'With an emotional lexicon that is limited to ‘make it funny’ or ‘make it a tear-jerker’, creatives are leaving a lot of opportunities on the table. There are 39 emotions in the Daivid classification. Entrancement, Craving, Empathetic Pride, Trust and many more can be catalysts for emotive and effective campaigns' Read more, from DAIVID 🦩, here: https://hubs.li/Q02FmLLR0
Contagious’ Post
More Relevant Posts
-
Chairman of Yefira Group, Chairman of The Crisp Group, Chair of Advisory Board DAIVID Emotional AI, Chairman of Exxovantage, Chair ADFEST Advisory Board, Business Advisor PalletEarth
As the science of performance marketing accelerates at speed, the power of emotional connection is often dulled and diluted. Barney from #DAIVID interrogates the space and place emotions play in future-facing communication, published last week in #Contagious - read the full article here - https://hubs.li/Q02FmLLR0
'With an emotional lexicon that is limited to ‘make it funny’ or ‘make it a tear-jerker’, creatives are leaving a lot of opportunities on the table. There are 39 emotions in the Daivid classification. Entrancement, Craving, Empathetic Pride, Trust and many more can be catalysts for emotive and effective campaigns' Read more, from DAIVID 🦩, here: https://hubs.li/Q02FmLLR0
Why advertising is emotionally stunted and how to fix it
contagious.com
To view or add a comment, sign in
-
Direct Response Creatives for DTC Brand | $5M+ Rev. on Paid Ads | Helping 8-9 Figure DTC brand increase their revenue through direct emotion response creative strategy.🧠Performance Creative Strategist | Motion Expert
The "worst" thing you can do in your ad creative? Underestimating the power of subtle persuasion and influence. I see this in ad campaigns all the time. Example: 1. Ignoring the principle of scarcity 2. Disregarding the value of authority 3. Failing to use social proof wisely Recognize the mistakes? This is called "Under-using Cialdini’s Principles of Persuasion". And it's detrimental. If anything, it makes your ad creatives less effective. You don't need to bring a campaign down to prove yours is better. Simply show why yours is "good", through intelligent use of principles like commitment, liking, and reciprocity. Stop fighting to have the loudest voice ↳ Start fighting to subtly encourage consumers to engage with your brand There's a life lesson in here too. ;) Do these principles resonate with your brand's strategy? How are you applying the principles of persuasion?
To view or add a comment, sign in
-
Ad Creative Expert | Helping brands boost profits with psychology-based, winning ad creatives | Owner @ Marketixa
Benefits vs. Features Which one works best and when? Imagine a world where every ad speaks directly to your heart. Connecting with you on a deep emotional level. BUT. Sometimes, numbers and details are what you need. Certain audiences crave specifics. Tech-savvy folks, for instance. When buying a 500 GB hard drive, "500 GB" is crystal clear. More so than "store all your movies." As advertisers, we often highlight benefits. ↳ We show how products change lives. ↳ We build emotional connections. ↳ We sometimes overlook technical details. I'm guilty of this too. Many in our industry are. Yet, balance is key. ↳ Identify when features matter more. ↳ Include specific details when needed. ↳ Tailor your message to your audience. Remember: Benefits touch emotions. Features appeal to logic. Understand your audience's needs. Even when benefits seem like the obvious choice. Did you find this post valuable? Repost it so others can benefit too ♻️ Follow me for more content on ad creatives.
To view or add a comment, sign in
-
Writer, Editor & Strategic Advisor | B2B, Tech, Travel, Hospitality & More | Brand Narrative, Messaging Strategy; ex-Ogilvy + IBM
When everybody zigs, you might want to zag. This year's Super Bowl ads often tried to compress complicated stories into :30 or :15 with constant rapid cuts. This can be effective or exciting if you're invested in the story. But delivered repetitively, en masse, it's exhausting. I have zero recall for any ad after the half. They all blended together as one frenetic flutter-cut I could ignore in a wash, borne down by PBR tallboys. When you think about message: think next about method, context, and competition. A single imposition of quiet, or a strategic focus rather than hyper-movement, might actually be better for recall in this type of environment.
To view or add a comment, sign in
-
CEO | SVP Research, Analytics, Insight | NED | ex Whalar, Unruly, Sony Pictures, Nestle, L'Oréal, Unilever
Humans respond to EVERYTHING emotionally, so the emotions your creative evokes are CRITICAL to the outcome of all your campaigns. Emotions aren't simply a tool, they are the entire toolbox. Big thanks to The Drum for publishing my byline today. https://lnkd.in/eZ-nigun
Emotions are not just an advertising tool. They are the entire toolbox
thedrum.com
To view or add a comment, sign in
-
𝐆𝐫𝐞𝐚𝐭 𝐚𝐝𝐬 𝐝𝐨𝐧’𝐭 𝐞𝐱𝐩𝐢𝐫𝐞. Ever wonder why some ads become timeless? It’s not just about creativity; it’s about connection. When an ad resonates, it doesn’t just sell a product—it becomes part of our culture. Think of Coca-Cola’s ‘Christmas Caravans’—a staple since 1995. Yet, most ads vanish after mere months. Why? It’s not weariness but freshness that counts. Ads thrive on novelty, and once the message is known, the impact fades. But if the connection is made, the ad lives on. So, let’s not retire ads prematurely. Let’s create ads that last, that mean something more. Because great ads, like great stories, only get better with time. 𝘉𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘪𝘭𝘭𝘶𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯 𝘣𝘺 Dan White 𝘚𝘰𝘶𝘳𝘤𝘦: '𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦' 𝘣𝘺 𝘋𝘰𝘮𝘪𝘯𝘪𝘤 𝘛𝘸𝘰𝘴𝘦
To view or add a comment, sign in
-
Great cross out ad from Panadol. "Feel fine fast" The best ads have high contrast. Is the strike-out format overplayed today? Maybe. But it works. Because you can ** show ** a transformation. It shows the negative -> pain reliever -> positive. And it lets you do it in a playful way. You can twist your copy in fun ways. That's why I still like the format. It works with so many copy styles: -> Before / after scenes -> Real conversations -> Famous quotes You get the picture. That's why you see soo many ads like this. It will definitely hit diminishing returns soon. But a clever quote parody strikeout can always hit. Ex: if you connect your strike-out quote to pop culture. Because dininishing returns are real in DTC. When everyone is using the same formats. You need new ways to make yours pop. -- P.S. 👋 Follow James Mulvey for more content like this. Don't cross me out ♻️ Repost to share.
To view or add a comment, sign in
-
Meta & TikTok ads for DTC Beauty & Health brands | Performance Creative Strategist | Ecom | Startups to Fortune 500s
5 More Reasons Your Ads Are Underperforming (Part 2 of 4) 1-Text overload: Cramming too many words into a single frame overwhelms viewers. Break lengthy messages into bite-sized, impactful scenes. 2-Awkward text flow: Always read your copy aloud to ensure it sounds natural. 3-Weak visual hook: Your opening image fails to capture attention, use sound effect, split screens, trigger what really interests your audience. 4-Boring headline: Your text hook doesn't compel viewers to keep reading or watching. use taboo, controversial headlines. 5-Lack of credibility: Your ad doesn't effectively convince potential customers that your product or service will deliver the promised results. Scrutinize your ads through these lenses before going live. Catching these issues early can significantly boost ROI. How do you ensure your ads are primed for success? Part 3 coming soon :)
To view or add a comment, sign in
-
Make your ad hooks WEIRD. Why? Take a look at this... We've split tested a "silly" ad hook vs a normal, straightforward hook, and guess which one is winning? That's right - the weird one. They've both been running for about 2 weeks, and here are some key stats worth mentioning. Our straightforward hook currently has a CTR of 1.17% and has brought in 28 quality leads. However, our weird hook currently has a CTR of 1.9% and has brought in 201 quality leads. Pretty neat, right? We're still looking to refine our messaging and creative with time, but it's a sign we're in the right direction. Don't be afraid to get those creativity juices flowing and try something different, because it may just be what's needed to see more success in your campaigns! Huge shoutout to Taylor Utt for creating these with me! And to Chelsea Kaufman, Daniel Thrasher, and Jake Newby for being copy wizards. #paidmedia #mediabuying #demandgen
To view or add a comment, sign in
45,860 followers