Consult’s Post

Jumping into the pet scene opened my eyes to something pretty sad: we say we love animals, but actually, we only love some of them (like our pets) and hurt others without even thinking about it. As someone who's vegan, a dog mom to Louie (the best rescue dog ever) and founder of Nina Woof, I just can't wrap my head around giving Louie anything that's caused pain to another animal. This big contradiction within the pet industry—founded on a love for animals yet often compromising the wellbeing of some for the benefit of others— is the reason we do what we do. Why? Because the idea of respecting all animals, not just the ones we share our homes with, should be a given, not an afterthought. Our mission is to make sure every animal gets respect—not just the cute ones we keep as pets. Nina Woof is much more than a brand, and our mission is more that a personal project. It's about all of us coming together to really think about how we treat every animal. It's about changing the usual ways, having those tough conversations, and making a difference.

Iberzoo 2024: A Glimpse Into the Future of Pet Care Last week in Madrid, we had the privilege of attending Iberzoo, a pivotal event showcasing the latest trends and innovations in the Ibero pet industry. It was great to engage with fellow innovators at Iberzoo, and we saw how how sustainability and health are increasingly becoming central to pet wellness. Yet, a critical reflection emerged: the pet industry, in its current state, still compromises the welfare of some animals to care for others. This paradox highlights a clear and urgent need for change. As leaders in vegan pet care, Nina Woof is determined to redefine this narrative. Through the discussions we had and the partnerships we're establishing, we're not just aiming to accelerate the shift towards a more ethical, sustainable, and cruelty-free future—we're committed to it. However, this transformation requires a collective effort: more voices, more innovation, and decisive action from the entire industry are essential. Together, we can bridge the gap and usher in a healthier, more compassionate world for all our pets. #NinaWoof #Iberzoo2024 #SustainablePetIndustry

The pet care industry is following other global trends in competing for consumer wallets namely by focusing on developing sustainable and eco-friendly products. A recent study by NielsenIQ showed that a whopping 78 percent of US consumers say that a sustainable lifestyle is important to them. In addition, several pet care brands now use mushrooms as a source of protein for pets because it requires fewer resources to produce when compared to conventional meat sources. #petcare #sustainability #ecofriendly

💡 #Technology at the service of pets is a booming market. If a dog 🐶 is a man's best friend, these days, we can say the dog's best friend is... technology! 📊 So much so that the so-called global pet tech market was valued at $5 billion in 2022 and it's expected to show a compound annual growth rate of up to 15% between 2023 and 2032. 👉 You can read more about the impact of technology, specially in pet health care, in this article published in the last issue of #AllPetFoodMagazine 📌 ENG: https://lnkd.in/d5nPCzug 📌 ESP: https://lnkd.in/dMBQXvSM Candelaria 📚 Content Creator - Translator _______________ #PetTechMarket #PetHealthCare #PetIndustry #Innovation

New consumer research uncovers interesting insights into Dutch pet owners. Find out more: https://lnkd.in/eaSgWvq9 Aeres Hogeschool Dronten Trendpanel Gezelschapsdieren #petmonitor #spendinghabits #petindustry #petnews #dutch #petowners

Apparently it's #LoveYourPetDay today. I therefore thought I'd post a few eco-meanderings for those with #officedogs... (or #officecats, or other beasties for that matter). Here I am, getting out at lunchtime with four and a half month old George. But with my 100 Ways in 100 Days 'easy sustainability' hat on, it reminded me how unsustainable pet ownership can potentially be - and how we can all do our bit to help save the planet. After not having had a pooch for a number of years, I was shocked at the avalanche of plastic, in, especially, the UK's biggest pet store and how it pays to scour labels and websites to find the greenest, but still excellent products. Just a random shout-out then to businesses (often independents) who are doing their pioneering bit for the planet and making terrific products: Miro & Makauri 100% natural, eco-friendly toys (Milo the monkey is a great hit), #FroggEthical enrichment toys (in habitat-friendly sustainable rubber), W'ZIS Dog Treats (all plant based and frankly, smell scrummy!) and Pets Corner, the ethical, carbon neutral pet shop. You've made life so much easier for us! For those contemplating getting a furry friend this year, the second hand pet gear market is also booming and particularly useful for growing puppies (George is now onto his fourth crate he's getting so big, not to mention the coats and dog beds he's already been through.) For those wanting to lighten their carbon pawprint, we at 100 Ways in 100 Days are planning a pet ownership module, packed with handy hints and tips very soon! #sustainablepets The Webinar Vet StreetVet

How do you become a sustainable pet owner? Over the past few years, we have all become more aware of the need to be more environmentally conscious, but have you considered your pet’s environmental footprint (or pawprint), and what eco-friendly pet care looks like? Combining sustainability and pets doesn’t have to be difficult, and is so important for keeping our environment in the best shape it can be. Here are some small changes you can make to help reduce the impact your pet has on the environment and help us all to live more sustainably. https://lnkd.in/eQk8YJUy #farmandcountry #farmandcountrysupplies #dogs #doghealth #cats #cathealth #rabbits #rabbithealth #pets

The rabbit-based dog and cat treats include parts of the rabbit humans don’t eat, such as the ears or feet. Keri Gray, owner, Shades of Gray Indigenous Pet Treats Learn More: https://lnkd.in/eZAtGW36 #sustainability #pettreats #petfood #petfoodindustry #petcare #petindustry #pethealth #petproducts #petbusiness #indigenouscanada

🌿 Green Sante: Nurturing Pets Naturally 🐾🌱 At JM Sante Pharma, we embarked on a journey to create Green Sante – a pet care line that transcends mere products. Here’s why we took this path and the values that guide us: 🌿 Nature’s Wisdom: We believe in the healing power of nature. Green Sante is our way of bringing the green touch of natural ingredients to your pet’s daily care. It’s about returning to the source, where harmony with the world around us fosters well-being. 🐾 Pet Happiness: Our mission isn’t just about profit margins; it’s about furry tails wagging with joy. Green Sante formulas are crafted with passion and attention to detail, ensuring effective protection and comfort for your beloved companions. ♻️ Environmental Responsibility: We’re stewards of the Earth. Green Sante packaging undergoes recycling processes, minimizing our impact on the environment. Plus, our local production in Poland reduces carbon emissions and supports sustainable practices. 🌟 Holistic Approach: Green Sante isn’t just about physical care; it’s a holistic experience. We consider emotional well-being, too – because a happy pet means a happier you. Join us in celebrating Green Sante – where nature meets pet care! 🌎🐶🐱 Learn more about Green Sante on our website: GreenSante.pl/Home-Eng #GreenSante #PetHappiness #PetWellness #NaturalPetCare

Introducing Planet Pet Society: VAFO Group's visionary leap into sustainable #petnutrition They're not just feeding pets; they're nurturing our planet. Utilizing upcycled ingredients, they deliver a 100% climate-neutral product line, melding dietary excellence with environmental care. This bold initiative isn't merely a brand launch; it’s a pivotal shift in the pet food industry, resonating with the surging wave of ethical consumerism. Investors and business leaders, take heed—sustainable practices are now a cornerstone of innovation and market differentiation. Key Impacts: 🐶 Growth Opportunity: Tapping into the green consumerism trend could redefine market shares. 🐶 Innovation Driver: Upcycling and climate neutrality as pathways to competitive advantage. 🐶 Brand Equity: Environmental efforts are becoming integral to consumer loyalty and brand value. Vafo's commitment to biodiversity and consumer health is setting a new bar for the pet industry. For those at the helm of business, Planet Pet Society is more than an investment opportunity; it’s a chance to be part of a larger narrative of profit with purpose. Stay informed with Market Unwinded for strategic insights into sustainable market transformations. Read the full story here: https://lnkd.in/gT2ivVyc #PlanetPetSociety #SustainabilityInnovation #BusinessStrategy#SustainableInvestment #VafoGroup #LeadershipInSustainability#EcoConsciousBranding #MarketLeadership #PetNutrition #Biodiversity#StrategicInvesting #MarketUnwinded #PetFood #PetFoodIndustry #Petcare