Commercial Excellence Academy’s Post

Client Testimonial: Sales Director, Kellanova MENAT (Middle-East, North Africa and Turkey) Commercial Excellence Academy by Asbiverse Group proudly supported yet another “Driving Joint Category Growth” workshop for the Leadership and Commercial Teams of Kellanova MENAT last week in Dubai. Key concepts of Category Management, Shopper Marketing, Key Account Management, Selling and Negotiation were brought together in one consolidated program. We are humbled by the fantastic feedback received from the leadership and delegates. We hope to continue to hear more about successful implementations in market. Commercial Excellence Academy programs are developed on the pillars of knowledge and intent using the Route to Shopper® framework and are customised to individual client needs. Each program is individually weaved and structured to ensure “Intent” generation towards desired behaviours and actions. More details on Commercial Excellence Academy can be viewed here: https://lnkd.in/eGtCPDAc Further details on Asbiverse Group including Route to Shopper® framework here: www.asbiversegroup.com #commercialexcellenceacademy #commercialexcellence #asbiversegroup #salescapability #shoppermarketing #categorymanagement

Client Testimonial: Sales Director, Kellanova MENAT (Middle-East, North Africa and Turkey) Commercial Excellence Academy by Asbiverse Group proudly supported yet another “Driving Joint Category Growth” workshop for the Leadership and Commercial Teams of Kellanova MENAT this week in Dubai. Key concepts of Category Management, Shopper Marketing, Key Account Management, Selling and Negotiation were brought together in one consolidated program. We are humbled by the fantastic feedback received from the leadership and delegates. We hope to continue to hear more about successful implementations in market. Commercial Excellence Academy programs are developed on the pillars of knowledge and intent using the Route to Shopper® framework and are customised to individual client needs. Each program is individually weaved and structured to ensure “Intent” generation towards desired behaviours and actions. More details on Commercial Excellence Academy can be viewed here: https://lnkd.in/eGtCPDAc Further details on Asbiverse Group including Route to Shopper® framework here: www.asbiversegroup.com #commercialexcellenceacademy #commercialexcellence #asbiversegroup #salescapability #shoppermarketing #categorymanagement

Client Testimonial: Key Account Manager, Kellanova Australia Commercial Excellence Academy by Asbiverse Group proudly supported “Driving Joint Category Growth” workshop for the Leadership and Commercial Teams of Kellanova Australia previous week in Sydney. Key concepts of Category Management, Shopper Marketing, Key Account Management, Selling and Negotiation were brought together in one consolidated program. We are humbled by the fantastic feedback received from the leadership and delegates. We hope to continue to hear more about successful implementations in market. Commercial Excellence Academy optimizes Route to Shopper® Capability for Winning in Retail. Our programs are developed on the pillars of knowledge and intent using the Route to Shopper® framework and are customised to individual client needs. Each program is individually weaved and structured also using the principles of Neuro-Andragogy to ensure “Intent” generation towards desired behaviours and actions. More details on Commercial Excellence Academy can be viewed here: https://lnkd.in/dMpNjqrh Further details on Asbiverse Group including Route to Shopper® framework here: www.asbiversegroup.com #commercialexcellenceacademy #commercialexcellence #asbiversegroup #salescapability #shoppermarketing #categorymanagement #commercialcapability #fmcg #retail

Client Testimonial: Key Account Manager, Kellanova Australia Commercial Excellence Academy by Asbiverse Group proudly supported “Driving Joint Category Growth” workshop for the Leadership and Commercial Teams of Kellanova Australia previous week in Sydney. Key concepts of Category Management, Shopper Marketing, Key Account Management, Selling and Negotiation were brought together in one consolidated program. We are humbled by the fantastic feedback received from the leadership and delegates. We hope to continue to hear more about successful implementations in market. Commercial Excellence Academy optimizes Route to Shopper® Capability for Winning in Retail. Our programs are developed on the pillars of knowledge and intent using the Route to Shopper® framework and are customised to individual client needs. Each program is individually weaved and structured also using the principles of Neuro-Andragogy to ensure “Intent” generation towards desired behaviours and actions. More details on Commercial Excellence Academy can be viewed here: https://lnkd.in/dMpNjqrh Further details on Asbiverse Group including Route to Shopper® framework here: www.asbiversegroup.com #commercialexcellenceacademy #commercialexcellence #asbiversegroup #salescapability #shoppermarketing #categorymanagement #commercialcapability #fmcg #retail

Client Testimonial: Key Account Manager, Kellanova Australia Commercial Excellence Academy by Asbiverse Group proudly supported “Driving Joint Category Growth” workshop for the Leadership and Commercial Teams of Kellanova Australia this week in Sydney. Key concepts of Category Management, Shopper Marketing, Key Account Management, Selling and Negotiation were brought together in one consolidated program. We are humbled by the fantastic feedback received from the leadership and delegates. We hope to continue to hear more about successful implementations in market. Commercial Excellence Academy optimizes Route to Shopper® Capability for Winning in Retail. Our programs are developed on the pillars of knowledge and intent using the Route to Shopper® framework and are customised to individual client needs. Each program is individually weaved and structured also using the principles of Neuro-Andragogy to ensure “Intent” generation towards desired behaviours and actions. More details on Commercial Excellence Academy can be viewed here: https://lnkd.in/eGtCPDAc Further details on Asbiverse Group including Route to Shopper® framework here: www.asbiversegroup.com #commercialexcellenceacademy #commercialexcellence #asbiversegroup #salescapability #shoppermarketing #categorymanagement #commercialcapability

Curious about accelerating your RTM transformation in Kenya?🤔 CXOs, buckle up! Our recent webinar brought together top industry experts to decode a winning RTM strategy just for you. 🚀 Amid expert panelists, Keynote Speaker - Himanshu Joshi (former Perfetti Van Melle and Mars Wrigley executive) shared insights from his extensive experience in distributor networks across Africa and beyond- along with: ➡Erickson Odhiambo - Modern Trade Lead at Shalina Healthcare and Ex - Ex-Unilever. ➡Cornie Stols - Business Relationship Manager at Vivo Energy. ➡Vasu Bansal - Regional Vice President, MEA at FieldAssist . Drawing upon their collective expertise from diverse markets, these industry leaders offered invaluable insights into the complexities of Kenya's RTM landscape. With a keen focus on driving business growth, the panel delved deep into practical strategies and innovative solutions. The session was skillfully moderated by Shashwat Ghosh, CMO at FieldAssist .  The webinar explored key learnings: ✅ Kenya's Typical RTM ✅ Challenges and Opportunities ✅ FA RTM- Unified Solution ✅ Roadmap to Resilient Distribution Network The webinar also emphasized thinking globally while acting locally - keeping digital transformation simple and adaptable, so on-ground teams can effectively leverage technology. 💡 What do you think of these takeaways? We’re eager to hear your thoughts and continue the conversation!  If you'd like access to the webinar recording, just let us know in the comments below. #kenya #africa #webinar #leadership #fmcg #cpg #rtm #distribution

Leadership in Retail: Key Insights from My Journey Reflecting on my journey in retail, I've learned that effective leadership is the cornerstone of success. Leading a team at Carrefour taught me the importance of clear communication, strategic planning, and fostering a culture of excellence. One of my proudest achievements was opening a new branch in Sharjah, where we seamlessly integrated operations and ensured top-notch customer experiences. This experience underscored the value of collaboration, adaptability, and maintaining a customer-centric approach. Leadership in retail isn't just about managing tasks; it's about inspiring and empowering your team to achieve collective goals. Continuous learning, embracing innovation, and prioritizing customer satisfaction is critical. I'm excited to share more insights and connect with fellow professionals! #Leadership #Retail #CustomerService #TeamManagement #ProfessionalGrowth

" Want to know what it's like to be a Brand Manager? The journey starts here." Here is my white paper article on A Brand Manager's Journey : From MBA to FMCG. #Brand Management #FMCG I thank #CMS Business School for motivating me to write this article #JAIN UNIVERSITY

As we approach 2025, CEOs of FMCG companies face a host of challenges that threaten their success. #fmcg #challenges #batenborch

Supply chain management (SCM) is crucial for optimizing the production and distribution of a company's products and services. Effective SCM ensures that the entire production flow, from sourcing raw materials to delivering finished items, is efficient and cost-effective. It helps businesses meet customer demands, reduce operational costs, and improve overall performance.