#tbt The largest (literally) and most expensive (duh) vehicle I’ve ever purchased. Ok, it wasn’t my dough exactly, hence the “justification” presentation I had to give to the LDI board. And no, I didn’t pour through AutoTrader searching for the rig….what do I know about over the road trucks anyway?
Fortunately we had the one and only Don Stewart to lead the way (truth be told there wouldn’t be the truck in the pic without him), he not only found the tractor, negotiated the price, and drove it home, but he also located that bitchin’ ex-John Force Racing Featherlite trailer.
Next came the wrap (ok there were a million other details to sort out….yep, Don again), we did about three, each one better than the last thanks to Jacob Vaughn (the one in the pic is V2 if memory serves).
What was the point? Simple, to give Bikers Choice an effective activation platform to compete with Drag Specialties at V-Twin events and dealer shows/sales. Thanks to Don (that guy was everywhere!) we kept the rig on the road for over 30+ weekends a year, plus all the major V-Twin happenings like Daytona, Sturgis, etc.
Was it worth it? Maybe. Certainly our BC sales growth over the three years in which our team lead the project would indicate very positive results (BTW, the true “Tucker era” ended with the LDI 2016/17 MAG merger disaster, bankruptcy, and Monomoy ownership).
Bottomline is these rigs are $$$$$$ to purchase (even used), and even more $$$$$ to keep on the road, it’s not for the faint of heart. But if you’re competing in an arena where one requires a mobile brand platform, it’s hard to beat these 18 wheelers for impact.
Texas Licensed All Lines Claims Adjuster / Customer Support Specialist
1moAmazing work! Congratulations.