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Go-to-market strategies are broken. We’ve seen countless go-to-market strategies celebrated for their precision and innovation. But here's the counterintuitive question: Are these strategies truly customer-centric or just business-centric? We've observed a disturbing trend where companies meticulously plan their market entry without genuinely understanding the evolving needs and behaviors of their target audience. It's almost as if we’ve mastered the art of launching products without first ensuring they solve real, current problems. What if the key to a successful go-to-market strategy isn’t just about the market, but deeply understanding and anticipating your customers' next move? We challenge the industry with a rethinking of the approach. Instead of focusing on the perfect rollout, let’s dive deeper into the imperfect, ever-changing world of our customers. Or said another way…Is your go-to-market strategy genuinely aligned with the pulse of your customers? Or are we just following a polished plan? #GoToMarket #Strategy #CustomerCentric #BusinessConsulting #Innovation #MarketResearch #AnimalHealth #Tech #Innovation Craig S. Wallace Dr. Cherice Roth

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