Fluvio

Finding and attracting the right product marketers can be a daunting task, even for the best companies🤦 At Fluvio, we understand these challenges and are dedicated to helping our clients build a strong product marketing foundation for long-term success. We’re proud to have supported Elke Wößner-Probst, VP of Global Marketing at zvoove, in making a pivotal first product marketing hire 💪 At Fluvio, we specialize in recruiting top talent that aligns with your company’s vision and goals. Whether you're looking to fill a critical role or build an entire team, we’re here to help you every step of the way. Ready to transform your product marketing team? 👉https://lnkd.in/gQ5uY_P7 #productmarketing #hiring #recruiting #talent

Fluvio 🤝 Black Crow AI 🎉 We are excited to share our latest case study from another successful product marketing consulting engagement with a leader in the machine learning e-commerce space, Black Crow AI. 🧠 We worked with JoAnn Martin and her team to conduct voice-of-customer research, provide GTM support to assist with ongoing launches, facilitate positioning and marketecture workshops to align messaging and strategy, and develop comprehensive buyer journeys, messaging frameworks, ICPs and personas which were quickly adopted internally. Through Fluvio's work, Black Crow was able to: ➡Streamline messaging across multiple channels ➡Execute faster and more effective product launches ➡Improve their ability to create impactful, more targeted marketing campaigns. Read the full case study here 👇 https://lnkd.in/eC6VE6eu

🚀 Are you confident your GTM launch process sets your team up for success? In part 2 of our series from Lauren Kiser, we’re diving into how structured timelines, proper meeting cadences, and clear communication can make or break a launch. 📝 Learn best-in-class planning strategies to help ensure you’re on track to hit goals: https://lnkd.in/gwF2sTXp

Did you know Product Marketing Alliance hosts regular Powerhour virtual meetups for Pro members and up? Check out Fluvio Principal Tom Crist's hosted session next week on PMM KPIs and metrics setting. Register here for the Oct 31 Powerhour 👉 https://lnkd.in/gGNqFAEN

💡 We asked, you answered! 🔎Product marketers across our network are deep into planning for 2025, and when we asked them their main areas of focus, 33% said they were narrowing in on using AI for productivity. Another 33% said their goal was to evolve their positioning and messaging. 🕵♀️ Neither of these answers came as a surprise to us, as these trends are in line with what we've been hearing and seeing from our clients in terms of key priorities going into 2025. As you're working through your 2025 planning and priorities, it helps to have a partner. Fluvio offers consulting, workshop and recruiting services to support your product marketing efforts and grow revenue for your organization. 👉 https://lnkd.in/erJc6Y-b

⁉ Planning on attending Klue Compete Week, October 28 & 29?? Fluvio is excited to be sponsoring the event with other industry leaders such as Highspot ,Grow + Scale and Clear Go-To-Market. If you're attending in person, make sure to say 👋 to Fluvio's own Nick Moore and check out the panel where he shares his experiences breaking down barriers between buyer research and competitive strategy. Secure your spot 👉 https://lnkd.in/eewmf2hq

Do internal teams and customers clearly understand how your products and solutions relate to each other? Judging by the fact that our article on the subject is one of our most-read ever...the answer might be no! 🧾 Fluvio Founder and Managing Director Devon O'Rourke breaks down the ins and outs of marketectures and how to approach them: https://lnkd.in/gZHG3rhd

Klue Compete Week is coming up fast. We’re sponsoring and our own Nick Moore will be there…will you? 💥🧱💥 Nick will be sharing best practices to break down the barriers between buyer research and competitive strategy. Bonus: his talk will be available to in-person (waitlisted!) ➕ virtual attendees. Need the link to secure your spot? Check out the comments 👇

📅 Q4 is upon us, and with the colder weather ❄ , pumpkin spice everything 🎃 , and holiday decorations at Costco (too soon!) 🎄 comes one of the most dreaded time of year... annual planning. 😱 Coming out of a challenging year and into more uncertainty in 2025, our clients are all grappling with where to prioritize their focus and what to plan for in the year ahead. ❓ What area are you most focused on improving or augmenting in 2025?

⚓ 𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 𝘁𝗼 𝗯𝗲 𝗮 𝗣𝗠𝗠 𝗲𝘅𝗽𝗲𝗿𝘁 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗮𝗿𝗲𝗮? Imposter syndrome can sneak up on even the most experienced product marketing leader. 👓 In our latest, Senior Consultant Daniel Thai explores strategies for balancing expertise with self-doubt. Discover how to help yourself and your team overcome the stress to "know it all." https://lnkd.in/gQW3Gzdf