Authenticity Alchemist: Connecting people to their soul purpose | Brand Storyteller for positive change makers | Lightworker on a mission to awaken New Earth Leaders worldwide 🌍✨
🚨 Breaking news from Jay Clouse: Consistency is NOT what sets you apart in today's content economy. Here are 2 key factors to explain why: 1️⃣ People love to engage with your energy and when they have a positive experience with you, they're willing to wait a little longer, so that they can have another (quality) positive experience with you: Consistency of publishing < Consistency of experience (and expertise) Being a successful content creator is not about being "front of mind" – being in front of the audience all the time – but about getting at "the back of one's mind" due to consistent trustworthy experiences with your content. Psychologically, this makes A LOT OF sense! At the front, the pre-frontal cortex collects short-term memories. That's how you get the attention of people! In the middle, the amygdala is where you can find the "emotional" memories stored. That's how you build trust and open up collaborations! All the way in the back, the hippocampus is where the long-term memories reside. That's how you form bonds and maintain relationships! 2️⃣ Our priorities have shifted because of the abundance of tools. "For a long time the ability to publish a lot and be on multiple platforms was a hard thing to do. Few people were able to do it!" Once upon a time, we valued creators who were able to do the impossible by being everywhere, precisely because it was so difficult. Today, especially with the rise of AI-powered platforms that offer all kinds of automated mechanisms, this is not so impossible anymore. What sets you apart is your style, creativity, authenticity, purpose and a sense of deeper meaning (ignore vanity metrics like followers and likes). Yes, consistency will help you hone your skills, but don't rely on it for external validation too much, because you're gonna send out the wrong energy – go back to point 1! Brilliant episode from the Creator Science Podcast 👏🏻 Watch it here: https://lnkd.in/dCF5Qp3z #creativeprocess #authenticity #contenteconomy #purpose #leadership #contentmarketing #brandstrategy #brandidentity #contentstrategy
