CoolerX’s Post

Discover the latest innovations in in-store Retail Media technologies! 🛒📲 Check out this insightful article featuring expert insights from Kevin Bridgewater at our partner Quad. Learn how digital screens, smart carts, vertical banners, and more are transforming the retail experience. #retailtech #RMN #retailMediaNetwork #retailtechnology #InStoreTechnology #RetailInnovation https://lnkd.in/g8C79BQE

Luminate is rapidly changing the way manufacturers collect data from Walmart and the types of insights manufacturers are able to provide. New data on shopper journeys helps everyone implement marketing tactics to reduce friction from the process. It is an exciting time to connect with your peers to learn how they are maximizing Luminate to generate new insights and conversations. #Peergroup #Walmart #Manufacturers

What's in store? Way more retail media. Retail media like: 📣 In-store audio 📺 Digital screens 🍫 Product samples ... make the future of stores even more multisensory, informative and captivating. 📈 HOW BRANDS WIN In-store advertising helps brands get closer to customers as they shop, shrinking the distance between product discovery and purchase. 🛍 CATERING TO CUSTOMERS Innovations like smart carts and in-store kiosks can maximize personalization, especially if retailers integrate loyalty data. Knowing a customer’s clothing size or dietary requirements would make dynamic advertising and product recommendations more relevant and appealing. How else are stores evolving with retail media? See the recent RetailWire article and add your thoughts. 📣 RELATED: 🛍 Join me on May 30 for ADvendio 's panel discussion on the hottest retail media trends in the US and Europe, including: 📺 Stores are the new TV 🔥 Why are stores so hot right now? 📈 How Walmart, Kroger, Tesco & Amazon seize in-store growth opportunities [See event link in comments.] #retail #ecommerce #media #CPG

Do all retailers need in-store media networks to remain viable? That's the question RetailWire posed in a recent headline. The article goes on to describe how retail media networks can engage customers as they shop in retail environments... ... and how major retailers like Albertsons, Best Buy, The Home Depot, and Walmart (to name but a few) are using this technology in their stores... ... and it certainly makes a compelling case for the "YES" side of the argument! But do ALL retailers NEED in-store media networks to remain VIABLE? Probably not... yet. But retail media networks offer a level of engagement, personalization, and localization that retailers simply can't achieve with static signage... ... and as they become more ubiquitous and more accepted by consumers, stores that don't embrace this technology may risk getting left behind. What do you think? #BrickAndMortar #Retail #Media #RetailMediaNetworks

In store retail media is transforming how we shop with exciting technologies like digital screens, smart carts, and vertical banners. These innovations are making shopping more engaging and boosting sales. For example, digital screens can increase sales by up to 30%, and smart carts are making shopping easier and more enjoyable. As the retail world keeps changing, adopting these technologies is key to staying ahead. #RetailInnovation #MarketingTrends #DigitalTransformation #CustomerEngagement #SmartRetail https://lnkd.in/eSBFdce8

As store planners look to leverage their spaces to promote loyalty and incentive programs, digital retail media networks are taking the front stage in their business plans. However, understanding the fundamentals of integrating digital signage into a cohesive retail media network can be complicated. That’s why we’re launching a seven-part series by Stephen Gottlich showing how retail media networks can benefit grocery and convenience stores everywhere. Check it out! https://hubs.li/Q02m_W2R0 #DOOH #digitalmedia #retailmedianetworks #digitalmedianetwork #newblog

Hot off the press featuring our client Qsic, an AI-powered in-store audio retail media platform. From the article: Retail media has seen a massive shift in recent years from being a buzzword to a must-have for every food retailer in the industry. With expected market growth of 12% annually to an estimated share of about $140 billion in 2026, according to Bain & Co., retail media will pick up share from other digital advertising channels and likely surpass television as a go-to form of advertising in the process. The In-Store Opportunity While retail media has primarily existed online up to this point, many industry experts believe it will increasingly move into brick-and-mortar stores. Nick Larkins, co-founder and chief product officer at Irvine, Calif.-based in-store media company Qsic, asserts that the rapid growth of retail media has proved that proximity to the point of purchase is a key factor, especially considering that a large majority of purchases still happen at physical retail. “That’s why it feels like the entire industry is laser-focused on innovating and advancing the tech related to in-store touchpoints right now,” explains Larkins. “People on all sides of the business know it’s becoming paramount to engage consumers at this critical point in the path to purchase, whether that’s through video, audio or a mix of channels. Even non-endemic brands are seeing this value.” https://lnkd.in/givd6Mh7

Colin Lewis shares exciting news about Ocado Retail, the UK's fastest-growing retail grocer, unveiling their latest innovation - Ocado Ads. With a unique advantage in the market due to their online-only retailing model, Ocado Ads leverages extensive first-party customer data to enable brands to target customers effectively based on purchase history. This approach allows advertisers to reach a verified audience at scale and measure campaign success in a 'closed-loop' environment. The growth of Retail Media in the UK is remarkable, with advertising spend projected to double by 2027. Stay informed about this dynamic industry shift by reading the full release. #retailmedia #retailmedianetworks Shane White, Catherine Friar, Ian Jindal, Paul Skeldon

Interesting moves Colin Lewis. This is great for Ocado Retail and I'm interested to see how the customer experience will play out - especially given the existing sophisticated checkout journey of offers, completion, cross-promotion, substitution etc. Exhaustive and exhausting ;) Any insight on how/whether this links with Ocado Group and Ocado Technology so that the capability can be deployed for their global clients? If offered to their clients, will the service integrate or extend to InStore #retailmedia too?