CoolerX’s Post

Unlock the magic of #CustomerPersonalization Did you know? 75% of consumers are more willing to purchase from brands that offer personalized online experiences. ✨ For Gen Z shoppers, personalization is the key, and the recipe is simple! ✔️ Personalized products and services  ✔️ Consistency across all interactions with businesses.  Ready to elevate your business with personalized excellence?  🧐 Find all the insights you need to know in the report “The State of Innovation in Retail 2023” and revolutionize the way you engage with your audience!     Download the entire report here for free 👇 https://lnkd.in/dFUJhuVp #GenZ #CustomerPersonalization #insights #report #innovation #retail #RetailInnovationHub #Cardlink #Foundation #Worldline #WorldlineGreece 

It's 2024 and that means it's crucial for brands to understand the dynamics that are altering consumer behavior 🕒. The primary factors influencing consumer behavior on a global scale are shifts in the socio-economic landscape, technological advancements, and a collective reevaluation of personal values and priorities, especially in the aftermath of the pandemic. These drivers are reshaping how consumers make purchasing decisions, propelling trends such as digital shopping, conscious consumerism, bespoke personalization, and commerce through social platforms. 📲 With this in mind, create your own personalized shopping experience in your store. Why not try out our free trial of DotActiv Enterprise? Click on the link below to access the store: https://hubs.ly/Q02mQr4Z0 #customerexperience #customers #purchasingdecisions #categorymanagement #retailsoftware #factfriday

Unlocking the shopping experience: 🛍️✨ Dive into the realm of consumer influence with 'The Power of Advertising in Shopping Centers: Why It Matters'. 🌟 Discover how strategic ads shape choices and elevate the retail journey. 🚀 Click here for more info: https://lnkd.in/duKxAdvw #RetailRevolution #ShopSmart #AdPower #ConsumerExperience #BTLMarketing #BrandActivation #EngagementBoost #MarketingStrategy #ROISuccess #BeyondTheLineImpact #BrandBuzz #CustomerInteraction #TrendingMarketing #StrategicPromotion

👩💻 👨💻 If day one of the National Retail Federation's annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. 🛍 “Digital strategies to decode Gen Z” was the topic of one of the opening panels. Moderated by Hilary Milnes, executive Americas editor at Vogue Business, it featured representatives from some of Gen Z’s favorite companies, including Linda Li Steiner, head of customer activation and marketing of H&M Americas, Ann Piper, head of North American ad sales for Spotify, and Caleb Pearson, vice president of US customer engagement at McDonald's’s. 🛍 🛒 Following these consumer insights, a panel on “Retail Disruptors” addressed the question of how some of the industry’s most exciting brands are appealing to Gen Z. 🗣 Shopify president Harvey Finkelstein moderated a conversation with Shay Mitchell, founder and chief brand officer of BÉIS Travel, and Kyle Leahy, CEO of Glossier, Inc.. 💻 Check out my piece on Inside Retail US to find out more! #insideretail #nrf #consumer #shopper #retail #retailnews #analysis #genz #conference #2024 #linkedin #retailexperts #shopping #ecommerce

Ever wondered how to make your supermarket stand out? Check out this article to see how our in-store media solutions are changing the retail marketing arena. We're turning everyday shopping trips into engaging experiences that stand out. Discover how you can elevate your retail environment and captivate consumers from start to finish. Read the full article here: https://bit.ly/3yU0TEV #RetailInnovation #SmartMedia #InStoreMarketing #CustomerExperience

Throwback Thursday! Reflecting on our 2022 insights on the retail landscape, it's incredible to see how much of this has played out and is still incredibly relevant today! 🛍 Back then, we explored the transformative "bricks and clicks" model, blending physical and digital sales channels to create seamless consumer experiences. 🔍 Key motivations driving consumer behavior included:  1. Seeking pleasure and inspiration  2. Pursuing growth and empowerment   We emphasised the importance of: ▪ Navigating non-linear purchase journeys ▪ Designing cohesive in-store and online experiences ▪ Leveraging trusted content publishers to influence and educate consumers Our findings highlighted how personalised content and authenticity were crucial for building trust and driving sales. These insights continue to fuel growth and innovation in the retail sector today. To find out more you can read the full report here 👉 https://lnkd.in/gQefqfXH    #TBT #RetailTherapy #ConsumerInsights #MarketingStrategy #DigitalTransformation #GrowthDistillery

🌟 Amazing first day at the Retail Media Summit in Chicago hosted by Path to Purchase Institute! 🌟 Path to Purchase Institute Fluent, Inc Here’s a quick recap: Commerce Marketing = Meeting customers where they are! Engaging customers online and ensuring a fluid path to purchase across all digital touchpoints is key. Relevancy and personalization at all purchase moments remain at the forefront of the discussions. In today’s fast-paced retail environment, shopper behaviors have drastically changed. Here's how our enterprise retail customers are adapting and thriving in this new landscape as their consumer shopping behaviour evolves; - Multiple Touchpoints: Shoppers continue to interact with brands both in-store and online, requiring a seamless customer experience across all platforms. - Changing Environments: The ways to capture shopper attention have shifted, emphasizing the importance of understanding their life stage and psychographic profiles. - Information Needs: Today's consumers demand constant and relevant information, making it crucial for brands to meet these expectations. - Relevance and Trends: Capturing and staying ahead of trends is essential to remain relevant to customers. - Frictionless Shopping Experience: Ensuring a seamless and easy shopping experience, both online and in-store, is paramount. #RetailMedia #ConsumerBehavior #Personalization #PathToPurchase #Fluent #CommerceMarketing #ShopperInsights #RetailTrends

It’s time to revolutionize your retail media strategy! 🛍️ Dive into the transformation of retail media and discover how to meet rising advertiser expectations while delivering superior results. 🛒 Learn the essential steps to develop a customer-first approach and unlock the power of personalized shopper experiences. ✨ Don't miss out on the best practices and innovative solutions, download the ‘Personalization in Retail Media’ E-book now: https://lnkd.in/g7XdyH7G #RetailMedia #CustomerFirst #Personalization #RetailInnovation

Achieving success in today’s retail landscape hinges on capturing micro-moments — those decisive, intent-rich instances on mobile devices that influence 82% of consumers, even in-store. Seizing these micro-moments is the key to boosting mobile conversions by a staggering 29%, according to Google. At Mood Media Heartland, we envision a retail renaissance where store associates become digital "copilots" guiding shoppers through their journeys, and transforming the entire in-store experience. Imagine a world where data seamlessly bridges the gap, creating a harmonious blend of online and offline retail. Let's curate unforgettable in-store experiences that resonate with today's empowered consumers.

You’ve got less than 3 seconds to close the deal. 💳 In the age of #doomscrolling and snap decisions, 75% of tech-savvy #retailers are amping up their game to make online shopping as addictive as scrolling through your feed, focusing on dazzling experiences and personalized touches. Imagine a world where 72% of us won't wait for a page to load before we're onto the next; retailers are now crafting digital wonderlands where every click feels like it's made just for you. Welcome to 2024; we’re living in it. Behind the scenes, it's all about orchestrating the perfect harmony of inventory and delivery times, ensuring that 66% of us who crave instant gratification know exactly when our impulse buys will land on our doorstep. So, as we navigate this ecosystem on FIRE, it's clear: the future of shopping isn't just fast; it's personalized, punctual, and perfectly tailored to our fleeting attention spans. #EcommerceTrends #DigitalExperience #OnlineShoppingRevolution #FIREecosystem #ForresterReportInsights