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As we approach year-end, it's vital for your digital marketing team to communicate successes to leadership effectively. To enhance your reporting, consider these best practices: 🖥️ Dashboard Setup: Monitor key metrics in real-time. 📊 Progress Tracking: Track performance against past benchmarks. 🎯 Identifying KPIs: Align metrics with your goals. 📉 Quantify Impact: Translate metrics into business outcomes. 🏫 Educate Leadership: Host workshops on social media's strategic value. Check out our course ‘How to Create a Social Media Report to Communicate Your Wins.’ : https://loom.ly/XgAebTo

MOps should absolutely have a voice in budgeting conversations with Marketing leaders. That voice empowers the executive leadership team to continue inviting marketing to discuss more significant business strategy conversations and contribute to the bigger picture. This then becomes the difference between a tech stack being a line item on a budget sheet and being justified by the value it creates across the organization. I got to join Uptempo this month to discuss this exact thing. Michael Fan, Danielle Balestra, Jomar Ebalida, Brooke Bartos, and Britney Young all provided great insights, and I love hearing all of the different perspectives. The link is in the comments below 👇

Today was the kickoff of the Exit Five Marketing Leadership Accelerator, and we started with an amazing session on positioning with Louis Grenier. Let’s just say it kept us learning and laughing the whole way through. For the learning part (we managed to squeeze a lot in between the laughs,) we broke down how to truly understand your audience’s pain points through the SOS framework: Stop, Avoid, or Change: What does your audience need to address? Obstacle: What’s holding them back? and most importantly, Situation: The bigger picture they’re navigating. 𝗖𝗢𝗡𝗧𝗘𝗫𝗧 𝗜𝗦 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚. It’s about understanding your audience’s world and finding where you fit in. You can’t just throw your solution at them and hope it sticks. Meet them where they are. We went over so much, but this is what clicked for me. Oh -- actually, there’s another takeaway: B2B marketers are far from boring. If you’d seen our chat, you’d know exactly what I mean: Punchlines >>> Pipelines. Excited to see what the next sessions bring (and to hopefully dive into Louis's book!)

Fellow Enablers and Sales Leaders with a POV on Enablement, RISE: Research & Insight Based Strategic Enablement needs you! Check out Vanessa's post below for information on their upcoming survey. #Enablement #Research

The value of thought leadership work is getting increasingly measurable, as more studies prove its impact on marketing, sales, strategy, and brand growth. But there’s also the not-so-easily-measured part of thought leadership’s value, for which anecdotes are a better purveyor. Recently, we did a Radicle Report workshop with a client, and his business coach joined us to listen in and observe. Throughout the day, the coach made several positive remarks about seeing the intersection between our work and theirs, which we of course loved to hear. But it was at the end of the session when he really hit the nail on the head about why thought leadership work is so important. He told us that he and our mutual client had so many parts of the business moving in a positive direction due to their strategic planning efforts, but messaging and positioning was the one essential area they struggled with defining. "In one day," he told us, "you've gotten us farther than we have in a couple years." Then, he looked to the client and said they'd need to revisit and tweak their quarterly and annual strategy plans and goals based on the new insights we discovered together. That’s the power of Rootstock’s #thoughtleadership work. And we can do it for you, too. Let’s talk.

Looking for fresh ideas? Here’s what worked for me and how you can use them to enhance your thought leadership: • Start a Blog Series: I found that writing a series of posts on a specific topic shows deep expertise and keeps your audience engaged. • Host Expert Panels: Bringing together industry leaders for discussions helped me position myself as a connector and boosted my thought leadership. • Create Case Studies: Sharing detailed case studies on successful projects demonstrated my expertise and provided valuable insights. • Launch a Webinar Series: Offering regular webinars on relevant topics allowed me to engage with my audience and showcase my knowledge. • Write Guest Posts: Contributing articles to industry publications expanded my reach and established me as an expert in my field.

💬 Our discussion and poll results reflect a consensus that while awards and speaking opportunities are significant, they are not the sole components of a robust thought leadership strategy. Key takeaway: Thought leadership is about courageously leveraging various channels, including speaking engagements and awards, while embracing open dialogue and strategic storytelling to make a tangible impact.

How Do You Promote Your Thought Leadership? For thought leaders and customer-facing executives, content transcends mere information to become a crucial tool for influence and engagement. But how do you get it out to your audience?

We continue our exploration of the ins and outs of thought leadership in biopharma. Before the age of social media, opportunities to share POVs were more limited. Getting a high-profile award or invited to give a talk were almost always components of a thought leadership program. In this week’s video, we share a few tidbits of how we think nowadays about these two specific tactics to further a thought leadership agenda in our space. Do you agree that awards and speaking opps still have a place?

What topics are dominating the professional services thought leadership agenda in 2024 so far? What does that mean for your firm's future plans? Find our in our next 30 minute webinar on April 23rd: https://lnkd.in/e9ApcmXR