Compado’s Post

🐶 What's your favourite dog breed? 📈 At #CompadoInsights, we found the 5 most popular dog breeds worldwide, and compared online interest for them across all European countries to create this map of Europe's favorite dogs! The 5th breed on the list was the Poodle - but it wasn't the favorite in any European country, so it didn't make it onto the map. It looks like the German Shepherd may be Europe's favorite dog overall, as it's top for 14 different countries! #CompadoInsights brings you data-driven insights from Compado's Contextual Advertising Platform. At #CompadoInsights, we collect data from our global publishing network and present what we’ve learnt about - and from - our Purchase-Motivated Audiences. 𝗔𝗕𝗢𝗨𝗧 𝗖𝗢𝗠𝗣𝗔𝗗𝗢:  Compado is a B2B tech platform for contextual advertising and content monetization. Founded in 2016, the platform provides cookie-free contextual advertising to consumer brands and cookie-free content monetization to publishers. The platform’s proprietary contextual advertising puts brands in front of shoppers - and helps publishers monetize their content through contextually targeted brand recommendations.

Exploring innovative advertising strategies? Look no further than hot dogs! 🌭 Our latest blog by our Marketing Insights Manager John Bonanno dives into one of America's most nostalgic 4th of July traditions: Nathan’s Famous hot dog eating contest in Coney Island, and how understanding viewer behaviors can be extremely beneficial for advertisers. According to our ACR data, almost 1 in 10 hot dog contest watchers hadn’t watched ESPN in the previous three months, suggesting they tuned in specifically for the hot dogs! This presents a great opportunity for advertisers who don't traditionally advertise on ESPN to reach a unique audience.📺 https://hubs.ly/Q02DTwYw0

𝐃𝐚𝐲 𝟏𝟎 𝐨𝐟 𝟑𝟎 ~ 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐓𝐢𝐤𝐓𝐨𝐤 𝐀𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬 Imagine scrolling through TikTok. What catches your eye? It’s those vibrant, engaging videos that make you stop, watch, and maybe even click. That’s the power of a great creative. 𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 that 80-90% of users decide whether to keep watching your ad within the first 3 seconds? Yup, those first few moments are make-or-break for grabbing attention. You might be thinking about what makes your creatives shine and bring in those sales. Here’s how you can achieve your goals by considering these simple tips: 𝐇𝐨𝐨𝐤 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Use an eye-catching visual or intriguing question right at the beginning. Think of something that makes people go, “Wait, what’s this?” 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: For pet food, start with a close-up of a happy, playful pet munching away. "Does your pet love their food this much?" 𝐕𝐢𝐬𝐮𝐚𝐥 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 Use visuals to convey your message. Show your product in action or how it solves a problem. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Show before-and-after clips of a pet's health transformation with your food. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲, 𝐆𝐨 𝐟𝐨𝐫 𝐔𝐆𝐂(𝐮𝐬𝐞𝐫 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭) Make your ads look like TikTok videos, not polished studio ads. Use raw, high-definition videos. Encourage customers to create content featuring your product. Share their videos in your ads. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Record a pet owner at home feeding their pet, capturing genuine reactions and interactions, with captions like "Loved by pets everywhere!" 𝐂𝐥𝐞𝐚𝐫 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 (𝐂𝐓𝐀) 𝐢𝐬 𝐦𝐮𝐬𝐭 Guide Your Viewers: Tell them exactly what you want them to do next. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: End with "Order now for a happier, healthier pet!" 𝐏.𝐬. Create multiple versions of your ad with different hooks, visuals, and CTAs. Test them to see which one performs best. Share this with someone who may need it! #TikTokAds #tiktokmarketingexpert #AdStrategies #tiktoktipsandtricks #videomarketingforbusiness #creativeads #tiktokbeginners #marketingtipsandtricks

This might be personal🤔 opinion but, I think good CTR doesn't mean success💲. There are many reasons why marketers seek to optimize their CTR. 1️⃣High CTR indicates your ad is drawing attention and traffic to your site and it's a good indicator of performance. But, focusing on CTR may even be detrimental as a high CTR on it's not always a reliable measure of your ads' success. A high CTR without matching conversions means you could be losing 💲money. How? ➡️Suppose you own a pet store specializing in premium dog food. And you run a search ad that looks like this: ➡️(Premium Pet Food) Get 25% OFF It may attract a lot of clicks due to the promise of new customers getting 25% off. But there’s a problem🥴: Someone who owns a cat🐱 might click on your ad. And expect to be able to purchase premium cat food. But when they reach your landing page and see only dog food, they’ll leave without making a purchase. In this scenario, a high ⬆️CTR is actually costing you money. Because your products aren't aligning with users’ expectations for the ad they clicked. As a performance marketer our job isn't to just get a click but is to get qualified clicks. Cheers! If you like this piece of content follow me more. #performancemarketing #ads #marketing #advertising #advertisment #paidmedia #facebookads #metads

"Discover a World of Possibilities: Your Gateway to Canine Bliss" -------------------------------------------------------------------------- Importance of an Attractive Landing Page: -First Impression: An attractive landing page creates a positive first impression, enticing visitors to explore further. - User Engagement: A visually appealing layout and compelling content keep users engaged, increasing the likelihood of conversion. - Brand Perception: A well-designed landing page reflects professionalism and credibility, enhancing the brand's reputation. - Clear Call to Action: A clear and concise call to action on the landing page guides visitors towards desired actions, such as making a purchase or signing up for a newsletter. - Mobile Compatibility: An attractive landing page that is optimized for mobile devices ensures a seamless user experience across all devices, catering to a wider audience. - Improved Conversion Rates: A visually appealing and user-friendly landing page can significantly increase conversion rates, leading to higher ROI for marketing efforts. #PawsomePets #DogsofInstagram #FurryFriends #PetLovers #CanineCompanions #TailWagging #PetLife #PuppyLove #DogChews #HealthyPets #HappyDogs #PetWellness #DoggoDelights #FurBabies #WoofWednesday #DoggyBliss #InstaDog #PetParents #ChewTime #DogTreats

The Genius behind Ad parodies – A Marketer's Take With a few years in the marketing trenches, I've witnessed trends come and go, strategies evolve, and campaigns that have both soared and sunk. Yet, one tactic that perpetually keeps its charm and effectiveness is the ad parody. Why, you ask? Because they are not just a burst of laughter amidst our daily scroll; they are a masterclass in marketing. 👁️ Spotting the clichés: we know a cliché when we see one. Parodies are brilliant spotlights on overused concepts, reminding us what to dodge if we want to stand out. ✨ Reinventing the wheel: ever notice how some parodies make the clichés appealing again? They twist and turn them into something fresh and so memorable that it leaves you thinking, "Why didn't I think of that?" 🍻 Cheers to creativity: take the iconic move by Guinness – they saw customers hesitating to order water at bars and introduced a new 'product' to make it cool. It wasn't just a drink they were selling; it was a statement. 🛠️ Crafting the parody: Ryan Reynolds doesn’t just make gin; he makes you watch gin-making while he pokes fun at the very idea of 'artisanal craft' videos. It's a parody, yes, but also a unique brand story. 🔄 Borrowing brilliance: why stick to your own industry's clichés? Borrow from another, and you've got a cross-genre hit that resonates with a wider audience because it's unexpected and yet, strangely familiar. 👀 Finding the gems: so, where does one find these parodic treasures? They’re strewn across the internet, from YouTube to marketing blogs, to social media platforms where the brands themselves sportingly join in on the fun. As marketers, we're in the business of communication, and what better way to connect than through humor? Ad parodies are a playground for creativity, a mirror to our overdone tactics, and a lesson in engagement. What's your favorite ad parody? Drop a link in the comments and let's share a laugh! #MarketingHumor #AdParodies #CreativeMarketing #BrandStorytelling #MarketingStrategy

Your dog wants you to stop scrolling and start playing with them!                          - hook used by Barkbox for this fantastic carousel ad. Barkbox never fails to impress us with its ads, this time it’s with a carousel. When they say your dog wants you to do something they’ve registered their humor sense. Also, including the boring feel of quarantine connects the viewer with the ad. “Free shipping, no matter what” - BarkBox’s promise to their customers. But why the carousel? They utilized the power of the carousel format to… #1 deliver the humor  #2 remind the quarantine boredom (ofc, quarantine was lengthy!) It’s not just about a good concept, it's also about what format / CTA / hook / ad headline. And in the end, the promise to “Deliver right to your dog’s door”. This ad even fascinates someone who doesn’t even own a dog. So, think about the conversion with someone who owns one. Credits to Barkbox for this brilliant carousel ad! 🫡 🤩Follow me for more such interesting ads! 🚀Sign up to adnova to explore more such kick-ass ad inspirations on your own! #adinspirations #adcreatives #paidads #creativestrategy #fbads #metaadlibrary

Strengthen your website for more conversions, focus on YouTube in social channels, because let's face it, who doesn't love to see super cute pup videos? Target Millennials (33% of pet owners), and embrace shoppable, authentic media.

There's just something about brands flexing their stand-out creativity on Clear Channel UK's #AdshelLive network that hits differently, isn’t there? From displaying multiple messages and contextually relevant copy to subtle motion or data-driven campaigns, there's plenty of ways to make your message count.🔥 See how more brands have made their message count on Adshel Live 👇 https://okt.to/0hljKZ #DOOH #PlatformForBrands #TheOneToMany

In a short growing season, timing is everything. Scotts®, a leading name in lawn and garden products, needed a fresh, creative idea to break through with consumers, kickstart the spring lawn care season and promote their full product lineup. The Scotts 'It's Go Time' campaign dealt with the problem of delayed lawn care planning by encouraging early action. We created custom digital content for different platforms, which got people talking and deciding to invest in lawn care during the most opportune time. By showcasing Scotts' top-notch products and key messages, they managed to spark more interest and interaction across a wide range of digital channels. The campaign creative caught people's attention, driving high levels of engagement and traffic to the landing pages where consumers could explore all of Scotts' lawn care products. The campaign racked up 156,047,055 impressions, with online video ads boasting a view-through rate 60% higher than the benchmark and social media content doubling the usual consumer engagement rates. #scottscanada #lawncare #brandgrowth #ItsGoTime