DESIRE HOLDING GROUP TO REVIVE SERGIO SOLDANO BRAND
LABEL ACQUISITION SIGNIFIES BEAUTY GROUP’S EXPANSION PLANS
INTO PREMIUM FASHION AND ACCESSORIES CATEGORIES
NEW YORK (May 30, 2024) – Desire Holding SA, through its Italian subsidiary Desire Fragrances Srl, announces the acquisition of Sergio Soldano, signaling the international perfume and beauty conglomerate’s intention to revive the legendary, long dormant Italian fashion and accessories brand. The acquisition marks a major development for Desire Holding Group, a leading player in the beauty industry, with subsidiaries in the USA, Netherlands and Italy, as the firm expands its scope with a new Luxury Division.
The new Luxury Division will lead the charge to build brand awareness, increase market share and continue the company’s sustained record of year over year growth. The beauty and fashion conglomerate consolidated its 2023 revenue for 30 million euros and based off current sales data, projects 40 million euros in revenue in 2024. This follows 40 percent sales growth accrued from 2022 to 2023.
The firm’s global market distribution already spans continents and cultures, with 20 percent Italian, 30 percent European, 15 percent Middle Eastern and 10 percent Asian distribution. The company intends to further grow its U.S. distribution, currently at 25 percent – a market Sergio Soldano dominated throughout the midcentury with widespread adoption of the label amongst Hollywood’s elite.
As the new Sergio Soldano brand owners, possessing full production and licensing rights, Desire Holding SA affirms the group’s growth trajectory and intention to reestablish Sergio Soldano as a household name ranked amongst the world’s great designer fashion and beauty labels.
READ MORE...
https://lnkd.in/dnsiktbZ
#desireholdinggroup #desirefragrances #sergiosoldano #ferfume #fashion #business #europeanlife