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We’re so excited about today’s “5 Things” feature!! We‘re joined by Muck Rack’s amazing Senior Director of Communications & Community, Linda Zebian! Tap into the 5 Things Linda wishes she knew before starting her career. Linda currently leads Muck Rack’s communications strategy, overseeing messaging, media relations, social media, employee communications, partnerships, and events. She joined Muck Rack as the inaugural Director of Communications in January 2022, after nearly a decade at The New York Times in escalating communications roles, culminating as Executive Director. Previously, she was a communications associate at Consumers Union, managing media relations for Consumer Reports magazine. Linda began her career as a reporter for Folio, covering the magazine media industry, and later managed conference programming for Red 7 Media. Here are the 5 insights she shared with us: 🔑 PR isn't one thing 🔑 If you're questioning if your language could offend someone, that's your red flag to change it. 🔑 People won't understand the value of your work unless you tell them. 🔑 Just because someone is in a leadership role doesn't mean they're comfortable doing media 🔑Use active language when sharing coverage Swipe to check out all of Linda’s insights and let us know what resonates the most! You can also read her insights here: https://lnkd.in/e_Z4dV7F What is one thing you wish you knew when you first started? ⬇️ #prinsights #communicationsinsights #mentorship #5ThingsPRGM

DE&I is back, baby, says Sandy Downs, our Head of DE&I, in PRWeek! C-suites told us loud and clear - almost three quarters think DE&I is about to get more important, to employees, prospective recruits, and clients. In the face of a top-down push from the regulator and the new Labour Government, it's getting more important to Boards too. Firms need the right policies and processes in place, but they also need to be equipped to talk about their journeys and reach a diverse audience. The opportunity for those that get it right is vast. Those that nail their communications will be able to run creative and authentic campaigns that meet a modern audience. They’ll be able to talk about their people with confidence. And they’ll be ahead of the curve - the brands getting this right are a minority... the best time to invest is now. Want to know how to harness that opportunity? Check out our brand new report, Marketing Inclusion, which tackles the DE&I comms conundrum head-on 👉 https://lnkd.in/enr3EC-d

DE&I should not be a ‘comms win’. But businesses which fail to talk about inclusion, to incorporate diversity into their marketing strategy, and to embody equity may find themselves at risk of failing altogether. Read Teamspirit's report on Marketing Inclusion to feel more confident in running authentic campaigns 👇

Breaking down outdated stereotypes in PR is crucial for our industry’s growth. In a recent PRWeek article, our Associate Director and DE&I comms lead, Christina Peach discussed the need for the industry to stop clinging to a middle-class image that no longer fits, and instead focus on the real-world perspectives and experiences that individuals from different socio-economic backgrounds can bring to the work. Read more here 👇

Uncover PR excellence: Discover PRWeek's 2023 Best Places to Work - Step into the realm of exceptional workplaces—where passion, purpose, and professionalism converge. PRWeek's 2023 Best Places to Work unveils the industry's finest, showcasing organizations that cultivate thriving cultures, nurture career growth, and foster unmatched job satisfaction. Celebrate their achievements and subscribe to PRWeek to get full access! https://lnkd.in/gfEBdUD3 #PRIndustry; #PRWeekAwards #BestPlacesToWork; #PR; #publicrelations; #marketing; #communication; #reputationmanagement; #brandmanagement; #crisiscommunication; #mediarelations; #influencermarketing; #socialmediamarketing; #contentmarketing; #digitalmarketing; #marketingstrategy; #prweek

«I consider the capability to be relevant at any time as our most valuable milestone», — said our founder and CEO Наталя Холод in her newest interview at PRNEWS.IO Totally true: our greatest values are speed, flexibility and efficiency. In the interview, Nataliia talked about the history of the agency, our approach to working with clients, and the impact of the war on changes in communications and PR. Read full article here ➡️ https://lnkd.in/ekgRZHS9

Some key themes are dominating #corporatecommunications news right now — and we’re keeping you briefed on all of them in this month’s edition of Cup of Corporate Comms. https://lnkd.in/epscDqM8

"Given our rampant celebrity-obsessed culture, where everyone seems to be hiring PR professionals to squeeze their way onto the cover of a tacky tea-break magazine , you could be forgiven for thinking that PR is the preserve of the talentless and insincere. However, this is to mistake the nature of *celebrity* PR with that of *business* PR, which is all about people: ·          knowing we exist, ·          perceiving that we are talented and skillful; and ·          perceiving that we are an asset and that we add value." 📚 How to keep your job, Richard Maun, 2011.

Today’s #WeLeadComms spotlight lands on Carrie A. Mitchell, an American-Canadian communications and media leader with 20+ years of global experience and a track record of success in developing brands, content, campaigns, and connections for industry-leading companies. Carrie has spent her career in media, marketing, and communications developing strategies for top consumer brands in New York City, Los Angeles, and London markets. She is the founder of cmmedia, and her portfolio includes previous leadership roles at Four Seasons Hotels, BBH, Sonder Communications, and work/collaborations with Condé Nast, Hearst, YouTube, Netflix, Forbes, Marriott Hotels, Airbnb, Expedia, Viking Cruises, Wolfgang Puck, Moët Hennessy, Destination Canada, Discover America, and Rodeo Drive, where she served on the Board of Directors. She is also a writer, author, podcaster, and speaker. In her words: “At heart, I am a storyteller working across various mediums, and much of my professional journey has been driven by curiosity, creativity, and interest in the intersection of communications and culture.  As a fan of diverse experience - which I credit my own success to - I am a big believer in ongoing learning, flexibility, big picture thinking, testing out emerging platforms and technologies, looking across industries , as well as paying close attention to various communities interacting with media and brands.” “I have always worked both sides of the fence, as a communications executive, and also a member of the media, which has only enriched my knowledge and kept me sharp. We find ourselves in the midst of such rapid change in the world, that I am as interested and energized by the possibilities now than ever – in fact, I am expanding in to the arena of media psychology to further research the impact of it all.” “Therefore, I love to mentor and encourage my teams to share their unique point of view, talent, and skills, both understanding the key fundamentals of our industry yet not feeling contained by outdated methodology. In today’s global environment, we need all voices at the table, and from a variety of backgrounds and generations to keep perspective and prepare for upcoming trends or market shifts. I am also passionate about supporting women in business, and connecting people, places and purpose, which is fundamental to my work, writing and entrepreneurial projects.” ++++ Today’s #WeLeadComms profile is brought to you by Soundbite Freemium,  the innovative solution for TikTok-style video and audio podcasts for #internalcommunication.from Soundbite.ai.  Integrated fully with Microsoft Teams, Soundbite users the ability to generate short video and audio podcast messages, to target delivery to individuals, selected groups, or even all-employee audiences. With this offer, the first 50 users are free, and additional users are billed at $1 each monthly. To learn more, to schedule a demo, or to sign up, DM Michael Lantzy or visit: https://lnkd.in/d2-aGgwZ

Supporting Gen Z in entry-level roles, particularly as Communication and PR officers, is crucial for fostering innovative perspectives and diverse ideas in the workplace. This generation brings a unique understanding of digital trends and social media dynamics, essential for effective modern communication. By empowering Gen Z, we not only cultivate their professional growth but also ensure our communication strategies stay relevant and impactful in an ever-evolving digital landscape.