Concorde BGW Group’s Post

This supersonic legend retired 20 years ago, but the Concorde brand still soars in our hearts. What's the secret of its enduring legacy? On a drizzly Tuesday morning in February I took my ‘plane-obsessed’ boys to celebrate the 50th birthday of the Concorde displayed at Brooklands Museum. HRH Prince Michael of Kent was on hand to 'drop the nose' - Yes that's a thing! And despite the weather, the boys had a great time. What springs to mind when YOU think of Concorde? 🤔 🛫 The elegant design that married form and function? 🛫 The thrilling experience of a Mach 2 flight? 🛫 The power of Anglo/French collaboration? Although no longer gracing our skies, the Concorde brand lives on. Reminding us that a brand can leave a lasting impression long after its products run out of runway. ➡️ Branding is for the long-term ➡️ Marketing is a short-term play. 🗣️ Let me know in the comments what Concorde means to you, what words it evokes, and why you think its brand continues to fly high. 👋 I'm Scott Bentley 🧱 Building brands that delight and deliver. ____________________________________________________ #branding #brandstrategy #legacy #marketingstrategy #concorde #brooklands

Interesting bit from ECN....Exhibitors take note!! Costs are STILL rising in every area of our industry. The reality is, it's 2024 and exhibiting is more expensive than ever. Increased costs of services such as shipping and labor, combined with tighter show budgets can be quite a challenge when trying to execute a succesful tradeshow. So ask yourself, "What elements will make the most impact and drive meaningful engagement?". Let's strategize to ensure your booth not only shines bright, but delivers tangible results without breaking the bank!!! #TradeShowSuccess #EventMarketing #Wecreatebuzz

Have you seen the art installation at entrance of the Halifax Marriott Harbourfront Hotel? Learn more about the story behind the installation and Nocturne: Art at Night in the latest issue of Business Voice! Read the full story at: https://lnkd.in/gBFHymnA

Are you signed up for the Sporting Heritage Newsletter? Receive updates about Sporting Heritage activity, as well as the latest sector news, events and funding opportunities, including details of collections, events, and funding opportunities. Not forgetting information relevant to sporting heritage, such as details of collections, events, and exhibitions.⁠ Sign up here: https://bit.ly/47eW5p9 #HeritageNews #SportingStories #SportingHeritage

#Paris2024, let's see how this ancient event, #sustainable to today and beyond, was celebrated in this short photo essay. https://lnkd.in/g8T2sW9r

Let's talk about electrical safety in the workplace

Responsible for Visitor Experience? Want to know how encourage and facilitate visitors to explore more? Take 4mins to read this article I wrote explaining how we can use BEHAVIOUR CHANGE techniques to unlock Exploration 🗺️🧭 #Behaviourchange

The normal duration of an eclipse is about 7 minutes; on the 30th of June 1973 Air France Concorde departed Grand Canary and flew to Chad. For 74 minutes Captain Andre Turcat kept Concorde in the shadow of the eclipse. That must have been a phenomenal experience, from my perspective it's an amazing photograph. How much research and co-ordination went into that flight? Then the sales and marketing effort to sell the seats, not only is it a flight on Concorde, but you are spending an hour in a halo of darkness watching the shadow map its way across the planet, a truly unique experience. Do you even want to sell the seats or do you award them to members of the staff and use it as a publicity exercise? Can you imagine the fights in the boardroom of Air France about who got to go on that trip, and the feigns of disappointment - "Non I was not really interested you know... that sort of thing boars me" The question for you, when were you last disappointed with your business and what did you do about it? I'm not talking about blowing your lid, kicking the dog in private or letting the usual guilty parties know that you’re not amused. Stop working around your problems, out of date processes, systems not aligned and co-ordinated chaos. Instead delve into the issue at hand, understand the whole of the opportunity and deliver an action plan to get the answers you should have. I audit how the problem occurs and give you an action plan, sometimes it’s obvious but your just too close to see it, occasionally issues are ingrained and you need a push to change. Is £250k in additional profits without added costs interesting? - You’re wasting a £250k a year on product line BF - Sales need to stop negotiating with suppliers - It's costing £67k a quarter buying "bulk discounts" - You throw 75% or more of the delivery for line BF in the bin 3 ~ 4 weeks after every delivery - You don’t see the costs as they are in different budgets - Sales have found no other customers in 5 years - Monitor actual profit delivered per product line, not sales value Delivering an action plan in 6 weeks or less, if you would like to know more bruce@soe-projects.co.uk or message me Or you could keep sitting in the dark hoping for the eclipse to pass, working every hour, replacing staff all the time, giving away your cash whilst working much harder than you need to as "it's always been done that way"

When you get lovely secondhand compliments on your design work 👍

Quality vs Quantity, every time.