Crispin’s Post

20 creative Ad Campaigns in 2023 #communications #marketing #advertising #brands #digital #videos #socialmedia #tiktok #instagram #youtube

What can you do when your best ad starts to fade? Here are a few key things to remember and do when this happens: - Do not panic and do not pull down the ad! - Put in NEW creatives that are very similar to this winning ad. - Test if these can beat the winner and start to pull more spend into THOSE creatives. If after a few days those new creatives aren't beating the original winner, THEN you can pull down the original. Stop overthinking and stop suddenly reworking your entire campaign when your ad gets tired. Take these steps instead.

Ever since I first watched this ad, I've been intrigued by what makes it so effective. Finally, last week, I committed to a deep dive, and here are the key factors that propelled this video to insane levels of popularity. #advertising #creativedirector #contentmanager #cocacola #ritushinde

💾 Outdated. New Pricing Model Required. Marketing agencies have traditionally used several pricing models, such as hourly rates, retainer fees, or project-based pricing. 💲 Comments by Stephanie McCarty, CMO at Taylor Morrison, calling out advertising agencies about these traditional pricing models caused quite a stir but was music to my ears. Moving this conversation, which needs to be had, along… 4️⃣ Here are four reasons why traditional pricing models are considered outdated, particularly about economics and expertise, along with proposed solutions: ⚖️ Lack of Alignment with Client Goals Issue: Traditional pricing models often do not directly align with the client's goals, such as generating sales or leads. For instance, hourly or retainer fees might prioritize agency time over client results. Solution: Performance-based pricing can better align agency incentives with client outcomes. Under this model, agencies are rewarded for meeting specific performance criteria, such as a percentage of generated sales or leads, encouraging agencies to focus on results that matter to the client. 🔀 Limited Flexibility in Resource Allocation Issue: Fixed pricing models can lead to inefficiencies in resource allocation. Agencies might allocate resources based on budget constraints rather than the actual expertise needed to achieve the best results. Solution: Adopting a more agile pricing model, where budgets can be adjusted based on real-time performance and needs, allows for better allocation of expertise and resources. This could involve setting aside a portion of the budget for adaptive strategies based on campaign performance. 💎 Difficulty in Justifying Value Issue: With traditional models, especially hourly rates, clients may feel they are paying for time rather than value, making it difficult for agencies to justify their fees solely based on expertise. Solution: Value-based pricing models can help solve this issue by setting prices based on the perceived or realized value to the client rather than the cost of service delivery. This approach encourages agencies to leverage their expertise in ways that maximally benefit the client, fostering a deeper understanding of the client's business and goals. 🧠 Barrier to Innovation Issue: When pricing is tied to hours worked or specific deliverables, agencies might have little incentive to innovate or improve efficiency, as this could theoretically reduce their billable hours or fees. Solution: Incorporating innovation clauses or bonuses in contracts can encourage agencies to seek new technologies, methods, or strategies to improve campaign performance or efficiency. The bonus could be a reward for achieving certain innovation milestones or efficiencies that benefit the client.

Creatives in the 90's and early 2000's: Let's create a brilliant print ad on a real insight so that we can win a Cannes. Creatives today: Let's make this topical post because everyone else is doing it and then DM pages that have created a business out of reposting so that they cover it and satisfy our urge for validation. Let's bring back the Spec ad era. Let's make social the new print. How, you ask? A D's Broke Ad School is running #Adpril and giving out new briefs everyday. No approvals, no drama, no excuses. #MakeAdvertisingGreatAgain

In the world of advertising, grabbing attention is an art form. And here's an absolute masterpiece! 🎨 Have you seen the clever ad for the upcoming Mean Girls movie? It's a simple yet genius idea. On a bus, it says, 'Look both ways, Regina.' It's not just a witty play on words; it's a brilliant way to merge real-world caution with on-screen drama. This ad doesn't just promote a movie; it makes you stop and think. It's a reminder that in the world of advertising, creativity knows no bounds. 🌟 What do you think about this ad? Share your thoughts below! 👇 #AdvertisingGenius #MeanGirls #CreativityUnleashed

How Do Ads Make Me Feel? As an adman, I know I'm supposed to give some profound professional answers, but before I speak as an adman, I'll speak as a fanboy who loves ads. Before I joined advertising, I had little to no knowledge about it and assumed that brands did their advertising, not knowing that agencies existed. After discovering agencies, I did my research and boy, my discoveries blew me away. The one thing I love about advertising is the ads. The storytelling is so captivating, especially in commercials. So here’s what I am going to do: in the coming days, I will highlight my favorite ads and how I feel about them. AD1: Life is Short — James Gandolfini This commercial stars James Gandolfini, who re-enacts his role as mob boss Tony Soprano. The ad conveys the message that life is short and encourages you to do something new every day to appreciate life. The hook is that the story is told from the mob boss’s perspective. For example, in the first clip, when he says “Dance,” you can see his goons shooting at the floor to make their victim dance. It's funny because when the mafia says “dance,” they don’t mean dance; they shoot at your feet, making you move as if you are dancing. Every scene includes a violent act typical of the mafia, but the way the story is told, it comes across as healthy advice with a mafia twist. I really, really like this ad because the storytelling is amazing. It is funny, but has a deeper meaning in terms of the actions we see. If you would like me to start a series on great ads such as this, let me know in the comments. Also, how do you feel about this ad? #AdLife #GreatAds #LifeIsShort #AdsReview #HBO #AccountManager #AdsOfTheWorld #CreativeAds #AdCampaign #CommercialBreak #Marketing #AdvertisingLife #AdCreativity #Storytelling #AdInspiration #AdLovers

What makes a winning ad? An ad that decreases overall NC-CPA So you can spend more

There were a lot of ad campaigns based on this year's Independence Day theme, but this particular ad stood out from the rest. The audio and eye-catching video were truly authentic! Let us know what you all think of this campaign by @libertyshoesltd #3rdeyeblindproductions #digitalmarketing #influencermarketing #socialmediamarketing

What do you do when you have a great performing ad, but the creative itself has a mistake on it? The ad set has ten creatives, all with different messages, but relevant to the audience. After three weeks, I stopped running the poor performers, leaving the tally to six of 'em. Then, I realised that for one of the best performing creatives, I uploaded the wrong file (similarly named to the fixed version). On the one side, I'm leaning towards just letting it be and scoop up more leads. On the other side, what kind of message does it send about the brand letting such, somewhat obvious mistake run unchecked? Naturally, the question is completely rhetorical in nature. :)