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Copy.ai

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Some posts need tons of human insights, creativity, and ingenuity. But not all of your TOFU content does. In fact, sometimes the information just needs to be clear and accurate for it to be helpful. Stop over-indexing on every single post you write, not knowing if it will actually get read by anyone other than you. Instead, try this approach: - Use AI to help increase the cadence of your informational TOFU content - Take the time you save to double-down on thought leadership content that really dives deep into human insights - Retroactively spend more time on the TOFU content that's ranking 4 - 30 and shifting those from purely informational to a little bit richer to improve rankings This in no way means that you should drop the quality of your TOFU content. You're still responsible for all that information. But it means you shouldn't spend $1000 and wait 10 business days on content that's already been claimed by major brands in the SERPS (like "Content Marketing 101," for example). Again, with the first round of your TOFU content, check for accuracy in information + research/links. Then check for helpfulness for your reader, and polish up the writing to match your style/tone. This allows you to move more efficiently without wasting time on the massive amounts of TOFU content that isn't moving the needle but does concretely bottleneck your team. #contentcreation #contentmarketingstrategy #contentwriting #contentdevelopment #contentstrategy #contentmarketer #contentmarketing

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