Trying to make sense of all the content at Cannes? Contagious presents Cannes Lions Deconstructed Live — coming to both London on 9th July and New York on 17th July. This independent analysis of the most important work at the Cannes Lions International Festival of Creativity this year will dissect who won and why, with Contagious experts Katrina Dodd, Alex Jenkins, Chris Barth, Chloe Markowicz and Rebecca Peel sharing emerging trends that all advertisers need to be aware of. We'll also be joined by industry experts from WARC, VML, McCann Worldgroup and Global with guest speakers including Harjot Singh, Debbi Vandeven and Ryan McManus explaining what it takes to get your hands on a prize. Get your tickets to the most impactful deconstruction of Cannes Lions for just £70 / $80. Click the relevant link below and you're one step away. London / https://hubs.li/Q02DyNTc0 New York / https://hubs.li/Q02Dz1bz0
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While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.
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ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland
Cannes Lions winners show that creativity starts with sampling the past
campaignlive.co.uk
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Cannes takeaways: the beach areas got bigger and better… As normal daily life resumes MoreAboutAdvertising spoke to various industry voices about their key insights from visiting Cannes Lions International Festival of Creativity 2024. Sophy Vanner Critoph, Head of Strategy, Culture & Communications, Amplify commented: “Brands stepped it up; the programming was far more interesting, and the experiences more engaging. The focus of the programming has shifted towards people and cultural relevance, prioritising why people care about advertising over mere creativity for its own sake.” More About Advertising also heard from Patrick Garvey from WE ARE Pi; Melis Adigüzel-Tripp from Jung von Matt; David Juul Ledstrup from Kubbco - Creative Agency; James Kirkham from ICONIC and Léoda Esteve from Marcel. “The competition is harder than ever.” “The creators are coming.” “If I don’t mention AI, have I even been to Cannes?” Read the full article here: https://lnkd.in/e6cvkxEF #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing | #Cannes | #Canneslions
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On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards
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Never much mention in these articles about people not being invited back to judge again if they speak their mind about the work. Or they point out the collusion and fraud rampant in the award shows circuit. SEC take note. It's a small part of why I quit the 'industry' – though there really are some great people and ideas left (up in the rarest crema part), it's mostly become an engineering and accounting industry and it's getting a bit..."too hyper" and interconnected with other industries for quite many of us. And really, though real peer recognition is great - especially for craft – it's just become too clear the role the shiny awards play in keeping us all distracted from the harsh reality of how our world is working. "Well, what can we do?" is basically what thousands of people say when we all go "yeah, we know." Well, what have you been saying with YOUR mic? We always knew they'd come to gut the real creative departments first. I'd rather work with a real storyboard artist any day than the homogenous templates and ai bullshit now permeating the industry – and industries – at large. Farm or be farmed? How about them seeds...? It's becoming an autotune, lease-our-lives, pay-ahead-as-we-go panopticomic con and I decided to try something different. I'll walk away with my last award. Scriptwriting Gold. You can decide if it was worth it. I creative directed that project. I could've contacted them to change the credentials. But really, it's already on the record. Judge work for what it really is. That's all that ever matters. Sorry to self promote on here by pointing to my last award but hey, I know my job and I do it better than a lot. Not all. But a lot. Just need to edit better. Working on it. On what? It. What is it?
“On the Titanium jury, we’re in a unique position to learn from the actual teams who did the work and discover more than the two-minute case study could tell us.” Debbi Vandeven, VML Global Chief Creative Officer and Jury President for the Dan Wieden Titanium Lions, is no stranger to the Cannes Lions jury room. She shares her expectations for this year’s show via SHOOT Magazine / SHOOTonline. Read more: https://lnkd.in/gFBm2bED #VMLCannes #CannesLions2024 #VML
Cannes Lions Preview: Fulfilling Your Jury Duty
shootonline.com
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Co-Founder & CEO at House of Oddities / Award-Winning ECD / Commercials Director / DEI Champion / D&AD Awards Judge / D&AD New Blood Jury President / Advisory Board Member / UN Women UK Delegate / Crazy Cat Lady
Cannes Lions markets itself as the ‘International Festival of Creativity’, but I don’t understand how you can celebrate true creativity if creativity = the size of your wallet. I’ve never entered the Cannes Lions awards before, but this year I thought I’d give it a go. That is until I saw the extortionate entry fees and debated if the kudos of winning this so called ‘prestigious award’ was worth me selling a kidney. There are lots of small independent agencies that are creating ground-breaking campaigns, but they will never be able to financially compete with the larger more established beasts. As a result you have brilliant creative that deserves awards but isn't recognised due to the creation of these elitist and exclusive environments. Organisations like D&AD and The Gerety Awards recognise this, and they offer a 30% discount to small indies which proves that a more equal playing field can be created - you just have to want to do it. But when I asked Cannes Lions if they have a similar incentive, their response was: ‘As a completely neutral party when it comes to awarding, we are unable to provide any discounts or waive fees for any entrants.’ I’m sorry but offering discounts to small indies doesn't sacrifice your neutrality – and it should have no bearing on the judging process itself – what it can offer is a wider, more diverse selection of creative for judges to consider. Which can only be a good thing for the industry and for Cannes Lions itself. How will we ever celebrate fresh perspectives and underrepresented voices if these systemic barriers remain? And the award entry fee is just the tip of the iceberg – throw in the entry to the Palais on top and the extortionate travel and accommodation fees for the South of France in June, and there’s no point even considering it. And then there’s the judging itself. Apparently, you can only judge Cannes Lions if you have won a Cannes Lions. And that my friends is the vicious cycle of elitism at its finest. What should be the high watermark for creative excellence in our industry becomes a wealthy mutual back-slapping exercise between past winners and rich agencies. Maybe I’m alone on this, but I personally think Cannes Lions International Festival of Creativity really needs to take a long, hard look at what its current structure is saying to the industry – because all I can see is the perpetuation of inequalities that already exist and the promotion of the same work by the same big agencies, judged by the same people every year. Thus closing the door on diversity. If you really believe in creating a more inclusive landscape that genuinely celebrates the best work that our industry has to offer, you need to put your money where your mouth is. Not ours. #canneslions #equality #diversityandinclusion #awardsandrecognition
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If you're planning a presence at #CannesLions2024, I would check out our webinar tomorrow for the best on-site tips!
One more day until Jordy Grazys + Danielle Geisler join me on the Splash Studio stage to chat all things Cannes Lions! Join us this Thursday to get tips for: 🌴 Effective reminder emails 🌴 Better check-in and line management 🌴 Amplifying your brand on-site 🌴 Measuring ROI Register: https://lnkd.in/gHguwURn
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Cannes Lions International Festival of Creativity has finally arrived! Here are some remarks you will hear every day around the Palais: 1. “Why the hell hasn’t anyone thought about this before?” – proven fact: great ideas make a lot of sense when they are mature and successful. The challenge is appreciating them when they are still young and fragile. 2. “I once had an idea just like this one!” – can I tell you a secret? The person behind this idea probably said that many times as well, about other ideas. So, keep trying until someone else says it about your idea. Also, remember it’s not just about the idea, it’s also about execution and delivery. 3. “Wow! How did they come up with that?” – answer: they weren’t afraid to look for it. They believed in it even when others didn’t. They found a way to sell and/or produce it. 4. “So simple, so smart!” – so hard to come up with! 5. “We would never be able to approve something like this at our agency / for our clients / in our market” – from my experience, people with a long-life span in advertising love the creative thinking process, not just the creative outcome. So… if you still enjoy the thinking part – you are fine. Also… maybe it’s time for you to decide: are you OK with thinking about solid ideas in a more conservative environment (which is not a bad thing) or is time to move to another agency or another market which can cater your hunger for more creative freedom (which is not a bad thing)? 6. “That’s a scam. It was aired maybe once.” – Creative Excellence is about real work for real clients which made a real impact. No argument here! However… there is a difference between “Creative Excellence” and “Creative Thinking Excellence”. “Creative Excellence” awards should celebrate effective creative ads which were approved by clients. “Creative Thinking” awards can also celebrate amazing original disruptive thinking in general. What if… Cannes Lions added a category for exceptional creative thinking? NO RULES. Pure creative thinking. About ideas which a jury believes should be produced, not necessarily ideas a client will approve. The prize: financing the winning idea and bringing it to life. And a Lion. Of course… 7. “Maybe next year…” – YES. There is always next year! Cannes Lions International Festival of Creativity #CannesLions2024 #CL2024 #LIONS2024 #Creativity #CreativeThinking #CreativeExcellence MindscapesCreativity
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🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends
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The closest I got to the Cannes Lions International Festival of Creativity last week was a drive down ATL’s Ponce de Leon Avenue, which we pronounce pahns duh lee-ahn, exactly how someone in the south of France would mock someone in the south of America. From a safe distance of 4,723 miles, here’s a short list of what I think I think. 1. I think Cannes never fails to smell of a boondoggle – self-congratulatory, overindulgent, indefensible during tough economic times, and often awarding work no human not called a juror has ever seen before. 2. I also think Cannes never fails to deliver an earnest and important celebration of an industry that loves what it does, of moving marketing art and science forward, and of a community wishing nothing more than to use creativity for the good of craft and commerce and cause. So net-net, c'est la vie. 3. Humor isn’t back just yet, but it's trying. Of 28 Grand Prix Lions, I conservatively counted 6. I think the world needs more barf bag documentaries (thank you Dramamine) and edible mascots (thank you Pop-Tarts). 4. I think this is my non-scientific longevity/hype scale: AI > VR > Metaverse > NFTs > skywriting > Clubhouse. 5. The AI train has long left the station, but I think we’d all be wise to keep in touch with Tinx. 6. I think there's an inverse correlation between the number of speakers on a panel and odds of learning something new. 7. I think creative effectiveness is no less worthy of Cannes-level attention and celebration. Do the powers that be at Effie Worldwide ever dream of a Festival of their own? (In Atlanta? Because Atlanta Influences Everything.) 8. I think the Cannes mission warrants making it possible for smaller agencies to more easily get in on l’action. $4500 for a Festival pass, whether you're a $200mm agency, $20mm agency or a $2mm agency. 9. I think little is as frustrating as an idea you couldn't quite sell in then winning a Lion (a very high-profile Lion, to boot) for someone else. Happy for them, truly. But also merde. 10. But also, je pense nous reviendrons. #advertisingindustry, #brandenergy, #marketing, #agency, #advertising, #canneslions, #atlantainfluenceseverything
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