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CD @ Oliver Agency | Co-Founder of GroundFloor | Award-winning writer & creative director | Part-time professor at Humber College
This. Was. A. Year. Briefs, meetings, wins, losses, awards, award shows, great conversations and tough ones. Expenses, time sheets, eye-rolling, cheering, quiet celebrations and even-quieter "why didn't you tell us that?"s. A layoff, a trip, a new gig, a new team, a new client, a new way of working and a new goddam time sheet system. Missing old friends and making new ones. Head nods and hand shakes. Head shakes and high fives. Silver Pencils, Clios, ADCC's, Cannes short lists and marks missed by a mile. Trips, falls, dust offs and starts over. This year I wondered how I'd start again and then I started again. I wondered if I was needed and valued and then I was reminded that I was. I experienced some things for the very first time and others for the very last. In other words, this was just another year as an advertising creative. To everyone who experienced any or all of this, I salute you. I commend you on your strength and resilience. Being a creative in advertising is not an easy path, despite what some may think or pretend to know. We're not just dawdlers and doodlers. We're the magic. Don't forget that, no matter what your year threw at you. Happy Holidays, you magical beasts, you. #advertising #creative #copywriter #artdirector #designer #happyholidays #strength #creativityismagic
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Top 3 agency lies you should never fall for: 1. We are not a team; we are family. 2. Hierarchies? Nah, we are all equal here. 3. Facing a problem with someone? Just talk it out. Total confidentiality guaranteed. #BeenThereSeenThat #Advertising #AgencyLife
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Mid-senior creatives are finding it more difficult than ever to get hired. I would know, I am one. 😿 The other day, I was in an interview where I was given ALL of 5 minutes to come up with a product marketing campaign strategy AND a sample copy for the marcomm. Who TF you think I am? Chacha Chaudhary? 🙄 #marketingjobinterviews #marketingjobs #jobmarket2024 #midseniorcreatives
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Freelance Creative Director, Art & Design. formerly Endeavor, 160over90, Obsidianworks, Time Magazine.
On quitting a job I love— It was the beginning of Taurus season, about 3-ish weeks ago (🎂 to all who celebrate). I hit "join" on a catchup call with Jody Friedericks, who I literally adore, and I finally gave her the answer to one of the earliest questions she asked me 9 months ago when she became my new boss, "what do you want to do here?" It's a question I have asked everyone I've ever mentored. Once I get the answer, I then make it my gig to make that person's vision more possible. Arriving at my own answer took a long while, and it turns out "here" is the thing I contemplated the most. “Here” has been a job of many jobs— and it needed to be that after leaving my dream job at TIME, a job of many jobs, stories, and fantastic colleagues— “here” it started with working on a TVC for the LEGO Group; then building digital experiences for clients like BET and Comedy Central; design innovation for AUDI AG; apps and AR tings for Samsung Electronics; ads for The Walt Disney Company, Twitch, Anheuser-Busch, Nike, and Netflix; identities for NBC News documentaries and shows; creating the digital archive for Mister Rogers' Neighborhood; helping The Trevor Project, Pizza Hut, Meta, and Visa connect to younger people; consulting with the LA28 Olympic & Paralympic Games and McDonald's to click with culture; ideating with talent to start up their start ups; directing culturally inclusive campaigns with Marriott International, Timberland and Target; and, finally, collaborating with the team at Rocket Mortgage for their NFL Draft campaign that lit up Detroit for all of the city and America to see (no brief I haven't been able to handle. Yet 😎). It's a job of many jobs to work on big things and with so many people. And now, my own future's "here". My "here" is to be even more expansive, unknown, fun, transportive, challenging, creative, innovative, tough, seemingly improbable, personal. "what do I want to do here?" transforms to "what do I want to do next?" Why it took me 9 months to arrive at my answer is a little bit revealing of how I roll: I'm beyond all-in (timesheets say 225-ish%). The more people that depend on me as a teammate, leader, supporter, critical thinker, an ear, hands, eyes, brain, heart— the more I give the job, the team, my all. Knowing that my work commands so many facets of me, to find space for myself, I needed to decide to make the space and time for my "next"— beyond what's "here". My next chapter is a place where "what do I want to do next?" begets another "what do I want to do next?" Ever a question. So that's what takes me to the present, I've decided May 24th will be my last day for now with 160over90 and Endeavor, a place plentiful with opportunity— finding my own "next" on my own will take real serious work. Thank you to this place, the team over at Obsidianworks, and my former RED friends. What's next? Wide open to all chats for the next big thing(s), freelance or full time. alexanderho.com (hmu for a full portfolio) A
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LINK TO FULL VIDEO IN THE COMMENTS This is some thing I guess some Creatives may not pay attention to when being onboarded. Sharing this recruitment process with Creatives was quite a bittersweet thing to have done. First because of the opportunity that was presented and second because of how it ended. ☀️ #creativedesigner #creativejourney #creativerecruitment #recruitmentprocess #creativeagency #DesignMasterclass #CreativeCommunity #flyerdesigns #photoshopclass #ArtisticEmpowerment #YouTubeTutorial #CreativeJourney #LikeCommentSubscribe #sharetheknowledge
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If I was hiring a young creative right now… And I’m not, so save your messages and emails… But if I was, what would I look for a potential new partner? Education? No. Knowledge of cameras? No, not necessarily. Agency experience? Nope. Not a priority to me. In a perfect world, I would be looking for: Passion for craft. Teachability/humility. An open hand with your creative ideas. And empathy. These, to me, are the benchmarks of human first storytelling. They are also skills that I want to grow in for the rest of my life.
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Although I agree with this statement, unfortunately, employers are looking at our resume, skills, & experience first and foremost. In order to even land an interview, I have to pass those set of qualifications first. I have passion, I am eager to learn, I am full of creative ideas, but how do I prove that in written-form? There's a sense of trust that would need to be built. Whether that is through the interview-process and/or being hired. Maybe you have a lot of recommendations, but even then one does not know who they are working with until they are actually working with them. Anyways, these are simply my thoughts and concerns about this type of thinking. On one hand, it is vital to have these qualities, but it is also important to have the skills and experiences to back those up.
If I was hiring a young creative right now… And I’m not, so save your messages and emails… But if I was, what would I look for a potential new partner? Education? No. Knowledge of cameras? No, not necessarily. Agency experience? Nope. Not a priority to me. In a perfect world, I would be looking for: Passion for craft. Teachability/humility. An open hand with your creative ideas. And empathy. These, to me, are the benchmarks of human first storytelling. They are also skills that I want to grow in for the rest of my life.
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Digital Content Designer at Margins Group || Brand Identity Expert || Motion Graphics Designer || UI/UX Designer
Let's have a conversation! As creatives, our creativity and expertise are invaluable. While it’s tempting to say “yes” to unpaid opportunities, it’s important to remember that our skills and time deserve recognition and compensation. Doing free work might seem like a good way to build your portfolio or make connections, but it can often undervalue your craft and set a precedent for future expectations. Instead, consider these strategies: 1.Showcase Your Best Work: Get generic briefs to build a portfolio that reflects your skills and attracts the clients you want. 2.Network Wisely: Engage in communities where your work is respected, valued and be ready to learn from other creatives. 3.Set Clear Boundaries: Define what’s included or not in any free work you do. 4.Prioritize Paid Opportunities: Ensure that your time and skills are compensated, reflecting the true value you bring. Your creativity is your most valuable asset. Empower yourself and the industry by valuing your creativity and setting clear boundaries. Let’s champion fair compensation and respect for all creative professionals! My name is Illiasu Awudu What are your thoughts? #graphicdesign #valueyourwork #creativeindustry #professionalgrowth #creativity
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[TL;DR: Here she is with another story about collaboration over competition. 🙄] I think my most important job at Riveter is making sure we are the right amount of busy. If I do my job poorly, we are slow, and that creates a mess of problems. If I do my job too well (or, rather, without intention) it can be reckless. We get too busy and things get messy. This is my eternal dance. We got into some steamy territory this summer. Not quite hot water, but definitely more uncomfortable than a hot tub should be. Our core team was scheduled months out. Our freelance team had basically moved in with us. Nobody was in a (mental health or bandwidth-appropriate) place where we could source and onboard a bunch of new talent right now, and who wants to be that agency that panic hires? So, we called our "competition." They're another small, local firm. People we liked, trusted, admired, and who we hoped would be down for some unorthodox collaboration. We worked out a few process details and ran with it. They did their thing, we got on client calls together, the work was incredible and inspiring, the clients are thrilled, and everyone won. So we did another campaign together. And I can't wait to do another. Spicy showed up for us and for our clients this summer, big time. I'm grateful to them for their willingness to dive in headfirst and I'm grateful to both of our teams for always being willing to solve problems in fresh ways. If you're looking for an agency, consider our very talented friends Jeffrey Heras and Joe Babcock, and check them out at yeahspicy.com
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Every week we share a "View From Here" in our email newsletter, an insight written by a member on our team about what's going on in their world. Last week, I reflected on my first year as contributing editor at the Creative Factor, including a few take-aways I have from starting a new job on the right foot. Here, I share a snippet from my VFH: --- 1. Throw many hats in the ring: This time last year, I met with someone at my college’s career development office and they told me I should apply to 50 jobs for the upcoming summer. It felt like I was being tricked. Applying and reaching out to that many people is stressful and incredibly awkward. Can we all just agree that no one likes the job search? But while it’s a tedious process, it’s important to remember that it’s a means to an end. Throw your hat in the ring again and again. Then, you might just box. 2. Start off on the right foot: Matt invited me to come to Creative Factor HQ for my first day in early June. I was dressed head-to-toe in business attire I had taken from my mother’s closet, and I arrived way too early at their office building in Chinatown. So I walked around the neighborhood until it would be a socially acceptable, not-too-early time to come into the office (8:45 a.m.). It didn’t matter anyway, as I was still too early and no one was there yet. To this day, Matt still talks about how I got there before him. 3. Don’t just ask, do: You will do your best work when you can listen to the direction your company leaders want to take the business, and then bring them ideas on how to do that. In other words, bring them ideas they can react to, rather than always waiting for them to assign you something. The work world rewards those who take the initiative. - Madeleine Magill, contributing editor --- Don't miss out on the next View From Here and subscribe to our newsletter here: https://lnkd.in/eniT_PuS
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