Sam’s Club Member Access Platform (MAP)

🔥 We couldn’t be more proud of these early Scan & Go™ Display results for one of our CPG advertisers! 👏   Aiming to expand reach and engagement, this brand participated in an exclusive Beta for our new Scan & Go™ Display ads, an innovative capability that integrates physical and digital shopping journeys to provide Sam's Club members with higher levels of convenience.   In just four weeks, they drove 88% incremental reach among unique members and achieved an engagement rate 10x above benchmarks, all at a $13 ROAS in-Club.   This campaign’s success underscores how this first-of-its-kind ad experience can help advertisers reach more Sam’s Club members and deliver a more engaging shopping experience. Get in touch to learn more about Scan & Go™ Display Ads. #retail #digital #advertising #results

🏈 🍂 Football season has just begun, and that means Sam's Club members are gearing up for a thrilling tailgating season! 🏈 🍂   Our #search solutions are a great way to get in front of members searching and shopping for all their tailgating needs from snacks and drinks, to outdoor furniture, to team swag and fall apparel.   Use Sponsored Product Ads, Brand Amplifiers, and Sponsored Videos to reach members as they stock up for tailgates and watch parties all autumn long. Ready to kickoff your campaign? Get in touch.   #DigitalAdvertising #SponsoredProducts #TailgatingSeason

💥 Are you ready for the IAB Connected Commerce Summit next week? We are! 💥 When the theme is “Retail Reimagined,” you know we'll be there. We can’t wait to spend time connecting with our industry colleagues, partners, and advertisers to talk data collaboration, tech integration, media and of course, how we're creating valuable experiences for Sam's Club members.   Plus, our Head of Strategy, Ryan Burns, will be joining Elliott Nix of The Trade Desk, Pankita Desai of Chobani and Kathryn Lundstrom of ADWEEK to discuss how we're “Breaking Barriers: Effective Cross-Platform Measurement”. In this discussion, the panelists will explore the intricacies of omni-channel measurement, customer lifetime value, and incrementality. They'll also share tips and best practices for how to effectively gauge upper funnel metrics like brand lift and video engagement while staying prepared for future KPIs.   We hope you can join our session! If you’ll be there, please reach out to schedule an in-person meeting. We’d love to talk with you!  

📣 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭: 𝐒𝐞𝐚𝐫𝐜𝐡 𝐁𝐫𝐚𝐧𝐝 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐫 𝐢𝐬 𝐧𝐨𝐰 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐯𝐢𝐚 𝐨𝐮𝐫 𝐒𝐞𝐥𝐟-𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐀𝐥𝐥 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬 𝐚𝐧𝐝 𝐀𝐏𝐈 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 📣 Search Brand Amplifier is a high-impact #search placement that showcases your brand and items at the top of search results pages with: ✅ Your logo and tagline prominently displayed ✅ A link to a custom brand page ✅ Easy add-to-cart buttons for your items Search Brand Amplifier is a great way to maximize brand awareness and conversions! Part of our mission at MAP is making it easy for our advertisers to activate campaigns quickly so they can start seeing results. We’re pleased to be able to expand access to this premium placement to advertisers using our self-service platform, as well as those working with our MAP Partners Club:  CommerceIQ, Flywheel, Harvest Group, Pacvue, Skai, Stackline #retailmedia #digitaladvertising #searchads

We’re thrilled to be featured on the most recent episode of the Digiday #Podcast, where Ryan Burns, our Head of Strategy, talks about what makes MAP different in the competitive retail media space: 𝑴𝒆𝒎𝒃𝒆𝒓𝒔𝒉𝒊𝒑 𝒅𝒂𝒕𝒂: Everything we do starts with serving our members. And with the Sam's Club membership model, we’re able to attribute virtually every member interaction. 𝑶𝒎𝒏𝒊𝒄𝒉𝒂𝒏𝒏𝒆𝒍 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔: With onsite, offsite, and in-Club capabilities, MAP can help advertisers reach members in a truly omnichannel way.  𝑼𝒏𝒊𝒒𝒖𝒆 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆: Our loyal, digitally engaged members make MAP an incredible opportunity to help advertisers reach new buyers and drive incremental sales.     Listen to the conversation for more details on how we’re leveraging membership data to help our advertisers grow! 👉 https://lnkd.in/dTqZZSfu  #RetailMedia #BrandMarketing #Retail #Data

✈️ The MAP team had an awesome time last week at Sam's Club home office in Bentonville, AR for our internal summit, Destination MAP! ✈️ We all left the event feeling energized and excited for what's ahead! The theme for the week, 'Journey to FY26', helped us focus on what matters most: serving our members, building strong relationships with our advertisers and partners, and strengthening our ways of working to continue growing MAP to new heights.     Thank you to everyone who participated and worked to make the event a success!     #GreatPlacetoWork #TeamBuilding #Advertising 

📣 Calling all #CPG advertisers! If you’re headed to Las Vegas for Groceryshop in October, we’d love to talk with you there. 📣   We’re extra excited about this year’s conference: Sam's Club President & CEO Chris Nicholas is delivering a keynote!     We will have a private space at the event and can’t wait to share how we can help grow your brand to new heights, especially as we head into the holidays. Reach out today to schedule time. #grocery #advertising #retailmedia #retail

💡 🔍 DYK we offer a variety of #search solutions beyond Sponsored Products? 🤔 More than 60% of Sam's Club shopping journeys start in the search bar. That’s why search ads are critical for reaching high-intent members as they look for items like yours. Sponsored Products is the foundation of a strong search strategy, but we don't stop there ... ☑ 𝐁𝐫𝐚𝐧𝐝 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐫: Showcase your brand and up to four items at the top of search results. ☑ 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐕𝐢𝐝𝐞𝐨𝐬: Visually tell your brand and item’s story within search results. Our team can help you develop the perfect strategy to help you capture every relevant keyword opportunity, optimize your daily pacing, and ultimately drive more sales, more efficiently. Start reaching more members with search. #searchadvertising #digitalmarketing #retailmedia #performance

💥 Sam's Club members are a unique and valuable audience. 💥 Technically savvy and digitally engaged, our members are quick to embrace new technologies and digital experiences that make shopping fun and convenient. Take Scan and Go™, for example: adoption has risen 50% over the last three years, with one in three members now a regular user Each month, we have over 160 million digital and physical touchpoints as members shop and browse. Our full-funnel media solutions help your brand reach members throughout their shopping journey—from Onsite Search and Display, to Offsite and Social, to in-Club experiences that bridge the digital with the physical. Let’s talk about why you definitely want to be reaching Sam’s Club members—and how MAP can help you do it effectively. Reach out today! #digital #omnichannel #advertising #marketing

🛍 One of the biggest benefits of partnering with MAP is the unique ability to reach Sam's Club members through memorable in-Club experiences 🛒 We offer a variety of ways to help integrate you brand throughout the physical shopping journey as our members shop the Club: ✅ 𝐈𝐧-𝐂𝐥𝐮𝐛 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐒𝐜𝐫𝐞𝐞𝐧𝐬 showcase your brand in captivating videos on screens in nearly 600 clubs nationwide. ✅ 𝐒𝐜𝐚𝐧 𝐚𝐧𝐝 𝐆𝐨™ 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐀𝐝𝐬 highlight your items at the point of purchase leveraging one of members’ favorite conveniences, Scan and Go. ✅ 𝐎𝐦𝐧𝐢 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 feature your brand within integrated seasonal activations, like Back-to-Class, Tailgating and Holiday, plus multi-brand collaborations and member exclusives. In fact, advertisers have seen up to 20% sales lift from participating in our Omni Experiences. Ready to increase brand awareness, drive more sales, and reach Sam’s Club members as they shop in-Club? Send us a message! #experientialadvertising #retailmedia #omni