commercetools’ Post

Stop trying to: 1. Chase short-term gains 2. Focus solely on metrics 3. Imitate competitors Instead, just focus on building authentic connections. The rest will take care of itself. 🌟 At Nu Interactive Media, we believe in the power of genuine relationships between brands and people. Let's create meaningful interactions together! Visit our website: nuinteractive.com 🚀 #BrandIdentity #MarketingGoals #NYCBusiness #DigitalMarketing Success starts with authenticity. Comment if you agree! 💬 #ElevateYourBrand

Did you know that UK consumers are more likely to engage with your brand when you partner with Trustpilot? Our latest report dives deep into how Trustpilot content can skyrocket your brand's credibility and drive purchase decisions. Check out the full report and start building a trusted brand today! 👉 https://lnkd.in/e2PqFHBD

Watch "Cracking the Code: How Advertising Elements Drive Behaviour Change" webinar to gain insights into creating effective ads. Maria Soroka from Fastuna & Natalia Platonova from Haleon provide insights into how different advertising elements can influence consumer behaviour and drive change. #brandinsights #advertising #behaviour #marketresearch #marketing #creative #adtesting

📈Our April Creative Trends Report is here… A compelling ad creative is vital because it captures attention, communicates a clear message, enhances brand recognition, and differentiates your brand from your competitors. 👉Testing ad creatives with audiences is equally important.  📊A/B testing or other methods help determine which visuals, messages, and formats perform best, allowing you to refine your ads to maximise conversions and ensure you’re scaling your brand. ✅This iterative approach ensures that your advertising is both effective and efficient, and focusing resources on what truly resonates with your target audience. Iterating, testing and collecting data to form a creative strategy is just as important as the creatives themselves. Swipe for some of our top Ad creatives in April.

Excited to share Prospa's April Creative Trends Report, featuring some of the creatives I worked on this month that SMASHED IT! ✍️ We all know that competitor trends are important, but this piece really hammers home the power of unique creative testing. It's all about discovering what truly connects with YOUR audience and what makes YOUR brand voice stand out. I totally understand how easy it is to fall into the habit of copying competitors' ad creatives - but let this be the motivation you need to be more of a trailblazer and less of a follower. If you have any questions about these creatives (or the thought process behind them) - drop it in the comments and I'll reply!

#SumItUpSaturday Week 10 - With a clear vision of your target end consumers, you can develop compelling messaging and content that motivates them to choose your brand. View the post here: https://lnkd.in/gVUn8NuH

Underrated fact: Social listening plays a key role in building the emotional connection you need to foster brand loyalty 🔑 Here's how to leverage social media the right way to breed brand ambassadors and build a loyal consumer base: https://ow.ly/7RGC50SPCXm

In "Cracking the Code: How Advertising Elements Drive Behaviour Change", Maria Soroka from Fastuna & Natalia Platonova from Haleon explain the importance of selecting the right emotional tone in communication. Watch for illustrative examples of using humour strategically, and incorporating holidays into ad campaigns to increase engagement and appeal. Watch on-demand now! #brandinsights #advertising #behaviour #marketresearch #marketing #creative #adtesting

What makes a good ad? I found this page in Hey whipple, squeeze this! by Luke Sullivan that mentions different creative formats. Considering the book was published in 1998, I was surprised that a number of the creative formats weren’t much different than what many brands and advertisers use today - whether it’s an Us vs Them, a founders ad, a customer testimonial, or features point out. So, if creative formats have stood the test of time, what makes a good ad vs a bad ad? Messaging. Creative formats are great, but the important thing is for you to connect with your audience. Dial in on your messaging, copy, and your story to make your audience feel something. If you can do that, more times than not your ad will perform.

Level Up Your Team's Knowledge 📈 In today's fast-paced ad world, staying ahead of the curve is key. That's where a weekly knowledge section comes in! Here's how it supercharges your agency: Industry Trends & Platform Updates: Keep everyone on the same page about the latest marketing tech, social algorithms, and platform features. Creative Collaboration: Spark fresh ideas by sharing best practices across departments, from creative to social media. Boost Efficiency & Client Satisfaction: Equip your team to deliver impactful campaigns with data-driven solutions. A weekly knowledge section fosters a culture of continuous learning and innovation. What are your tips for keeping your agency team sharp? #KiteMediaConcept #KnowledgeSession #MarketingStrategy #Branding #Performance #Advertising