Common Sense Conferences’ Post

Regardless of where your organization falls in its partnership maturity journey, co-selling is a process you need to be adopting. Sometimes, that's easier said than done, but with estimates projecting the market value of co-selling to exceed $300 billion, it’s an opportunity you can’t miss. Senior Partner & Alliance leaders, join your peers for a Virtual Roundtable & Chocolate Tasting to discuss what you can be doing to optimize your co-selling ecosystem. Secure your spot: bit.ly/3Hcwi5O #CoSelling #CoSellingPartner #CoSellingEcosystem #StrategicMarketing #FieldMarketing #EventMarketing #B2BMarketing #ABM #EventMarketingRoI #TechMarketing #ABMEvents #Sales #Marketing #MarketingStrategy #CommonSenseConferences #BuyerForesight

Tune in Now: How To Market to the Different Catering Segments panel is live! Join the conversation below ⤵️ https://bit.ly/46wH42B Uncover key strategies for catering success, including: ➕ Strategic marketing ➕ Long term selling ➕ Segment specific needs ➕ Real life examples

Without sales support, it’s nearly impossible to understand the realities of field marketing performance. At this upcoming Virtual Roundtable Discussion and Beer-tasting, Field and Event Marketers in Europe will discuss the challenges posed by varying levels of sales diligence and the proactive approaches they can take to secure alignment and enthusiastic participation from their sales counterparts. Claim your seat before it's too late: bit.ly/3Wydjdl BuyerForesight Sandeep Sivaram #FieldMarketing #B2BTechMarketing #ABMEvents

Last week Jeroen Van Godtsenhoven hosted a session on “How to scale International” at We Are Sales conference with Vincent Coirier, Sophie Vandriessche, and Sabi Tolou. Here are his 3 key takeaways: *After confirming product-market fit, achieve a minimum viable repeatability of your sales process before scaling up. 🚀 Disregard the above (to some extent) when you need that first-mover advantage. 💪 *Keep testing alternatives in your GTM strategy to find the most optimal setup. 🔍✨ *Indirect channels can complement or substitute your local sales teams. 🌐🤝 #growwithconfidence #scaling #globalbusiness

Ready for OND? 🎯 Avoid last year’s mistakes and keep your sales team organized and efficient. Industry leaders like Gallo, RNDC, Nestle, and Proximo already use PINATA to streamline their efforts with their preferred agencies. With PINATA, you can easily track your demos and tastings, monitor spending, and boost sales. Let’s connect to enhance your OND strategy! 📈 🥂

Too many brands miss the mark with distributors and lose out on valuable opportunities by giving generic presentations that fail to demonstrate real value. If you want to stand out and forge strong partnerships, it’s crucial to see things from the distributor’s perspective. Tailoring your pitch to address their specific KPIs can make all the difference. By giving generic presentations that fail to demonstrate real value, you're missing out on opportunities to attract high-value distribution partners or differentiate your brand with current partners. You may laugh at the analogy, but the strategies in distribution relationships have a lot in common with those in romantic relationships. Potential dating partners with high value want to know what you bring to the table, albeit more subtly than in the business world. If you cannot communicate the value you bring in all aspects of a relationship, you're not going to attract high-quality partners, leading to less fulfilling and productive relationships. Finding high-quality distribution partners is not a game of random chance, hoping that distributor management teams like your brand story. They may appreciate your brand story, the unique flavors and quality of your liquid, or the look of your branding. But if you cannot effectively communicate what value your brand and products bring to the relationship and their portfolio, it's unlikely they will call you back for another date. Knowing what distributors are looking for and how they define value is key to attracting the right partners. Understanding what matters to distributors—like points of distribution, rate of sale, cases per delivery, and profit per delivery—enables you to craft a strategy that resonates with their needs and priorities. This week, I'll dive into these key KPIs and explore how you can align your brand strategy to create stronger partnerships and drive growth. When presenting to a distributor, ask yourself this question: How does my brand add value to their portfolio and how do I communicate that value proposition in the most effective way possible? #BeverageIndustry #DistributionStrategy #BrandGrowth #MarketAnalysis #SalesOptimization #BusinessStrategy #FiveStarBeverage #FiveStarStrategy

If you are in the B2B e-commerce business, this is definitely something you don’t want to miss. Looking forward to our panel discussion on the topic of compliance and risk management in B2B ecommerce together with Jodi Bergman, Nichol MacDonald and Fiona Fox

SKO season ends and conference season begins 🛫 Attention B2B marketers! If you happen to be in London on July 3, make sure to check out Ignite from B2B Marketing and the team behind Propolis. The event promises to be a great opportunity to learn and network. I'll be running a masterclass on "How to deploy and maintain a best-in-class social selling program" that will be so practical and immediately applicable. In fact, we just wrapped up a 6-month program with one of the largest telecommunications companies in the world that is attributing more than USD 200m of pipeline to Numentum. The outbound component of the program was just 3 months! It just works 🤷♂️ During my session, I will explain, with proof points, how to get sellers and their leadership teams behind the program to drive meaningful business outcomes. The results speak for themselves (see above) 😁 Don't miss out on other incredible speakers and opportunities to network. Click on the link to learn more and register: https://lnkd.in/eJ9-nAFt I'll be in town for a few days. Let me know if you'd like to get some time together. #b2b #marketing #business #revenue #sales #numentum

Five ways to be a better partner to your foodservice distributor. How do you truly develop that partnership and add value to your distributor partner? I believe there are 5 key points you can offer. 1) Have and create a relevant brand. 2) Build relationships with your distributor partner. 3) Put in the work. 4) Create engagement. 5) Follow up and follow through. Here we will chat about putting in the work. What does that mean? Your distributor likely has thousands of SKU's, hundreds of customers, so many vendors and their own business to work on. The reality is that they aren't thinking about your products, that is not malicious or mean, it just is a fact. The quicker you can accept that fact and begin to put the work in, the quicker your relationship will start to change. Putting the work in means: Finding end users for them. Visiting the region and not having to do a ride along every time. Generating brand awareness. Connecting with the team. Being present even when you are away. I've sat with hundreds of vendors, worked with sales teams, connected with chefs across the country and built relationships with distributors to learn what is most important. Grab some time with me to learn more!

Today’s marketers are feeling the impact of several universal truths: brand loyalty is waning, it’s harder to build trust, and customized experiences are not just desired – they’re expected. Event marketing isn’t exempt. In this Virtual Chocolate Tasting, we'll discuss how marketers are getting creative to combat this, employing an Event-Led Growth approach to battle increasing competition, decreasing buyer attention, and heightened demand for personalized interactions. Register now to join the conversation: bit.ly/3QsIvbC Rohan Rajagopal Akshay A S Pavithran C Sachin Jaiswal Rhitika Saxena Sandeep Sivaram Mitch Speers Ashutosh Prasad Raj Dhar Joe Fontana 🐘 BuyerForesight #StrategicMarketing #FieldMarketing #EventMarketing #B2BMarketing #ABM #EventMarketingRoI #TechMarketing #ABMEvents #Sales #Marketing #MarketingStrategy #CommonSenseConferences #BuyerForesight