Richard "Dad" Cook’s Post

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[on caregiver leave] Social Media Lead, Monzo Bank

this is your daily reminder that social media management and social content creation are two different jobs. which is why we're hiring for two different jobs.

  • two job roles - a senior social media manager, and a social media content creator
Anthony Leung

Effortless, Authentic LinkedIn Videos ⚡️ Made For Thought Leaders and Industry Shakers

1mo

That's the collective sigh of relief from Social Media Managers everywhere: "FINALLY!" 😂

What if you manage the content creation on social media

Annie-Mai Hodge

founder of girl power marketing 💜 social media updates are kinda my thing 💫 one-to-ones, consultancy and full-stack social media management 🧚♀️ let me make social media EASY for you

1mo

Hell f*cking yeah

Sage Pingault (CMI, CMC)

10X ROI for UAE-Based Companies since 2013

1mo

A social media department? That's a luxury! We just have one digital marketing manager juggling everything single-handedly. Efficiency at its finest!

Neha Kirpalani

Founder & CEO | Elevating the C-Suite with impactful marketing & personal brand strategy | Harvard Business Review writer | Top 200 Creator (LinkedIn Creator Accelerator Program) | Author - Chasing Butterflies @ Moonrise

1mo

Sigh. It's sad that we have to still highlight it. Social media strategy (and management) ≠ social media content creation. They're different skill sets and it's always good to have separate people do the job.

Maya Wesby

Social Media Manager at Harvard | Top Social Media Voice

1mo

Adding "senior" to SMM for the respect it deserves, A+ 👏🏾

Smita Sharma

Head of Special Projects @ EBMI GROUP | MBA, Finance & Marketing

1mo

Most professionals/corporates still fail to understand the difference between crafting a strategy and its execution and hence, they fail to realise how each job is separate and exclusive, even though their impact/outcomes are inclusive in nature.

Jamie Reilly

Generating opportunities for businesses & charities with creative marketing 💻 | Founder @ Reizia Digital | Marketing Director @ Versus

1mo

Thought Social Media Managers did the content, SEO, emails, graphic design, coffee making, lead gen and dog walking???

Mark C.

| SAR Volunteer | Outdoor Enthusiast | Digital Marketing Leader | Google UX Certified | Data-Driven Marketer | CRM Expert |

1mo

Sure, but I bet some people didn't even know there was a difference til seeing your post. Heck, some people don't know how to do one of those roles even with multiple AI tools. For some, all you know is the creation (if that), nothing about strategy. Cause if your social strategy is "to go viral" with every post, then you don't really understand either role. 🤷♂️

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