Creative Orange - Your Brand and Digital Partner

From the Creative Orange team to yours, we wish you a Happy Ganesh Chaturthi!✨ May the light of Lord Ganesha help you ditch the blues of life and embrace the colorful hues of it instead.🧡 #GaneshChaturthi #CreativeOrange

This Independence Day, let's raise a toast to all the BRAVE ones. - The rebels. - The ones that refuse to blend in. - The ones that dare to be different. Because in a world of "safe" choices, it's the brave choices that truly make an impact! The brave don't just survive, they thrive. On behalf of the entire team at Creative Orange, we wish you a Happy Independence Day! 🇮🇳 Here's to a future of fearless creativity! #IndependenceDay #CreativeOrange #India

Short on time, big on impact. That's video content for you! Here's how we leveraged it for one of our clients’ latest campaigns: Last month, LinkedIn rolled out their new video content section similar to Instagram reels. According to me, the more brands start to tap into this feature, the more it will benefit them purely because: - It is eye catching in a text-heavy feed. - It's a great way to tell your brand's story. - It is still untapped, which will give you an edge. We recently created a content plan purely around short-form video content for our clients, GSP CHEM (A chemical company). Here's how we leveraged short-form video content for them: 1) Countdown Video. We created a countdown video just before the main event to highlight GSP CHEM's participation and create a buzz around it. Epic music, amazing visuals, stand-out text, and all other elements required for a good video were used for this video. Aim: Audience retention is the key to any form of video content. We did this to build a feeling of anticipation just before the event. 2) Behind the scenes. We shared glimpses of the team prepping for the exhibition, right from the booth set up to the CEO of GSP CHEM at the event. Aim: Your audience wants to know about things that go beyond a simple announcement. And this BTS video gave their community an exclusive look of the build-up towards the event. 3) A recap of the entire event. We compiled the best moments from the main event into a highlight reel, to showcase GSP CHEM's entire experience. Aim: To create a series of bite-sized content and summarize their entire journey of the event within a minute or two. Your audience’s retention spans are short. – Create content that can be grasped quickly. Video content is still an untapped opportunity on LinkedIn, which is why as a brand, you must consider leveraging it to its fullest. Looking to build a campaign around video content along with a creative marketing strategy on LinkedIn? Reach out to us at Creative Orange and let's get in touch! #CreativeOrange #videocontent #video #linkedinstrategy #marketing #contentstrategy

People believe that a logo is the most important piece of a brand’s puzzle. In my initial years as a design expert, I was obsessed with this assumption too. But over time, I've learnt this valuable lesson: A logo is just ONE element of a brand's story. I agree, it is a very crucial element. But if you ignore the other crucial elements, you are missing out on taking your brand to the next level. Here are 3 crucial elements (other than a logo) that will change your brand from ordinary to extraordinary: 1) Your brand’s visual identity: A logo is the first part of your brand's visual identity. But what's next? Creating a cohesive visual identity that showcases your brand’s personality. This includes a combination of: – Colors: The mood setters. – Typography: Your brand's voice. – Imagery: Your brand's visual storyteller. – Graphics: The magic glue of your content. 2) Your brand's tone of voice: Your brand isn't just a product, it is a personality. It's the way you talk to your customers, the stories you tell, the vibe you give off. Think of it as a difference between: – A robot that speaks the same way. – Your most charismatic and helpful friend. Who are you more likely to connect with? 3) Your brand's ultimate story: Storytelling is not just for entertainment. It's the secret sauce to build a brand that people truly connect with on a deeper level. When you share the "why" behind your brand and the challenges you overcome in your journey of building it – You begin to create an emotional bond with your customers that goes far beyond a simple transaction. If you are eager to make your brand an unforgettable one with all of the above elements, reach out to us at Creative Orange! We help brands tap into its full potential: A potential that will make your audience crave to be a part of what you do. #branding #logo #visuals #design #marketing #CreativeOrange

For a moment, let's forget about strategy, tools and tactics. Let's talk about “feels”. Have you ever got goosebumps from an AD? Well, that's emotional marketing at its finest! Here are 3 iconic examples that prove emotional marketing works best, if used correctly: 1) Apple's "Think Different": The campaign wasn't just about computers. It was about celebrating: - The rebels - The innovators - The ones who dared to dream big. That campaign connected with people's deepest aspirations, and after this, Apple became more than a brand. It became a symbol of individuality and creativity. 2) Airbnb's "Belong Anywhere": With this campaign, Airbnb didn't sell rooms. They sold a feeling of belonging. Their stories revolved around two key areas that were far beyond a mere “business transaction”: – Connection and adventure. And this made its customers crave more than just a place to stay for the weekend. 3) Coca-Cola's "Share a Coke": Who would've known that a simple name on a bottle could spark so much joy? This campaign wasn't just about drinking coca cola, it was about sharing a moment of happiness with your loved ones. Coca Cola tapped into everyone's need for a connection. And what was the result of this? – They turned their drink into a social currency. At Creative Orange, we try our level best to create such an impact for our clients. An impact that connects customers on a much deeper level. Looking to create a campaign for your brand that creates such an impact? Reach out to us and let us show you how! #CreativeOrange #EmotionalMarketing #storytelling #marketingcampaign #brands

Bigg Boss has just unlocked an underrated marketing technique. (Hint: It is not Salman Khan) I'll be honest, I love watching Bigg Boss. It keeps me highly entertained. In this latest season, I have noticed that they have implemented a new marketing move on the Jio Cinema app. A genius marketing move in my opinion– QR Codes. QR codes are literally everywhere this season. - In different areas of the Bigg Boss house. - And even on the Jio Cinema app. You may think “Haven't we moved past that?” At first, even I had a similar thought. But then I started analysing its potential, and here's what I believe brands are missing out on: 1) There's a thrill of the unknown. We as humans are born curious. And with QR codes, it creates a mystery-like situation for the audience to explore and check it out. 2) It gives people a sense of instant gratification. QR codes offer immediate rewards, whether it's a discount code or even exclusive content via gamification. We live in a world of “now”, and brands have slowly tapped into this potential. 3) FOMO is real and prevalent everywhere. "Scan. Win. Repeat". Brands know for a fact that if everyone else is scanning, fans will eventually follow them. People hate missing out on what could have been given to them, be it for rewards or benefits. QR codes are no more a relic of the past. It is an awesome way to capture attention amidst a world of endless distractions. Jio Cinema has cleverly used this technique. And what is the result of it? – They made passive viewers into active participants. P.S. If you have a brand/business that is craving for a new marketing strategy, reach out to me! Let's explore how we at Creative Orange can take it to the next level! #CreativeOrange #QRCodes #marketingstrategy #branding #marketing #BiggBoss

Design isn't just my profession, it’s my favourite life hack! It's the secret sauce that has transformed how I see the world, both at work and beyond. Design doesn’t only mean crafting killer websites or apps. For me, it's a way of life. It's about tackling everyday challenges with creativity and a focus on the end user. It's about seeing possibilities where others might see limitations. During my initial years as a Creative Director, I saw design as just a visual language to showcase what a brand wants to portray. But that's just the tip of the iceberg. Because here's the truth– Design is never just about the fancy fonts and graphics. It's about stepping into your audience's shoes. And design at its core is about problem-solving. Here's what I have learnt so far in my journey as a design expert for the past 20+ years: 1) Design is all about iteration. Experiment, test, refine, repeat. This is a mantra that I follow in both my personal life and my professional life at Creative Orange. I'm no longer afraid of making mistakes, instead I see them as opportunities to create beautiful and meaningful experiences. 2) Design thrives on experimentation. I have made peace with the fact that not every idea would work; in fact during most cases, only 1 out of a 100 ideas may work! Behind every successful idea is a huge list of unsuccessful ones. But to reach that successful idea, you need to experiment. And this is applicable to get the right opportunities in life too. Thankfully, this approach has led to some amazing adventures and connections I never would have imagined. 3) Design thinking taught me to see challenges as puzzles waiting to be solved. And what about life's tricky roadblocks? – It’s just another design challenge. Instead of getting overwhelmed, I get excited to brainstorm creative solutions which gives me a sense of thrill. So the next time you're faced with a design challenge, take a step back! Instead of immediately diving into the aesthetics, think about the person on the other side of the screen. How can you make their life easier, and much more enjoyable? Because that is the hidden power of design. And at the end of the day, I am truly grateful and proud to be on this path of design. It is my life's superpower! #design #creativity #visualdesign #CreativeOrange

Long form VS short form has been the 'Great Content Debate’ for years. Audience’s attention spans are shrinking, but marketing goals are still huge. Let's get real for a moment. Both content forms are equally key for your brand. But here's where the problem lies: What might work for other brands, may not work for you. We have seen many brands fall into this unending loop of finding their “sweet spot”. And this leads to zero progress or results. Here are a few questions we have curated that will help you choose the perfect content form for your brand/business– 1) Understanding your core audience. - Where does your ideal audience come from? (Age, location, preferences) - How do they prefer to consume information? (Quick bites of content or in-depth information) - What problems are they hoping to solve? (And what do they hope to achieve?) 2) Identifying your content goals. - Do you need to quickly reach a wider audience? (Then short form content is the way to go!) - Looking to build an audience list to nurture leads? (Then long form content is the way to go!) - Do you wish to position your brand as an industry expert? Or an engagement hub? (Then have a mix of both forms of content) 3) Assessing your resources. - How much time do you have to create content? (Lesser the time, more preferable for short form content) - Do you have plenty of resources to invest in for content production and distribution? (If it's a no, short form content would be ideal) - Do you have in-house expertise to create high quality content? (If yes, then long form content would be perfect) Tip: Don't be afraid to experiment at the start, you never know what your audience actually craves for. Need a helping hand to discover your best content form for your brand/business? Let Creative Orange help you build a content strategy that will not only drive results, but will also make your brand unforgettable! DM us to get started. #CreativeOrange #contentstrategy #contentcreation #marketing #branding

My most successful campaigns weren't the cleverest. They were the most human. Before I start, let me make a confession: I am a data geek. I love analyzing data, spreadsheets, metrics and everything related to numbers. For years, the content marketing landscape was only about crunching out numbers and optimizing for clicks. But there was one element missing. The element that gets people invested in your campaign instantly, yet only a few use it – Emotions. Don't get me wrong, data, logic and sharing knowledge are extremely important too. But if you want to create content that is unforgettable, you need to go beyond logic. You need to create content that speaks to the soul. Here's how you can weave emotions into your content marketing strategy: 1) Use the power of empathy wisely. Before you write a single word, put yourself in your audience's shoes. • What are their dreams and aspirations? • How do they feel about a certain message? • Do they have any fears or frustrations? Craft narratives that mirror their experiences, that is how you build real connections. 2) Understand that your brand has a heartbeat. It's not just about selling a product. It's about connecting with people on a human level. Whether it's humor, nostalgia, or the thrill of overcoming a challenge, emotions are what make your brand unforgettable. 3) Measure what matters. Beyond clicks and conversions, track emotional engagement to understand what your audience truly believes in. Data definitely tells a story. But data backed with emotions creates a bestseller. If you are keen to change your existing approach to marketing that is missing a touch of emotions, reach out to me or Vanessa at Creative Orange - Your Brand and Digital Partner. Let us help you create content and marketing that is unforgettable and most importantly– Heartfelt. #contentmarketing #emotionalintelligence #storytelling #CreativeOrange

Every brand has a dirty little secret. And for this Cleaning Service brand that we helped, their dirty little secret was a neglected digital presence. They almost had an inactive social media. Zero engagement. Zero traction.  Zero buzz. And their target audience? Not the ideal "scroll-stopping" demographic that would get them leads. Their audience included busy working professionals + business owners who juggled their work while taking care of their elderly parents. Their service was exceptional, but they needed eyeballs and retention to get their brand noticed. Now here was the challenge for me and the Creative Orange team– How do we attract their busy audience and make “Cleaning” fascinating for them? The answer was short-form and relatable content. Here’s how we leveraged this form of content for them on social media to make them visible and attract customers: 1) The hidden power of Transformation. People do not realize a service’s true potential until they see the final result or the aftermath of it. We leveraged the appeal of transformational stories through the Before & After photos & videos showcasing the transformation from a messy to a clean place to live/work. 2) Time saving hacks that ACTUALLY work. Their audience had no time for long-winded and lengthy tutorials. We served up bite-sized videos with seasonal cleaning tips, quick fixes for rental properties, and hacks that even the busiest people could squeeze into their day. 3) Leveraging the one thing that connects us all: The Human Element. We introduced the brand's team members behind their exceptional service – their smiles, their stories, and even their favorite cleaning playlists. It was real, it was relatable, and it made people fall in love with not only their service, but the brand and people behind it. Lastly, here's a fact about business in 2024– If you do not put your brand out there into the world with a clear strategy, you will never gain the right reaction you hope for. If you are a brand or a business owner, let's connect and make your brand’s digital presence from ‘messy’ to ‘mesmerizing’!