CookIt Media’s Post

Having partnered with food and beverage brands on creator programs for close to a decade now, we predict that cooking content is only going to grow in popularity. Here’s what our Senior Manager of Strategy, Christopher Douglas had to say on the topic: “Food is seen as a quick and easy way to diversify that content outside of your niche. Think of it like an investment portfolio. If you have more content that appeals to more people, that’s obviously going to be beneficial to you.” Read the full story on Digiday: https://lnkd.in/gBGc_8YH #creatoreconomy #creators #foodandbeveragemarketing

🍻 Excited to share the powerful bumper video we've produced at Collab. for "Habesha Breweries"! 🎬 *SPEC WORK* In the era of social media, where attention spans are shorter than ever, short-form commercials like our bumper video are a game-changer! With just a few seconds, we've captured the essence of Habesha Beer and its irresistibly refreshing taste, leaving a lasting impression on viewers. Advantages of bumper videos in the social media era: 1️⃣ Attention-Grabbing: Our bumper video quickly captures viewers' attention, making Habesha Beer stand out amidst the noise. 2️⃣ Cost-Effective: Shorter ads are more budget-friendly, ensuring maximum impact for your marketing investment. 3️⃣ Shareability: The brevity of bumper videos makes them highly shareable, amplifying the reach and impact of your brand. 4️⃣ Adaptability: Our bumper video seamlessly fits various social media platforms, engaging your target audience wherever they are. 5️⃣ Brand Reinforcement: By delivering a concise and memorable message, our bumper video helps build Habesha Beer's brand awareness and recognition. Don't miss out on this exciting marketing tool! #HabeshaBeer #BumperVideo #ShortFormCommercials #SocialMediaMarketing #DigitalAdvertising #collab.

In need of content for your brand ahead of the Big Game? Check out this reel we made with delicious and easy-to-prep snacks from PRETZILLA® , True Made Foods and Fork in the Road Foods. #GameDay #Reel Reach out to find out how we can help show off your products, tell your story, and score big with your audience. #MarketingAgency #ContentCreation #CreativeContent #EngagingContent #StrategicContent #SocialContent #VisualStorytelling #VideoProduction #SocialContent #CreativeService #Ecommerce #DigitalCommerce #EcommerceMarketing

In the wine industry, we're always on the lookout for how to reach new audiences or approach our target market more appealingly. The generation of content remains a primary headache for many brands as it requires a large investment and constant updating to remain relevant. Recent trends have shown that a new trend in the content generation sphere of marketing - that is: employee-generated content (EGC), which offers unique benefits to both marketing and HR. For one, it can humanize the brand, build authenticity, and foster a sense of community both internally and externally. The personal insights and genuine enthusiasm of employees can create a compelling narrative that resonates with consumers. It is necessary though to provide employees with a proper set of guidelines as the content might lack consistency and could potentially misalign with brand messaging. To successfully implement EGC, wineries can provide clear content guidelines to ensure alignment with brand values and encourage participation while maintaining a degree of editorial oversight. This balanced approach can harness the potential of EGC to enhance brand loyalty and engagement. I'm keen to know if there have been any local wineries or wine brands that have incorporated EGC into their marketing strategy and the success its generated. #anewwayofthinking #buildingbrands #brandambassadors #ECG #smartmarketing

How do you dairy? Maybe it’s capping off the evening with a warm cup of hot chocolate in the company of loved ones. Or perhaps, dairy is a key ingredient in a long-standing family recipe that has been handed down through generations. From October to December, our consumer-facing brand, Unbottled, encouraged consumers to find the meaning behind dairy through the ‘Share a Little Greatness’ campaign. A new 15-second video was released each month of the campaign to show a different concept of sharing greatness. Each video exemplifies how dairy is a part of memorable moments. Looking at the campaign’s performance, we found that these short, snackable videos reached high engagement, viewership and clicks. A key to making these videos a success was focusing on conveying a message with ties to positivity and community within the short time window. Thank you to Think Shift for the support, knowledge and creation of the campaign. Check out the October video below which received the most traction. 👇 👇 The November and December videos and other campaign content can be found at https://lnkd.in/gyPT23nz. #Marketing #ShareALittleGreatness #WeKnowDairy

Interesting campaign from Wunderman Thompson Turkey where they got Heinz to print the actual sauce colour Pantone onto the bottles. This helped consumers who were being fooled by restaurants refilling Heinz ketchup bottles with off-brand sauce. Whether or not this was actually a huge problem in the market is almost beside the point: the campaign got lots of earned media and UGC social content. In addition, it reinforced people’s enjoyment of the legit product by asking people to call out the fakes. It’s also a good example of using the product itself for marketing. If you can get your campaign to extend all the way to the physical purchase, you’re on your way to something good. #marketing #strategy

When marketers get obsessed with their products, they often go astray with their strategy to captivate the audience. They need to look deep inside the product, at the values it is built upon, the DNA of the brand. The product is only an output, not the outcome. Think of output as a good-looking, well-garnished, delectable slice of Pizza Margherita. The outcome could be it making you feel full and satisfied. The outcome could be its recipe based on the promise of fresh cheese, tomatoes, and basil. The outcome is the craftsmanship of the chef. The outcome is always based on the values of your brand, and that forms the real muscle of your storytelling. ---------------------------- Coffee or Chai? ☕ Let me help you craft a clever strategy to elevate your brand success to the next level. #marketingandadvertising #marketing #advertising #storytelling #influencermarketing #marketingskills #personalbrand

We've whipped up a visual feast to inspire your food brand! From stunning visuals to engaging carousel ideas, we have got your covered Swipe through for a taste of what could be.🤗🤗 Want to see your brand shine on social media? Drop a comment below and let us know which industry you're in! #growtally #SocialMediaManagement #foodbranding #contentmarketing #brandgrowth #foodie #contentcreator

As someone who was solely hired by Pizza Hut to create content and build a massive social brand identity from our tiny social team of 2… lol, I take great pride in those 4 years spent growing that brand, making it WAY cooler on social than it ever was before & helping give it a personality that resonated with pizza lovers everywhere. After I left I wasn’t sure what would happen to it and honestly had some separation anxiety haha but I left with so many lessons I have repeatedly applied to so many of our clients at AUSTERE. Hope this story helps you be more thoughtful with how you grow organically and build your content & followers hand in hand. #socialmedia #growthhacking #viralstrategy #viral #cpg #food #marketing