Common Goal’s Post

The German Football Association's decision to part ways with Adidas after over seven decades in favour of a lucrative Nike deal has ignited a firestorm of controversy. The move, valued at over €100 million annually, reflects a strategic shift towards promoting amateur and women's football, but it's not without its detractors ⚽️🇩🇪 While the move aims to boost amateur and women's football, it's facing fierce criticism for severing a historic partnership 🤝 Explore more about this pivotal moment in German football history through the link below and share your thoughts below on the evolving landscape of sports sponsorship and national identity 👇 https://hubs.li/Q02tdSw40 #GermanFootball #Adidas #Nike #SportsSponsorship #SportsInsights

This new Anthony Edwards & adidas commercial is amazing for a few reasons. 1. Timely Releasing the commercial 1 day after Anthony Edwards and the Timberwolves were eliminated from the playoffs is incredibly well timed. The topic of the commercial being about "hate" after he and his team were beaten 4-1 in a best of 7 series is a great way to involve your commercial in the conversation. The use of actual receipts is a clever way to show Adidas and Edwards as relevant and culturally aware, using terms and messaging that speak to their audience. 2. Authentic The reason Ant is beloved is because how authentic he is. The script of this commercial feels incredibly real and true to how I would expect Anthony Edwards to talk with his friend while shooting around. Doubling down on it but using profanity in the commercial which again feels very authentic and brings the audience closer to Edwards the person. 3. Visuals Very simple yet engaging visuals. The color and backdrop are easy to digest so all we are left to do is focus on the copy and messaging. The quick cuts keep the audience engaged and and displays Edward's full package of cool swag and athletic ability. This feels like a commercial Michael Jordan would have done if he were still playing basketball today. Which is not on accident, the comparisons between Edwards and Jordan's game have been happening all season and this commercial leans into the comparison enough that it feels like a Jordan commercial all while still making it unique to Anthony Edwards. Well done Adidas and Ant! Keep the content coming. Excited to see the campaign continue. #branding #SportsMarketing

The 2024 UEFA European Football Championship, taking place in Germany through July 14, is expected to be one of the most-watched global events of the year, with viewership peaking at more than 300 million for the final. With football's global appeal, brand sponsorship during the tournament could prove to be quite lucrative, especially for apparel giants Nike and adidas. Read our latest commentary for an overview of the factors that play into kit sponsorship and values, and the brands best placed to gain the most visibility in the tournament. Find it here: https://lnkd.in/dYTAdxEE #DiversifiedIndustries #SportsFinance

Dreaming about soccer? ⚽️ That’s a fun dream, but 'All Day I Dream About Soccer' isn’t where Adidas got its name. The brand was named after its founder Adolf “Adi” Dassler. Cultural know-how and pronunciation matter when going global! 😄 Got any cool brand name facts? Share them below. #Adidas #Brands #BrandNames #FunFact

🚨 **Newcastle United’s New Away Kit: A Masterclass in Nostalgia Meets Modern Cool** 🚨 I’m not a Newcastle Fan but Adidas has absolutely smashed it with the new Newcastle United away kit launch. It isn’t just a shirt—it’s a love letter to the club’s history, all wrapped up in those iconic maroon and blue colors that every Geordie knows by heart. But let’s talk about the video for a second. This is how you do it. They’ve brought back legends like Shay Given, Rob Lee, Ginola and paired them with our current stars, blending old-school vibes with fresh energy. The whole thing is pure genius. It’s not just about the kit; it’s about that deep connection fans have with the club—past, present, and future. Adidas has managed to create something that’s more than just a launch. It’s a celebration of everything Newcastle United stands for. The attention to detail, the production quality, the emotion—it all shows they really get what Newcastle is about. If you haven’t seen the video yet, trust me, you’re missing out. It leaves you with a real sense of pride in being part of the Toon Army. What do you reckon about the new kit? Does it hit the mark for you? 🖤⚪️ #NUFC #Adidas #Football #KitLaunch #ToonArmy #NewcastleUnited

Nike’s done it again. 💡Terrific insight 👉 madness is what separates those at the top from everyone else 🤯Unreal execution 👉 loading that insight with emotion. Yet, making it personal and aspirational at the same time with found footage and shot footage with likes of Vini Jr, Mbappe, Haaland (in their Nike national team kits of Brazil, France and Norway too btw) Then, pulling the rug out at the end with a legend cameo. Finally, picking the perfect song to deepen the insight. 👀 Perect timing 👉 the week of Euro 2024 and Copa America kick off. #creativestrategy #sportsmarketing #brandadvertising

Dreaming about soccer? ⚽️ That’s a fun dream, but 'All Day I Dream About Soccer' isn’t where Adidas got its name. The brand was named after its founder Adolf “Adi” Dassler. Cultural know-how and pronunciation matter when going global! 😄 Got any cool brand name facts? Share them below. #Adidas #Brands #BrandNames #FunFact

Notice anything unusual in this photograph? Look at it carefully🔍 In the track and field world where most athletes wear branded kits which are often very colourful, here's a Bandit-sponsored athlete wearing a fully-black kit! This is a photograph from the US Olympic trials where a very young running brand, Bandit stands out from the other hotshots, the likes of Nike, NB & Adidas by sponsoring athletes who eventually wear Bandit's unbranded kit on the track. This is a part of Bandit's unsponsored project where they support young athletes and athletes who do not have a major sponsorship deal with any big conventional brands. 🏃 Not very sure about what the contract and sponsorship deal look like for the athletes, but this is definitely a fresh take from a young brand trying to get the maximum number of eyeballs! 👁️ Edit - Found a video where Bandit's Head of Experiences, Tim Rossi talk about the project in detail - https://lnkd.in/g-hrGi3R #running #sponsorships #sportsmarketing #olympics

Football ads are the best.

Perspective is everything! In this iconic photo, we see two football legends, Cristiano Ronaldo and Lionel Messi, together on the pitch. But, if we look closer, we'll notice something even more fascinating - a masterclass in brand sponsorship. Barcelona, Messi's team, is sponsored by Nike, while Real Madrid, Ronaldo's team, is sponsored by Adidas. Yet, individually, Nike partners with Ronaldo, and Adidas with Messi! This image highlights the power of brand awareness and the shift in focus from individual rivalries to brand opportunities. Kids see inspiration, adults see entertainment, but brands see walking advertisements! In today's marketing landscape, attention is the most valuable asset. Let's take a cue from this photo and recognize the potential for brand awareness and collaboration, even in the face of competition. #brandawareness #marketing #sponsorship #football #messi #ronaldo"