Mindshape’s Post

State Farm - a lesson on how to get the most out of a $7M Super Bowl spot? They have approached it like a proper campaign (not a one-off ad or stunt).  And they have gone above and beyond.  How many times have we said that to get great ROI from the biggest moments (UK Christmas, US Super Bowl) you HAVE to think about it not as a 30 second moment in time .... but as a platform for fulfilling your brand strategy and connecting across all you do. Just a very visible and incredible platform! 🎯 Excellence in campaign planning.  Some brands have done trailers (and you can hear in the our Super Bowl prediction video that I think they’re a good idea) …. But State Farm has gone a step further with social activity, a slot on The Tonight show, trailers, setting it up as a movie 🍿! And the best ads are mini movies! Really making the most of their 30 second spot and turning it into a longer running and much anticipated event. 🎨 Excellence with creative: They have integrated with their brand which lives outside of the 30 second spot for the rest of the year. It sounds silly ... but so many brands don't. They have integrated: - Their slogan (at the heart of the whole idea) - Their brand character - Their logo on Arnie’s t shirt - A celeb in a way that is relevant and makes sense for their brand - Their colour I haven't even seen their final ad yet .... but so much to applaud so far. Congratulations State Farm What do you think Nataly Kelly, Julio Franco, Ryan Barry? #superbowl #advertising #effectiveadvertising #creativeandeffective #campaignmanagement #campaignoptimization #consumerinsights

Why Your Next Ad Campaign Should Feature a Furry Friend🐾 Including dogs in ads isn't just adorable; it's scientifically proven to boost ad effectiveness. Over 68% of American households have pets, and 90% view their pets as family members, making them relatable and powerful marketing tools. To maximize this strategy: 1. Meaningfully integrate pets into your story. 2. Offer pet-friendly giveaways. 3. Thoughtfully place pets in your ads. 4. Choose a pet as your brand mascot. 5. Highlight pets during holiday campaigns. Consider enhancing the happiness and comfort appeal in your ads by featuring dogs in your next campaign. 🐕💡 Source: ScienceDirect Article [https://lnkd.in/dZNuBbBN] & special thanks to Aazar Ali Shad

They laughed, they cried, they clicked: My experience with guerilla marketing gone wild Hey marketing fam, Let's talk about taking a chance! I recently spearheaded a campaign for a new line of organic pet shampoo. We were a small brand with a limited budget, so forget fancy TV ads or influencer deals. We needed to get creative. So, we hatched this plan to target dog parks. We hired a bunch of energetic actors dressed as...squirrels! They'd romp around the park with signs like "Get me outta here! This itch is nuts!" Let me tell you, the dog owners got a kick out of it. The confused pups? Not so much. We filmed the whole thing, of course, and posted it on social media with the hashtag #SaveOurPaws. It went CRAZY viral. People were laughing, commenting, and tagging their friends. Next thing we knew, news outlets were picking up the story. **Results?** We sold out of shampoo in a week, and even landed a deal with a major pet store chain. Moral of the story: a little guerilla marketing and a whole lot of silliness can go a long way. Who knew squirrels were the secret weapon to pet shampoo success? #marketingwins #creativemarketing #guerillamarketing #petshampoo #goatsofinstagram (but make it squirrels)

What do RESULTS from social media look like? Read on friends, read on... Developed by Breland Companies, Clift Farm is a one-of-a-kind destination combining rustic charm, dining, events, and professional spaces. In a competitive development market, Clift Farm turned to Red Sage as an agency social media and content marketing partner... Here's a quick summary of early results: ⭐ +79% Increase in Facebook Fans: Our engaging content and targeted social media campaigns grew Clift Farm’s follower base significantly, fostering a vibrant online community. ⭐ +92% Rise in Impressions: Through dynamic and visually appealing posts, we ensured that Clift Farm’s story reached a broader audience, increasing overall visibility. ⭐ +101% Boost in Brand Awareness: Our focused efforts in brand messaging and community engagement led to a dramatic rise in brand recognition, positioning Clift Farm as a standout destination. If you're new to North Alabama or visiting, make sure to check out Clift Farm. We're honored to share the community's story and to help it thrive! #RedSageCommunications #SocialMediaMarketing #ContentMarketing #DestinationMarketing #BrandBuilding

At last month's Global Pet Expo, we shared some of our agency's favorite strategies for boosting revenue in the pet industry with social media marketing 🐶 Check out what you missed — and how you can use channels like Facebook and Instagram to sustainably scale your pet business — in our latest guide: #globalpetexpo #goinflow #socialmedia

Case Study: Veggie Grill ➡️Objective: Our goal was to spotlight Veggie Grill's veggie-centric ethos by crafting a digital marketing strategy that showcased vibrant visuals and a clever tone. We aimed to ensure a consistent, engaging message across e-blasts, social media, and the website. ➡️What We Did: We translated Veggie Grill's vision into creative content, emphasizing beautiful imagery and a reverent tone. Our team synchronized the brand message across various platforms, both online and offline. ➡️Results: Veggie Grill's online presence flourished with a cohesive, engaging message that resonated with its audience. For more details, go to: https://lnkd.in/gdC2jnvw #veggiegrill #casestudy #clientsuccess #successstories #bcdesignhaus

Showing proof-of-results for investment in social media can be challenging. But Red Sage Communications, Inc.'s management of social for North Alabama's Clift Farm community shows it can be done! New planned communities, mixed-use developments, and retail destinations can struggle to build identity that connects with audiences. High-quality digital-social content is one way to "break through" that hurdle quickly... IF it's authentic, fresh, and of-the-moment. #economicdevelopment #retail #communitymarketing #destinationmarketing

🐾✨ Ever wondered how a pet supplies retailer achieved skyrocketing sales and loyal customers? Dive into the tail-wagging success story of PetPals and discover the secrets behind their remarkable journey in the world of digital marketing! 🚀🐾 Using the power of Facebook ads, PetPals strategically targeted their ads to reach pet lovers across the globe. 🌍🐶🐱 By altering their messaging and displaying their range of products, they stole the hearts of pet owners everywhere, driving engagement and fostering a loyal community of customers. But PetPals didn't stop there! 🛑💥 They grasped Facebook's amazing product ads to display personalized recommendations based on customers' interests and browsing patterns, tantalizing them to make purchases and indulge their furry companions. Through creativity, innovation, and a deep understanding of their audience, PetPals saw phenomenal results with Facebook advertising. 📈🎉 Their sales soared, their brand recognition skyrocketed, and they solidified their position as a leader in the pet supplies industry. Join PetPals on their journey to success and unleash the power of Facebook advertising for your business today! 🐾✨ . . . . #PetPalsSuccess #FacebookAds #DigitalMarketingWins #PawsomePets 🌟🚀

"Discover a World of Possibilities: Your Gateway to Canine Bliss" -------------------------------------------------------------------------- Importance of an Attractive Landing Page: -First Impression: An attractive landing page creates a positive first impression, enticing visitors to explore further. - User Engagement: A visually appealing layout and compelling content keep users engaged, increasing the likelihood of conversion. - Brand Perception: A well-designed landing page reflects professionalism and credibility, enhancing the brand's reputation. - Clear Call to Action: A clear and concise call to action on the landing page guides visitors towards desired actions, such as making a purchase or signing up for a newsletter. - Mobile Compatibility: An attractive landing page that is optimized for mobile devices ensures a seamless user experience across all devices, catering to a wider audience. - Improved Conversion Rates: A visually appealing and user-friendly landing page can significantly increase conversion rates, leading to higher ROI for marketing efforts. #PawsomePets #DogsofInstagram #FurryFriends #PetLovers #CanineCompanions #TailWagging #PetLife #PuppyLove #DogChews #HealthyPets #HappyDogs #PetWellness #DoggoDelights #FurBabies #WoofWednesday #DoggyBliss #InstaDog #PetParents #ChewTime #DogTreats

Sharing a case study of my client, who now took their business from markets to retail. Check out the slides at Greensix!