Creative Moment’s Post

🌟 Q4 is Here – Make the Most of Holiday Shopping Season! 🌟 The #fourthquarter is the busiest time of the year for both shoppers and businesses! With the #holidayseason fast approaching, NOW is the time to boost your brand awareness and tap into the excitement of fall and #holiday #events, #fundraisers, and #seasonalshopping. 📈 Whether you’re promoting #specialsales, #communityevents, or giving back through #charitable initiatives, #advertising during Q4 is key to getting in front of your audience when they are actively looking to spend. Don't miss out on the chance to engage your customers and stand out in the crowded marketplace!

Did you see the 'sticky' situation Tate & Lyle got into this week, as they launched their golden syrup rebrand?? 🍯 If you haven't here's a little summary: 👀 After 150 years of the same branding across their infamous golden syrup, Tate & Lyle launched a new look, and came under fire across the media & social media. 🦁 There was quite literally up'roar' over the change in the long-standing-lion, which originated from a story in the bible that was dear to the founder's heart. I've taken a moment to reflect on their comms around the rebrand and give you some practical tips on how to navigate communicating changes in your own business, charity or organisation. Swipe for a summary of my "Golden" rules. ➡ Head to: https://lnkd.in/eQW7bzp3 for the full blog post! 💭 What do you think about the rebrand?? #LylesGoldenSyrup #Communications #Comms #BusinessComms

#ImageOutfittersTip 💡 📌 Target popular daily products like t-shirts, drinkware, and desk supplies, based on customer requirements. Promotional products should add value to customers' lives, varying based on target audience, such as teenagers or employees. 🙌 Visit ishareworks.com and learn how your promotions can change someone's life. #promotionalproduct #branding #marketing #advertising #promotionalmarketing #embroidery #donation #charity #foundation

⚙️ Ever feel like your nonprofit system needs to be fixed? Learn why it's not broken; it's just built that way. In our latest blog, Nicholas Ellinger explains how recognizing the true purpose of your system can lead to impactful changes and better outcomes. 🧠 Learn more: https://lnkd.in/g7Ny7deY 📖 We must realize what parts of the system are us. When we say, "It’s how we’ve always done it," or "That’s not best practice," we are part of the system that gets the results it gets. We must use our storytelling powers to tell the story of what a donor sees or what the future looks like. #NonprofitFundraising #SystemsThinking #WeAreMoore

Have been thinking more about system thinking in the context of AI; we know what happens when AI supplements parts of a system because it is and it has. But what do things look like when we have full AI systems? We’re seeing the first bits now. When Google says put glue on pizza, it’s not a broken AI; it’s an AI that should want something different than what it wants. More, I’m the context of our human fundraising systems here.

Restaurant Branding Tip of the Day (2/19/24): Show your staff how they have an impact stakeholders by sharing the stories of your customers, community members and so forth with them. Doing so can help to inspire their further efforts to make a positive impact during their shifts and beyond. Examples- Show how their efforts to raise donations from customers during transactions impacts a local charity or other kind of nonprofit. Show how their efforts to give the best service possible creates more customer loyalty (and money for everyone). Show how their efforts on a catering job helped make a client's birthday or other kind of celebration extra special. Show how their community service efforts helped to feed those in need of food or another positive outcome. You can share these stories with your staff through social media, newsletters, videos, blogs, bulletins and so forth. Make sure to interview those stakeholders that were impacted by your staffs efforts to do positive things on the job. Also interview the staff member's that made those efforts as well. Help to inspire your staff by sharing these positive stories with them starting now! If you're a restaurant owner that would like help with your own Branding, please feel free to send me a message today. Thank you for reading. #restaurantbranding #restaurantindustry #restaurantowner #businessstory #businessstorytelling #brandculture #restaurateur #restaurantbusiness #brandstory #brandingadvice #brandingtips #branding101 #branding #brandingwisdom #brandstorytelling #storytelling

It's a General Election year and there's no shortage of challenges but also big opportunities. Charities must make their voices heard to politicians and help communicate needs of those they serve. Here are a few of my top tips for campaigning! https://lnkd.in/e7UgCsFG

What comes to mind when I say Top Trumps? For me, it's Christmas morning finding a brand new 'Baby Animals' pack waiting for me in my stocking. Recently, I just finished working with Winning Moves UK Ltd to help bring Top Trumps back to the future. With an already strong and loyal fan base, it was a case of reaching new audiences and entertaining existing ones. I focused on community management, spotting reactive opportunities to inject the brand. In our time together I: 🦁 Spotted a content opportunity with Grace Beverley who was a big fan of our Top Trump vending machines at Heathrow Airport. 🦁 Completely revamped and optimised the Instagram page; new highlights covers, Story activations and tone of voice (the lot!). 🦁 Donated a box of games to Great Ormond Street Hospital Children's Charity in the name of one of our superfans. 🦁 Maximised cultural moments such as Valentines' Day to bring Top Trumps online. It's moments like this where brands trust me to run with their accounts that I really get to flex my creative skills. Which is your fav pack? #contentmarketing #socialmediamarketing #brandidentity #casestudy #communitymanagement

Should charities behave more like consumer brands when it comes to brand strategy? This week, Uttara (Oo-ter-ah) Masting shared her insights with Creative Review on the RSPCA rebrand and the power of thoughtful brand evolution in the charity sector. “Especially in today’s world that is so media saturated and all of our attention spans are so limited. There are a huge number of charities that are all vying for our attention, and like any brand they need to stand out and their mission needs to be communicated in a way that’s really clear.” Read more: https://lnkd.in/eRujgdG8 #charity #animalcharity #rebrand #brandidentity

In 2019, Burger King Argentina made a radical decision: for one day, they stopped selling their signature **Whopper** and encouraged customers to go to McDonald's instead. Sounds crazy, right? But the strategy behind it was pure marketing genius.The campaign, called "A Day Without Whopper," was designed to support McDonald’  annual McHappy Day, where proceeds from Big Mac sales were donated to Ronald McDonald House Charities. By stopping the sale of Whoppers, Burger King directed their own customers to McDonald's to buy Big Macs and contribute to the cause.- It generated *massive buzz* across social media and news outlets worldwide.McDonald’s sold an extra 73,437 Big Macs on that day, raising a record amount for the cause. - Burger King’s brand earned a reputation for being *socially conscious* and willing to sacrifice short-term sales for a good cause. - They saw a *major increase in brand loyalty* and global attention, with people praising them for their creativity and charitable spirit. - Although Burger King gave up their Whopper sales for a day, the global media coverage the campaign received was valued at millions in free publicity. - On the day of the campaign, McDonald's saw a spike in Big Mac sales, but Burger King gained a long-term increase in customer loyalty. The psychology behind the campaign is fascinating. By supporting a rival for a charitable cause, Burger King positioned themselves as a brand that prioritizes values over profits. This not only helped them build a stronger emotional connection with customers but also made them stand out in an industry where competition is fierce. Sometimes, sacrificing short-term profits for a meaningful cause can create *long-term brand value*. This campaign teaches us that being bold and focusing on the bigger picture (in this case, charity) can make an even more significant impact on a brand's reputation. So, if you're looking to create a marketing campaign that resonates, think outside the box. It’s not always about beating the competition; sometimes, it's about *joining forces* for something bigger than sales. #MarketingStrategy #CreativeCampaigns #BurgerKing #McHappyDay #BrandLoyalty #BoldMoves