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Put. Down. The. Jargon. And instead, consider these 3 tips to better communicate what your foundation or organization does: 1. Tell stories about the work you do and the projects you fund 2. Explain goals and the impact of the work clearly 3. If you have to use a jargon term, define it Two scholars of public interest communication, Aaron J. Zeiler (he/him) and Ann Searight Christiano of the University of Florida surveyed nearly 3,600 Americans and also talked to nonprofit communications professionals to find solutions. They have some least favorite bits of “philanthro-speak”: DAF, “theory of change”, “capacity building”, center as a verb, “awardee”. What would you add to the list? https://buff.ly/3UV2Vg3 #philanthropy #foundations #nonprofitmarketing

Foundations are using so many confusing words that few people can figure out what they’re doing

Foundations are using so many confusing words that few people can figure out what they’re doing

theconversation.com

Joel Abrams

Director of Digital Strategy and Outreach at The Conversation U.S.

5mo

I personally dislike "ecosystems"

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