Martha Freeman she/her’s Post

CTV is rapidly closing the gap with linear TV in time spent. In 2024, US adults are projected to spend JUST 39 minutes more with linear TV than CTV. By 2025, a substantial 2 hours and 26 minutes will be devoted to CTV daily, representing 29.3% of time spent with digital media. JamLoop can help you with cost-effective, efficient and hassle-free CTV! #CTV #DigitalMedia #TVTrends #streamingmedia #streaming #tv #marketing #branding #advertising #digital #mediabuying EMARKETER

QR codes have grown into a common fixture on a wide variety of ads, digital and traditional. On video, QR codes should be used on non-clickable ads, those viewed on home TV's and smart TVs. This gives the viewer the opportunity to interact directly with the ad. *You'll notice YouTube on that list... Do you know that home TV/SmartTV is YouTube's fastest growing watch device? #agency #adagency #video #digitalvideo #commercials #streaming #ott #marketing #advertising #downwithott #socialmediavideo #youtubevideo #videoproduction #media #digitalmedia #QR #qrcode #QRCodevideo

Selecting a Connected TV partner involves more than just technical compatibility; it’s about finding a collaborator that aligns with your brand’s goals, values, and aspirations. We've got a list of steps you should take to find the right partner! Download the checklist now: https://bit.ly/4cschXg #ctv #ott #connectedtv #marketing #advertising #martech #adtech #streaming #stream #tv

Traditional #broadcasters and #payTV platforms, are likely to launch more #FAST services. Large content owners will likely keep enhancing their #D2C offerings, with their #AVoD platform. The quality of content and ad experiences on #streamingplatforms get even better. More #qualitycontent leads to more viewers and higher #advertising #revenues. #Ad-supported streaming will acquire a large share of the #streaming market,very soon.

An easy guide to the 6 latest CTV trends in 2024—now available. 📈📺 With CTV viewing growing by +140% in the last five years, now is the time to stay ahead with fresh data on FAST vs. subscriptions, churn vs. bundles and more. Want more? Unlock all the trends here: https://lnkd.in/exDeGCsc #CTV #ConnectedTV #Streaming #Advertising #Marketing

I've been blown away by the rapid evolution of Connected TV (CTV) over the past year, in particular. Disney+'s latest move to introduce ad-supported and ad-free tiers is a game-changer. This isn't just a new feature - it's the start of ads on the platform. With linear TV on the decline, the internet is slowly taking over every space. What do you think? How long will it take for CTV advertising to be accessible and effective in South Africa? #CTV #Streaming #Advertising #DigitalMarketing #MediaIndustry

According to Cord Cutters News, Cable TV & Satellite Companies lost over 6.9 million Subscribers in 2023. Cable TV Networks will lose $4 Billion in Advertising Revenue this year as Cord Cutting grows. Whether or not you're buying OTT/CTV today, JamLoop can help you with cost-effective, efficient & hassle-free campaigns. #ctv #connectedtv #streamingmedia #streaming #digital #media #advertising #marketing #mediabuying

Connected TV (CTV) may have taken the advertising world by storm - but that doesn’t mean that everyone in the industry is on the same page. That’s why Richard Wheeler, Head of Agency Development at Samsung Ads, has penned a piece debunking some of Australia’s biggest misconceptions about CTV. Here’s a quick glimpse of some of the article’s key talking points: ➡️ ‘It’s hard to manage ad frequency’ ➡️ ‘There’s no quality content in CTV’ ➡️ ‘Ads are just ads, regardless of platform’ You can find all of Richard’s arguments in full here: https://lnkd.in/eQx6NEEd #CTV #connectedtv #advertising #streaming

Confused by the world of streaming? You're not alone! OTT and CTV are often used interchangeably, but there's a fundamental difference. ✔ OTT (Over-the-Top) is the delivery method of streaming content to your devices like TVs, phones, and tablets. Think Netflix, Hulu, or Disney+. ✔ CTV (Connected TV) is the device itself—your smart TV or streaming stick. It's where you watch OTT content. Understanding the distinction is crucial for marketers navigating the ever-evolving streaming landscape. At VentiveIQ, our data experts can help you unlock the power of CTV/OTT advertising. Connect with us at sales@ventiveiq.com to learn how to target the right audience and maximize your campaign ROI. . . . #CTV #OTT #Streaming #Advertising #Marketing #VideoAdvertising #DataDrivenMarketing #VentiveIQ

According to media company QYOU MEDIA, India is on track to become the third largest TV advertising market by 2024 and by 2027 is expected to reach $369mn CTV ad spend. These stats are significant as consumers' appetite for more diverse and accessible content grows. Connected TV (CTV) provides this for consumers, and as CTV households across India grow, so too does the opportunity for advertisers to invest. To find out more read below 👇 https://lnkd.in/gqfUQZ2K #CTV #streaming #advertising