COMMS’ Post

Master the art of brand communication in today's digital landscape with our MS Strategic Brand Communication program! Stay ahead in the ever-evolving world of integrated marketing and multimedia communications. See the link in our bio. #IllinoisMedia #SBCMaster

This is a great article about the importance of being strategic when developing and implementing brand communications.

Having a brand strategy is basically securing a plan for the development of a successful brand. It encompasses what the brand is, what it stands for, and how it should be perceived by customers. A brand strategy enables effective brand positioning; where the distinct identity of a brand is engrafted in the minds of its target customers. A brand strategy also informs the marketing communications of the brand. Marketing communications deals with the various strategies and tactics used by businesses to promote their products and services, or to aid brands in reaching their target audiences. 💥On the 28th of March 2024, we will be having the 1st cohort of our CPDSO-accredited Brand Strategy and Marketing Communications Course!!! 💥In this course, you will learn how to segment your target audience, and tailor messages that resonate with them. 💥You will also learn how to properly establish a strong brand identity, measure campaign effectiveness through the use of appropriate metrics, and achieve an enviable brand image through effective marketing communications. The attached video contains a preview of this course and all you stand to gain and learn in the course of the teachings. Please click on the link to watch the video. https://lnkd.in/d_VfK9Dt #brand #brandstrategy #marketingcommunications #communicationsconsulting #strategy #business

When it comes to brand strategy, I've been focusing on a key element: the alignment of marketing with internal communications. This approach is crucial for building a unified brand image. Consistency in messaging, both externally and internally, strengthens our brand's integrity and trustworthiness. It's about ensuring that our internal team is as engaged and aligned with our brand narrative as our external audience. This unified approach can significantly elevate a brand's presence and impact in the market. Reflecting on this, how do you ensure consistency in your brand's messaging across all channels?

With branding and communications - less is more. But you need to be confident and consistent. #brandin #branddesign #brandstrategy #communications

A brand's communication Strategy is almost similar to writing or telling a story. If you start sharing your brand, your activities, your products, services, without thinking strategically; who you are, what's your brand message & story, who is this message for, how will you share all these details with them in a way that resonates; it's like putting the cart before the horse. Let us help you come up with your brand's communication Strategy & build a brand your customers can't resist. ~ Brands with purpose Consultancy Group

In this episode, Ed Farley of Crosby Marketing Communications is here to share the importance of a purpose-led brand strategy in today’s environment.  https://lnkd.in/gaqEVM3e

Effective brand communications isn’t just about psychology; it’s also about being culturally relevant. 👌 Marketing Semiotics helps you tap into what’s culturally significant for your brand so that you can connect with consumers more powerfully. It can be a major differentiator between your brand and your competition. Learn more about Marketing Semiotics over here 👇 https://lnkd.in/g-P_kt88

😱“You are a Brand Communications specialist? You are a Brand Manager? Will you draft a good logo for us? Will you ensure consistency of our message on the Social media platforms?” People often say all these things after knowing that I specialise in Brand communications. But it is a big NO NO🙅🏻♀️ Well when we talk about branding it’s not just a logo, or a catalogue/brochure… Branding is to give an identity all together to something that is tangible and intangible. Branding is for creating a client that adds value to your brand and is not just a mere one time sale. It is something that brings people back to you and choose you over others everytime they need someone like you🥂 It is not an excel job or a word job or something that involves daily reporting… It develops with time and consistency. It requires daily research and analysis. #branding #thoughtoftheday #corporatethoughts #corporatejournal #brandcommunications #strategy #communicationstrategy

Key messages play a critical role in effective marketing. Listen as we explore key messages, why they're essential for establishing a strong brand, and how they serve as the backbone of all brand communications. https://lnkd.in/gy9DqyhF