𝐁𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐚𝐛𝐨𝐮𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐛𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥 𝐢𝐦𝐚𝐠𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐟𝐚𝐧𝐜𝐲 𝐚𝐝𝐬, 𝐨𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐥𝐨𝐠𝐨𝐬, 𝐚𝐧𝐝 𝐬𝐨𝐦𝐞 𝐜𝐚𝐭𝐜𝐡𝐲 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬, however, I often experience that people think so.
#BrandCommunication encompasses a holistic approach to building and managing a brand. It's the art of shaping and expressing your brand's identity, values, personality, and messages across various channels and touchpoints. On the other hand, 𝐢𝐦𝐚𝐠𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐨𝐚𝐝𝐞𝐫 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.
Let's dive into the world of brand communication and look at its individual pillars.
𝟏.𝐁𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠
At this stage, the focus is on spreading brand visibility and reaching new people within your target audience who haven't encountered your brand before.
In this phase, 𝐯𝐢𝐬𝐮𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 plays a significant role to catch potential customers' attention. However, brand awareness communication is not just about appearances; it's about conveying your key messages about your brand's purpose, mission, vision, background story, and the product(s) or service(s) you offer. Your 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 should be clear, compelling, and consistent to make a lasting impact on your audience.
You might be wondering now what are the rest 3 phases and what to do in each of them.
👉 Read my #blog article by clicking on the link in the first comment, and get actionable insights to refine your brand communication strategy.
#BrandAwareness #BrandBuilding #BrandStrategy #PwGcommunication