Creativebrief’s Post

Our brilliant VP and Head of Strategy Allan Blair is in the spotlight as he shares his thoughts with Creativebrief on the importance of cultural context in marketing 🙌 He says: “Our focus and expertise on Platforms and Culture (PAC) is vital to what we do. It underscores the importance of the nuances of different platforms and the conversations happening on them. We study the real conversations people are having around your brand, your competitors, and your category and then combine it with our knowledge of how the platforms, their features and algorithms can influence those conversations.” Make sure you check out the article and learn more about how we approach culture at VaynerMedia EMEA https://lnkd.in/ej9e2P59

Check out the link below to read an article on Creativebrief, where our Group Impact Officer, Niki Hunter Ekins, shares her thoughts on whether brands are doing enough to consider cultural context within the work they do. 💭   https://lnkd.in/ej9e2P59

🚨 Breaking & Entering Has a New Look! 🚨 We’re excited to officially announce the new branding of Breaking & Entering! Our mission remains the same. To help individuals break into and thrive in the advertising industry. But now, we’ve got a fresh new look that reflects our bold, creative vision for the future as we go full-time! With our updated branding, we’re more dedicated than ever to:   💼 Connecting agencies with brands   🎬 Linking production companies with agencies    🚀 Helping aspiring advertisers land their dream roles   📰 Bringing journalists closer to new readers   🌟 Amplifying thought leaders and their messages Our heist continues, and this rebrand marks the beginning of a new chapter. Join us as we break down barriers and create new opportunities in the advertising world... and more verticals to come. 👀 Explore more on our website—link in comments!  #Rebranding #BreakingAndEntering #AdvertisingIndustry #CreativeConnections #MarketingInnovation 🎨 Redesign Creds to Carson+Doyle

The 2024 Edelman Trust Barometer special report "Brands and Politics" explores how brands can prepare for, and navigate, politics in a divided world. According to the research, consumers are expressing their politics – and their power – through brand choices, contributing to a new normal that is opening brands up to exposure they cannot avoid. When a brand is under pressure to take a side on a controversial or political issue, 71% say the brand must take a position. And when a brand does not communicate its actions on societal issues, 51% believe the brand is doing nothing or hiding something. #brand #communication #consumers

A nice example of great minds thinking alike. Daniel Finkelstein, Columnist for The Times, has written some excellent advice to election campaigners hoping to defeat populists that strongly aligns with the core principles of Byron Sharp's theory on brand growth. Finkelstein wrote: “A standard error in political commentary is to think voters far more interested in politics, and far more invested in democracy, than they really are. Most people, most of the time, are not paying much attention to politicians and their disputes. The news, if they catch it at all, washes over them. Detailed points are of little interest and only the broadest arguments make any impact.” Finkelstein’s insight mirrors Sharp's idea that most consumers aren't actively engaged with brands. They pay attention to broad messages rather than getting into the nitty-gritty details. So, for both political communicators and consumer marketers, it's crucial to focus on simple, relevant messages that resonate with the wider audience. It's not about overwhelming people with details; it's about capturing their attention with straightforward, highly impactful messaging.

"Visibility in the workplace is not just getting things done, it is about being clear on your impact and not making assumptions." In this interview, we sat down with Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change. Read the full article via the Creativebrief platform: https://lnkd.in/eeyNXAr3

How do you survive as a challenger brand when the big boys and girls want to come and play you at your own game? We live in a world where 45% of Global CEOs don’t think that the business that they are in charge of will be viable in ten years unless they change. What does that mean for the people and brands who currently occupy the space that these organisations want, and need, to move into? We talked to four leading voices in the space to get their view. Find out what David Titman from Who Gives A Crap, Hilary Strong from smol , Ioiana Luncheon from Fairphone and Julia Pallé from Formula E had to say on the subject. https://lnkd.in/dVx5rM7a #sustainability #purpose #marketing #PR

CREATIVE MEETS MEDIA The disconnection between the creative and media teams has long been a hindrance to achieving optimal results. The fundamental way in which the industry historically operates has perpetuated this divide, with each team working in different time frames, possessing different KPIs, and often being employed by separate entities. However, to truly harness the power of data and create impactful campaigns, it is imperative to change how the industry operates and foster real-time collaboration between creative and media. Traditionally, the creative process has been seen as a separate entity, focusing on ideation and storytelling. Meanwhile, media teams have been responsible for executing campaigns and optimizing media spend. This siloed approach has resulted in missed opportunities, as valuable insights from media performance were not effectively communicated back to the creative team, leading to suboptimal creative iterations. To make creative data-driven, it is crucial to establish a collaborative framework where the creative and media teams work hand in hand throughout the entire process. By breaking down the barriers and creating a fluid exchange of information, both teams can leverage real-time data to inform and enhance their decision-making. Technology is here and now we need to change our mindset and then our workflow. We have discussed this challenge with Grant Gudgel, one of the ealest ideologists behind this move and who started speaking about a new role of a creative strategist 6 years ago. https://lnkd.in/e5gKHGXg

Expensive retainers, missed targets, and a lack of transparency, which leaves brands with zero recourse is a model that has given PR a bad name. But thankfully, there is an alternative. It addresses all of these issues, and it’s something that we practise at Whiteoaks. This is performance PR. Intrigued? Find out more: https://lnkd.in/e3XedtWG #performancePR #TechPR #MeasuringPR #PRmeasurement

Creative Salon Worldwide have held discussions with industry leaders on what they are most looking forward to seeing in 2024! Building on the insights from 2023, Creative Salon sought answers to two key questions from our industry leaders: Is there anything the industry can do to be better prepared for 2024? What changes would agency CEOs like to see play out to make the lives of their talent and their clients better? Our Chief Strategy Officer, Michael Lee, spoke of our efforts at the APG (Account Planning Group) “Our work to improve the recruitment and retention of employees from under-represented groups has been a triumph of collaboration between many senior people at many agencies who constantly compete directly against each other. I know it’s one giant Hunger Games contest out there, but we all benefit from widening our talent pool, so let’s see some more of that cross-agency collaboration in 2024!” Full article: https://lnkd.in/eS4aUF4p