Confluent Health’s Post

In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the intricacies of marketing in the tech industry with Tory Kindlick, VP of Marketing at Corti. They explore the challenges and strategies of creating content and leading marketing teams in specialized fields. Tory discusses the transition from interviewing experts in various fields to leading marketing efforts in the healthcare technology sector. He shares insights on leveraging storytelling and subject matter expertise to build credibility and trust with medical professionals, a key audience for Corti. The conversation also touches on the importance of clear communication and simple tools like Google Docs for team alignment. Tory emphasizes the value of an agile approach to keep the team focused and efficient without micromanagement. Finally, Tory and the hosts reflect on the leadership styles that drive marketing success. They highlight the shift from directive to collaborative roles, with Tory advocating for a "lead from the front" mentality. The episode wraps up with Tory's perspective on prioritizing hires in content creation and paid media to bolster marketing operations. Click the link in the comments below to listen to the full episode.

Is Janine Gianfredi the most interesting marketer in tech? ✅ Spearheaded marketing innovations in healthcare with Transcarent and Redesign Health, showcasing the power of strategic marketing in transforming complex industries. ✅ Selected for her expertise to contribute to national digital advancement as the CMO of the United States Digital Service, underlining the significance of marketing in public sector innovation. ✅ At the forefront of launching boundary-pushing products at Google's X, the moonshot factory, Janine exemplifies the role of marketing in turning groundbreaking ideas into reality. ✅ Played a pivotal role in shaping consumer marketing strategies at Instagram, influencing the digital social landscape. We're thrilled Devon had the chance to chat with Janine on our latest episode of "Embracing Erosion" 🙏 Dive into this episode to uncover: 🏥💡 The critical need for simplifying the healthcare industry and the role of marketing in this endeavor. 🔄🤔 A comparative look at decision-making dynamics in startups versus established enterprises, offering valuable insights for entrepreneurs and marketing professionals. 🚀💼 Exclusive behind-the-scenes insights from Google's X, offering a glimpse into marketing at the cutting edge of technology. 🏛️ An inspiring account of Janine's recruitment by the White House and her impact as the Digital Service's CMO, showcasing the intersection of marketing and governance. 🎖️📈 Leadership lessons from a marketing visionary, providing actionable advice for aspiring leaders. Give it a listen: https://lnkd.in/gWHvJ3Pp The Compete Network

If you are a small business owner and you want to pump up your marketing efforts but do not have the budget to hire an expert or bring in a consultant then I would recommend following Scrappy ABM and 🔶🔸Mason Cosby🔸🔶. They do an amazing podcast where they offer actionable strategies at no cost other than your time to listen and have an open mind. Check out their latest podcast here: https://lnkd.in/gZQiVgWc #scrappyabm #marketingstrats #levelup

Ever wondered what sets top-notch CMOs apart? 🎙️ Discover the secret with Michelle Peterson, CMO of Kendra Scott, as she shares her expertise on understanding people in this CMO Alliance podcast! How do you master people-first performance marketing while creating narratives that resonate with your audience and team? Michelle unravels the strategies behind leveraging this understanding for impactful marketing. 🗣️ Key Talking Points: The game-changing potential of people-first performance marketing. Crafting compelling, people-centric narratives for audience and team alignment. Strategies to deeply understand and leverage connections with your brand's audience. https://lnkd.in/eQrGvrAE #PeopleFirst #Marketing #CMO

Ever wondered what sets top-notch CMOs apart? 🎙️ Discover the secret with Michelle Peterson, CMO of Kendra Scott, as she shares her expertise on understanding people in this CMO Alliance podcast! How do you master people-first performance marketing while creating narratives that resonate with your audience and team? Michelle unravels the strategies behind leveraging this understanding for impactful marketing. 🗣️ Key Talking Points: The game-changing potential of people-first performance marketing. Crafting compelling, people-centric narratives for audience and team alignment. Strategies to deeply understand and leverage connections with your brand's audience. https://lnkd.in/e_eSjVRy #PeopleFirst #Marketing #CMO

Is Janine Gianfredi the most interesting marketer in tech? ✅ Marketing leadership experience driving healthcare innovation (Transcarent and Redesign Health) ✅ Recruited by the White House to serve as the United States Digital Service's CMO ✅ Launching next-gen products at Google's innovation unit, X, the moonshot factory. ✅ Leading consumer marketing for Instagram Yes, no doubt she is - and I'm very fortunate to have had the opportunity to bring Janine on to Embracing Erosion for a chat 🙏 What to expect on this one 👇 🏥💡 Diving deep into the healthcare industry, and why/how it needs simplification. 🔄🤔 Exploring the contrasts between decision-making in startups vs. enterprises. 🚀💼 Insights from Google's innovation unit X. 🏛️ The journey of being recruited by the White House and serving as the Digital Service's CMO. 🎖️📈 And we wrap up with stellar leadership advice. Give it a listen: https://lnkd.in/g2k8kDGP The Compete Network

Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It’s a shift in the focus of BILL’s branding, marketing, and sales efforts. We discussed all of this and more this week on the On Brand podcast. Listen now! https://lnkd.in/gm649ch4 #bill #customerexperience #branding #brandingpodcast #marketingpodcast

What is "Performance Storytelling" and how can it help you? Tune into our conversation with Vineet Mehra, CMO of Chime, to learn more about his vision for integrating brand and performance marketing. Check it out here https://lnkd.in/eddBuMUf Hosted by Greg Stuart, CEO of MMA Global. New episodes coming soon! #BuildingBetterCMOs #MMAGlobal #marketing #CMO #podcast

Healthcare Marketing Masterclass: Key Takeaways On this month’s episode of Simon Peel (Haleon) & Rory Sutherland on the On Brand Podcast! with ALF Insight Here's your cheat sheet to navigate healthcare marketing: Connect, Don't Just Sell: Ditch the "rational patient" myth: Tap into emotions with impactful storytelling rooted in data. Showcase real people's experiences: Build empathy and inspire action through relatable narratives. Innovate Beyond Spreadsheets: Ditch outdated metrics: Embrace A/B testing, sentiment analysis, and behavioral economics. The "dumb principal" wins: Prioritize clarity and emotional connection over complexity. Radio's surprising power: Leverage its intimacy and cost-effectiveness for targeted storytelling. Nudge & Surprise: Placebos have real effects: Leverage the mind-body connection for better patient experiences. Behavioral nudges for good: Guide patients towards healthier choices subtly. Challenge assumptions: Think outside the box for innovative solutions. Dive Deeper: Listen to the episode: https://lnkd.in/eCHyawvR #healtcaremarketing #advertising #marketing #industryinsights #podcastepisode

When you have to make investment decisions in your business, you need to know the ROI. In this episode of Go Go GROW we invited Chief Marketing Officer Mindy Anderson of I Breathe Marketing Inc. to help us figure out - which comes first, Sales or Marketing? Tune in to: ✴ Learn about the transformative impact a solid, compelling brand can have on revenue 🔎 Discover actionable insights on achieving product-market fit, crafting messages that truly resonate with audiences, and executing marketing strategies that drive results. 💡 Understand how to create a dynamic partnership between sales and marketing, focusing on strategic planning and leveraging market opportunities to fuel business growth. Watch on YouTube: https://lnkd.in/dKR22SZd Listen & subscribe on: www.gogogrowshow.com #salesenablement #marketing #businessadvice #b2bsales #b2bmarketing