Construction Marketers’ Post

Trying to connect with bigger creators? Here are 4 tips:

I’ve been a content creator all my life. Starting from high school writing in the local newspaper, having a blog and working with and for some big brands, as a journalist telling the stories, and working in PR and marketing for different clients and companies, I have learned and used multiple tools such as Facebook, Vimeo, YouTube, Instagram, and all this to get the message out. Or in, if we talk about internal communication. I have been an influencer, and I have worked with influencers. I even created some. I think I have the proper perspective to credit Robi’s idea fully. We are on the verge of a massive milestone in communication. If you are a business owner, now is the time to consider in-house creators. Consider retention, new joiners, spending, brand credibility, and reputation. An external ambassador/ influencer will just work to get the job done and move to the next brand that we/she will promote; an in-house creator is there for the long run and can add more measurable value to the business.

Whenever I advise modern-day creators, I like to draw inspiration from the Legacy media. Creators of today frequently face the same issues these celebrities solved years ago. There is no reason to ignore the wisdom of their times! #creatoreconomy #creators #legacymedia

One-to-many offerings are the fastest path to increasing revenue for creators. One-off digital products and 1:1 services are a great place to start and build traction in your business. Long-term though, one-to-many is necessary to scale. This clip is from Part 3 in our 5-part series on how to make money as a creator. Check it out and subscribe for more insights like this. #creatoreconomy #recurringrevenue #levelupcreators

🚨 Breaking news from Jay Clouse: Consistency is NOT what sets you apart in today's content economy. Here are 2 key factors to explain why: 1️⃣ People love to engage with your energy and when they have a positive experience with you, they're willing to wait a little longer, so that they can have another (quality) positive experience with you: Consistency of publishing < Consistency of experience (and expertise) Being a successful content creator is not about being "front of mind" – being in front of the audience all the time – but about getting at "the back of one's mind" due to consistent trustworthy experiences with your content. Psychologically, this makes A LOT OF sense! At the front, the pre-frontal cortex collects short-term memories. That's how you get the attention of people! In the middle, the amygdala is where you can find the "emotional" memories stored. That's how you build trust and open up collaborations! All the way in the back, the hippocampus is where the long-term memories reside. That's how you form bonds and maintain relationships! 2️⃣ Our priorities have shifted because of the abundance of tools. "For a long time the ability to publish a lot and be on multiple platforms was a hard thing to do. Few people were able to do it!" Once upon a time, we valued creators who were able to do the impossible by being everywhere, precisely because it was so difficult. Today, especially with the rise of AI-powered platforms that offer all kinds of automated mechanisms, this is not so impossible anymore. What sets you apart is your style, creativity, authenticity, purpose and a sense of deeper meaning (ignore vanity metrics like followers and likes). Yes, consistency will help you hone your skills, but don't rely on it for external validation too much, because you're gonna send out the wrong energy – go back to point 1! Brilliant episode from the Creator Science Podcast 👏🏻 Watch it here: https://lnkd.in/dCF5Qp3z #creativeprocess #authenticity #contenteconomy #purpose #leadership #contentmarketing #brandstrategy #brandidentity #contentstrategy

So true. Thanks Ankit Agarwal for sharing these great ideas. I will add to #3 that the initial criticism will hurt the most. Here are three ways to handle that: 1. Take it as salt/pepper/ketchup/hot sauce on your table. Use only if you think it will add flavour to your meal. I mean - use the feedback only if it makes your content better. 2. Pat yourself on your back - You are on the right path to audience engagement. Someone paid attention to you post and took the time to write a comment. You posted something which got attention. Yeah! It's an attention economy and people are paying you with their time (then the dollars flow). 3. There will always be haters. It doesn't matter how big you get as a content creator you will always have haters. Learn to use their feedback if it works, and ignore most of them. My wish is that you get massive success. All the best! Keep creating.

How to Standardize and Learn from Other Creators

Top 3 mistakes growing creators are making: As an avid follower of creators, I’m fascinated by their journey to understand them better. But I’ve noticed even the most talented ones hit roadblocks. And it often affects their confidence. So, here are the top 3 creator mistakes: 1. Comparing Day 1 of your journey to someone else’s Day 1000. Feeling behind is normal. But remember, the creators you admire took time to build authority and fans too. 2. Getting thrown off by critics. When “haters” attack, it hurts. But don’t let critics who don’t create sidetrack your progress. Take feedback from creators actually on the path instead. 3. Expecting instant, viral fame. Viral fame rarely happens, despite what you see. Slow and incremental progress is what builds momentum and gets you to the top over time. What other mistakes do you see creators making? #creatoreconomy #creators #communitybuilding #creatormistakes

Finding the right creators can be challenging! But don’t worry, Jeff Pabst and Iva B. share some of their expertise in the importance of using the right creators to convey your brand’s message in the live-streaming scene. And how tools like Sideqik and Stream Hatchet can help you select your roster of creators for your campaign. Watch our latest webinar and find the step-by-step guide on how to build a successful creator program here: https://lnkd.in/dD_68TG9

Trying to connect with bigger creators? Here are 5 tips 👇 (I forgot to add 5th one, it is your turn 😅)