🔄 Rethinking measurement frameworks to demonstrate true value 🔄 Improving compliance and ethics around customer data usage 🔄 Investing in capabilities for future growth 🔄 Enhancing execution abilities 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 The retail media opportunity is enormous. To build the future in this space, we'll need to balance multiple factors. Our advantage lies in the evolution and innovation that has preceded us. While many high-potential tools like AI exist, we must remain focused on building a solid foundation that supports the retail work of tomorrow, not just today. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱 As we navigate this changing landscape, it's essential to: 🔄 Prioritise foundational infrastructure and governance 🔄 Develop flexible, future-proof strategies 🔄 Stay informed about regulatory changes 🔄 Foster partnerships that enhance capabilities By focusing on these areas, we can build a retail media ecosystem that's not only compliant and ethical but also innovative and growth-oriented . The future of retail media is bright, but it requires careful planning, strategic investment, and a commitment to building strong foundations. Are you ready to step into this new era of retail media? Read the full insights in Retail World Magazine: https://shorturl.at/R2wds #retailmedia #rmn #retailmedianetwork #ecommerce #transformation

Publicis Commerce have released their Shoptalk trends report for 2024, and with it some invaluable perspectives on the ever-changing landscape of retail. The report covers topics such as retail media, social commerce, personalisation, the importance of measuring outcomes and the use of AI in asset creation. Read more on the latest trends shaping the industry here: https://lnkd.in/ejxMG5Sx #ShopTalk2024 #ecommerce #retailmedia

Great insights from Tim Armstrong off the back of Teresa Sperti (GAICD)'s recent piece with Billy Loizou for Retail World Magazine AU - we couldn't have said it better ourselves! 😉👏🏻 🔗 Read the full piece here: https://lnkd.in/gN5YyhXn #retailmedia #ecommerce #digitaltransformation

The rapid evolution of mobile technology, social media, and AI has created opportunities for brands to engage with customers across various channels and business models. Yet, many companies face constraints due to an onslaught of multi-channel data and limited IT budgets and tech resources, making channel-specific strategies with real-time measurement essential. Gurmeet Singh, PhD, chief digital and data officer, ex-Gap and 7-Eleven, and Conair LLC CIO Jon Harding share solutions for how CPGs can track trends and measure success. Learn more ➡️ https://ow.ly/nYi950TBmOp #cpgindustry #consumergoods #measurement #CGSM2024

✈️ Back from Digital Pharma East 2024 in Philly, and as always, it was an insightful and fun experience. I saw a few key themes this week: - AI’s role in reshaping omnichannel strategies - Personalization is driving innovation in DTC/HCP engagement - Data and privacy continue to intersect with organizations coming up with strategies as they go The main takeaway is clear: success in 2025 will hinge on the industry's ability to leverage privacy-protected AI, personalize experiences with high-impact data collaboration, and adapt swiftly to change. The Integral team is proud to power enhanced data utility and movement while enabling compliance every step of the way. PurpleLab, Health Union, LiveRamp, DeepIntent, Fierce Pharma #PharmaMarketing #DTC #DataPrivacy