Jeff Hecker, MBA, CAIP’s Post

Because business confidence is down, and the media are feasting on stories of a struggling economy, a lot of brand owners are looking to prune marketing expenditure. But here's the thing: even if you're feeling nervous, your customers’ expectations of your brand and the experience it delivers don’t stop growing. They really don't. Stop telling your brand story or delivering an experience with your values baked in, and you're inviting people to look elsewhere. Trust is fragile. Once it's gone, it costs a lot more to win it back. That’s why smart, connected brand strategy and communications planning is more important now than ever before.   As an experienced independent brand strategist and planner, I can help you evolve your brand and messaging to sustain deeper, meaning-based connections with your audiences.   If you’d like some of that, let’s have a chat. Coffee on me.

In the world of brand communication, it's super important to break free from stereotypes. They can stop us from being creative and connecting with all kinds of people. As a brand marketer, I think it's a great idea to get rid of these old ideas. When we do, we can come up with fresh and exciting ideas, reach new groups of people, and build real connections with our audience. Remember, being different and including everyone is a good thing. Let's forget about using the same old methods and instead, focus on making our messages more open, easy to relate to, and meaningful.

Are you still playing it safe with your brand communication? 🚸 Walking the line of the tried-and-tested, maybe? Well, it’s time to shake things up, my friends. 🌪 Disrupting a category in brand communication isn’t just about being loud or quirky. It’s about daring to be different—boldly, unapologetically different. It means: 🎨 Painting outside the lines of industry norms. 🔍 Finding that unique value proposition and amplifying it to the max. 🔌 Connecting with your audience in a way that feels fresh, genuine, and revolutionary. Think of the most memorable brands out there. What do they have in common? They all disrupted their category with communication that was anything but vanilla. ✨ They told stories that resonated. ✨ They used humor that was unexpected. ✨ They created campaigns that didn’t just sit there but jumped out and grabbed you. Don’t just be another name in the sea of competitors. ⚡️ Be electric. ⚡️ Be the disruptor. ⚡️ Be the brand that doesn’t just join the conversation but changes it entirely. Start by asking, “What’s our Rebel yell?” Then scream it from the virtual rooftops until your message echoes in the minds of your audience. Because in the world of brand communication, it’s not the loudest that wins—it’s the most distinct. #BrandCommunication #BeADisruptor #MarketingRebel #StandOut #ChangeTheGame

📢 Membership-based organizations: Your members expect a simple and consistent brand experience! The key lies in having a clear and compelling value proposition. This core brand element guides all your communications, both within your organization and with the outside world. It informs everything from your strategic plan to your marketing activities! Join Cheri Quinn and Emily Youngblood on Wednesday, June 26th, at noon CST for a free 30-minute interactive webinar to learn how to discover your unique value and craft your value proposition. Save your spot today! ✅

Any successful journey to a PR campaign begins with understanding the brand inside out. It is crucial to know where the brand stands and where it aspires to be. At Publsh, we go beyond surface-level analysis. We collaborate closely with our clients, understanding their current situation and future objectives. This collaborative approach enables us to create a roadmap, which lays the groundwork for an effective brand strategy. However, creating a brand strategy isn’t a one-time task. It is important to regularly refine and adapt our strategy, ensuring it remains relevant and effective in an ever-evolving landscape.

𝐁𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 ≠ 𝐈𝐦𝐚𝐠𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 >> I wrote it in my last week's post. I also wrote that #ImageCommunication is a part of brand communication, and so is #ProductCommunication (sales related product promo comm). And I also wrote that these types of communications are only 2 elements of a big picture, 2 stages of #BrandCommunication. Now here you are a #Blog article (1st part of a blog series, link in the first comment) that is a detailed summary, a clear roadmap to this topic to help you navigate on the complex spectrum of brand communication. #BrandBuilding #BrandBuilder

Brand communication is an often overlook aspect of branding. How do you ensure your messages are attracting the right audience even when you are using different format? Including empathy is one of the ways!

𝐁𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐚𝐛𝐨𝐮𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐛𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥 𝐢𝐦𝐚𝐠𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐟𝐚𝐧𝐜𝐲 𝐚𝐝𝐬, 𝐨𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐥𝐨𝐠𝐨𝐬, 𝐚𝐧𝐝 𝐬𝐨𝐦𝐞 𝐜𝐚𝐭𝐜𝐡𝐲 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬, however, I often experience that people think so.   #BrandCommunication encompasses a holistic approach to building and managing a brand. It's the art of shaping and expressing your brand's identity, values, personality, and messages across various channels and touchpoints. On the other hand, 𝐢𝐦𝐚𝐠𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐨𝐚𝐝𝐞𝐫 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.   Let's dive into the world of brand communication and look at its individual pillars.   𝟏.𝐁𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 At this stage, the focus is on spreading brand visibility and reaching new people within your target audience who haven't encountered your brand before.   In this phase, 𝐯𝐢𝐬𝐮𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 plays a significant role to catch potential customers' attention. However, brand awareness communication is not just about appearances; it's about conveying your key messages about your brand's purpose, mission, vision, background story, and the product(s) or service(s) you offer. Your 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 should be clear, compelling, and consistent to make a lasting impact on your audience.   You might be wondering now what are the rest 3 phases and what to do in each of them.   👉 Read my #blog article by clicking on the link in the first comment, and get actionable insights to refine your brand communication strategy.   #BrandAwareness #BrandBuilding #BrandStrategy #PwGcommunication

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