Creative Resources Group (CRG)’s Post

"For CTV devices, weekly reach was 75% of all U.S. households in mid-2023, five percentage points higher than a year earlier. It passed linear TV (live + time-shifted) in the process". Let's connect about how JamLoop can help you with your OTT/CTV strategy! Nielsen #ctvadvertising #streamingmedia #streaming #media #mediabuying #advertising #marketing

You’re busy, so we’re here to help you stay up to date. 📈 Our top 10 most-read charts in Q2 2024—unveiled. Discover the latest on device usage, #streaming, #TV ad spend, #GenZ consumer behavior and more. 🔓 Unlock all 10 charts here: https://lnkd.in/eW_B3khx #MarketingTrends #Marketing #Advertising

CTV is rapidly closing the gap with linear TV in time spent. In 2024, US adults are projected to spend JUST 39 minutes more with linear TV than CTV. By 2025, a substantial 2 hours and 26 minutes will be devoted to CTV daily, representing 29.3% of time spent with digital media. JamLoop can help you with cost-effective, efficient and hassle-free CTV! #CTV #DigitalMedia #TVTrends #streamingmedia #streaming #tv #marketing #branding #advertising #digital #mediabuying EMARKETER

Selecting a Connected TV partner involves more than just technical compatibility; it’s about finding a collaborator that aligns with your brand’s goals, values, and aspirations. We've got a list of steps you should take to find the right partner! Download the checklist now: https://bit.ly/4cschXg #ctv #ott #connectedtv #marketing #advertising #martech #adtech #streaming #stream #tv

How much can you earn from Targeted TV Advertising? We have done some detailed work on the revenue opportunities it presents for different organizations with different business models located in different geographies, which you can access via our Revenue Projection Simulator. Read more: https://hubs.ly/Q02hd9md0 #targetedads #advertising #AVOD #FAST #streaming

Uncover expert insights that bring captivating ads to life in the Connected TV space with our latest blog. Dive into this guide and transform your CTV campaigns into masterpieces! #CTVCreativeEdge #AdvertisingInnovation #Streaming #CTV #ProgrammaticAdvertising #Advertising #TVAdvertising https://hubs.la/Q02f5X2t0

The amount of time US adults spend watching traditional TV will drop by 7 minutes per day this year from last, or by close to 4%, while the time they spend consuming digital video will increase by an average of 12 minutes this year. By next year, US adults are forecast to spend an even 4 hours per day watching digital video, about 43% more time per day than with traditional TV (2:48). This shift reflects a growing preference for digital platforms, driven by factors like on-demand content, streaming services, and mobile accessibility. #digital #advertising #marketing

Most FAST (free, ad-supported TV services) users find TV more enjoyable now that they can just turn to a free streaming service and start watching whatever is on! 📲 Ads on FAST services don’t bother most users, and for many cord-cutters, FAST is like having cable again. 🎥✨ For brands, this means enhanced reach, cost-effective advertising, and targeted engagement. #Streaming #FAST #CordCutters #TVTrends #BrandMarketing #Advertising #Entertainment

According to Cord Cutters News, Cable TV & Satellite Companies lost over 6.9 million Subscribers in 2023. Cable TV Networks will lose $4 Billion in Advertising Revenue this year as Cord Cutting grows. Whether or not you're buying OTT/CTV today, JamLoop can help you with cost-effective, efficient & hassle-free campaigns. #ctv #connectedtv #streamingmedia #streaming #digital #media #advertising #marketing #mediabuying

Explore how TV+'s Performance Optimization helped Monster achieve impressive results. Dive into the case study now! 🚀📊 #PerformanceOptimization #SuccessStory #Streaming #CTV #ProgrammaticAdvertising #Advertising #TVAdvertising https://hubs.la/Q02788tl0