Connexity, Inc. ’s Post

Our latest report, "𝗨𝗻𝗿𝗮𝘃𝗲𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗿𝗼𝘀𝘀-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆," is a must-read for anyone looking to enhance their #marketing performance. 📢 Packed with actionable insights, this report will help you elevate your e-commerce sales. 💡 Key takeaways include: • 𝗥𝗢𝗜 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Discover how using multiple channels can boost your #ConversionRates by up to 40% • 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Leverage data on global channel usage, from SMS in Asia to #emails in the US • 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Learn how to optimize your channels and see up to a 26% increase in #conversions Get your exclusive access now! 📈 https://bit.ly/4cpCpAX #MarketingTips #CrossChannelSuccess #BoostROI #DataDrivenMarketing #CleverTap #MarketingReport Mrinal Parekh, Divya Ojasvi Sharma, Shravan Kumar Kavattur, Simran Gulecha, Riddhi Mehta, Anirban Bose, Arya ., Gajanan Patil, Deepen Sharma, Sony Shetty, Urmi Punmiya, Akshay Panchal, Apoorv Bhatnagar, Prithiunan D, Subha Sundaram, Subharun Mukherjee, Agnishwar Banerjee

Evaluating media measurement providers? Here's a handy dandy checklist to help you identify the right partner.

As the E-commerce market is set to surpass $7 trillion by 2025, it's clear: the space is growing and changing rapidly. 📈 New trends, innovative products, and fresh marketing angles continuously emerge, creating endless opportunities. 🌟 Dial in and execute your plans effectively to tap into these growing opportunities. 🔍 The key to success lies in harnessing these shifts and maximizing your approach to meet the demands of the ever-evolving market. 💡 👉 Follow Mega Mail Partners for insights and strategies to stay ahead in the eCommerce game! 📲 . . . . #MEGAMAILPartners #EmailMarketing #DigitalStrategy #EcommerceSuccess #ecommercebusiness #emailmarketingpro #emailmarketingsolutions #emailmarketingstrategy #EcommerceSuccess #DigitalMarketing #BusinessGrowth

🚀 Pumped to take the stage next week with such a dynamic group of RMN leaders (Pankita Desai, Elliott Nix, and Kathryn Lundstrom ) at #IABConnectedCommerce. 🚨 Come join us at 11:35am EST for a conversation about all things measurement & performance in #retailmedia. We’ll be digging into the challenges, the opportunities, and the value of cross platform partnership grounded in 1P data. Here’s a 👀 SNEAK PEEK 👀 at what I’m fired up to talk about: The secret to success in performance for a #retailmedianetwork is not just about incrementality, it’s about building TRUST and delivering VALUE. Budgets are spread thin and advertisers want to know 1) can I trust your measurement and 2) are you delivering value? But value looks different for every advertiser and every campaign. As an industry, we talk a lot about personalization for the customer, but we also need to talk about personalization for the advertiser. At Sam’s Club Member Access Platform (MAP), we are passionate about BOTH. Here’s how: 1) Every campaign starts with our advertiser’s objective(s) and then we craft a truly #omnichannel (onsite, offsite, In Club) approach to make sure they succeed. 2) Every campaign is grounded in 1P Deterministic Member Data. That means we go beyond simply aggregating past behavior and can use this data to make in-flight adjustments to ensure success. We provide a deterministic data set based on the unique relationship we have as a Club Membership model. 3) Every onsite, offline, and In Club transaction is captured, offering full funnel results. We know our Members better than anyone, and offer that insight to our partners so they can trust the data we provide back in performance measurement. That’s the secret sauce: 1P deterministic data to drive TRUST and VALUE for both our Members and our advertisers. Intrigued? This just scratches the surface. Come join us next week. See you in NYC! 🗽

Are you facing challenges in spending your marketing budget effectively? You're not alone. Performance Marketing and Ecommerce leaders I speak with everyday are struggling with: ➡️Limited visibility on return on ad spend ➡️Fragmented customer journeys ➡️Data drop-off due to cookie consent mode banners ➡️Ineffective solutions When choosing a partner to address these challenges, consider: ✔️Transparency in their process (No black box) ✔️Similar clients and successful case studies ✔️Implementation process and support ✔️Proof of concepts for accountability What else do you consider when selecting a new partner? Let's discuss in the comments! 👇 #Marketing #Ecommerce #PerformanceMarketing #ROI #CustomerJourney #DataPrivacy

Just as the marketing landscape has significantly changed in recent years, driven primarily by changes to user-level tracking, so should your requirements for a media measurement and optimization partner. This detailed shopping list can help you gauge if a measurement vendor will help you build internal alignment in your business. https://hubs.la/Q02Kd-Ys0 #marketingstrategy #measurementpartner

Preparing for a cookieless future? Check out this must-watch webinar by Demandbase on boosting first-party data strategies.

Standing out in the e-commerce world has become increasingly challenging. At All Points Social, we specialize in crafting effective #ecommercestrategies tailored to your brand. Our approach begins with a comprehensive analysis of all relevant #digital platforms-from CRM data to #socialmedia and beyond. This deep dive provides a holistic view, uncovering what works and what doesn't, laying the foundation for a seamless #ecommerce strategy. Let's connect and discuss how we can help you thrive in the #digitalmarketplace. Learn more: https://lnkd.in/esx8MQ7x #mediaagency

🚀 Growing E-Commerce with Retail Media:: Webinar Alert! 🚀 Curious about how to turn onsite media into your E-Commerce Profit Powerhouse? Don’t miss our upcoming online webinar with Moloco and Forrester, where we dive deep into how onsite advertising stands as the most profitable and transformative component of retail media. 📅 Date: September 17, 2024 🕐 Time: 1 PM - 2 PM ET Meet Our Speakers: 🎤 Nikhil Raj, Chief Business Officer at Moloco Commerce Media 🎤 Nikhil Lai, Senior Analyst at Forrester Discover how growing your onsite media business can drive core business growth by: ✨ Boosting your e-commerce profits by 70-90% ✨ Leveraging first-party data for user personalization ✨ Strategically reinvest profits to fuel customer growth. 🔗 Register Now to secure your spot and get ready to elevate your retail and commerce strategy! https://hubs.ly/Q02NfK9t0 #Webinar #RetailMedia #OnsiteAdvertising #CommercePlatforms #DigitalMarketing #RevenueGrowth #Personalization #BrandStrategy

Half a million orders… Or $47 million in missed revenue. That’s what would have been left on the table if Omnisend merchants hadn’t used SMS and push notifications in their marketing strategies last year. These were products that the customers wanted — so they’d have been great opportunities for competitors to make the sale over you. This is one of the reasons I love ecommerce so much — you can learn amazing things from analyzing loads of data. Check out the link in the comments for more findings based on billions of messages sent by Omnisend merchants in 2023. I’m sure you’ll find even more ideas to apply to your own marketing strategy! #ecommerce #ecommercebusiness #marketing #emailmarketing