Creative Orange - Your Brand and Digital Partner’s Post

Long form VS short form has been the 'Great Content Debate’ for years. Audience’s attention spans are shrinking, but marketing goals are still huge. Let's get real for a moment. Both content forms are equally key for your brand. But here's where the problem lies: What might work for other brands, may not work for you. We have seen many brands fall into this unending loop of finding their “sweet spot”. And this leads to zero progress or results. Here are a few questions we have curated that will help you choose the perfect content form for your brand/business– 1) Understanding your core audience. - Where does your ideal audience come from? (Age, location, preferences) - How do they prefer to consume information? (Quick bites of content or in-depth information) - What problems are they hoping to solve? (And what do they hope to achieve?) 2) Identifying your content goals. - Do you need to quickly reach a wider audience? (Then short form content is the way to go!) - Looking to build an audience list to nurture leads? (Then long form content is the way to go!) - Do you wish to position your brand as an industry expert? Or an engagement hub? (Then have a mix of both forms of content) 3) Assessing your resources. - How much time do you have to create content? (Lesser the time, more preferable for short form content) - Do you have plenty of resources to invest in for content production and distribution? (If it's a no, short form content would be ideal) - Do you have in-house expertise to create high quality content? (If yes, then long form content would be perfect) Tip: Don't be afraid to experiment at the start, you never know what your audience actually craves for. Need a helping hand to discover your best content form for your brand/business? Let Creative Orange help you build a content strategy that will not only drive results, but will also make your brand unforgettable! DM us to get started. #CreativeOrange #contentstrategy #contentcreation #marketing #branding

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