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How to Master Brand Consistency!

Brand Consistency is Key 🗝️

OFF Brand Issue 1 🗞 is live and kicking! For this first issue we dig deep into why brand consistency can either make or break a brand. Booooring, you say? Far from it. At Koto we believe brand consistency is the secret sauce to successful brands. Essential for capturing attention, fostering connections, and cultivating loyalty. Learn more about it, its importance, challenges, and how to achieve it alongside some relevant examples. Read on here → https://lnkd.in/g3eF7p96 Let’s hope it’s consistent 😇

How to crack BRAND CONSISTENCY in execution, not just on paper? Ever wondered HOW STRONG BRANDS SURVIVE despite so many uncertainties? Because they execute, not just talk! They’re more practical while playing Let’s see... What BRAND CONSISTENCY looks like (on surface): ➼ The growth process is a continuous incremental. ➼ The journey is linear with the same daily tasks. ➼ The rate at which you’re growing is constant. ➼ There are no unknown paths and it’s all set. ➼ If you put in effort you will definitely grow. But What BRAND CONSISTENCY actually is (in real): ➼ The growth process is full of unknown terrains. ➼ The journey is full of ups & downs here and there. ➼ You’ll grow at different rates in different situations. ➼ You will do different tasks to get exponential results. ➼ Sometimes you grow fast and sometimes it’s too slow. That’s the fundamental difference All you need to know about BRAND CONSISTENCY ( On paper vs In real) But wait? - Knowing isn’t just enough right? So take charge now - yeah right now! If you don’t know how to take charge of your Brand, Text me “DEZINE” and let me help you get started!

This! 👇 We'll talk to anyone who will listen on the importance of building brand trust. It's absolutely critical for every business. Internally and externally. Great article in Mumbrella from FutureBrand Victoria Berry and Sam Hughes. https://lnkd.in/gdFkQDSG What companies that get this right? Let us know. #marketing #brand #brandtrust #communications #reputation

Seasoned brand leaders and new business owners alike make mistakes when naming. Here's how to avoid those mistakes with the power of name testing.

Seasoned brand leaders and new business owners alike make mistakes when naming. Here's how to avoid those mistakes with the power of name testing.

Following Up on Brand Consistency: A Personal Perspective To continue the recent conversation on brand consistency within certification bodies, I wanted to share about a recent undertaking at CCI to help make sure that I, as a leader, exemplify our brand. We recently set up a professional photo shoot for my official CCI imagery and got the images back earlier this week. Talk about amazing timing! This endeavor was not merely about refreshing my headshot; it was an intentional effort to ensure my visual representation aligns with the brand consistency we've been advocating. This experience has reinforced the notion that brand consistency permeates every facet of our organization, including the imagery of our leadership. As these photos become integrated into our communications, I am enthusiastic about how they will bolster the trust and reliability that CCI strives for. I would like to extend special thanks to our talented photographer, Elise of Boheme Fox (bohemefoxphoto.com). Elise's grasp of our brand vision and her skill in capturing it visually were essential to the success of this project. I am eager to hear from fellow certification body leaders. How do you ensure your personal brand reflects your organization’s values? What obstacles have you encountered in maintaining continuity across your brand? #LeadershipBranding #CertificationExcellence #BrandConsistency #CCILeadership

Some helpful advice from my colleague Alice McLaren Blade on the importance of looking inwards & assessing what’s going on in your own business or organisation. And it doesn’t have to be the New Year, or January, or a Monday or the 1st of the month, like a personal health kick you can start any time & reap the benefits #CorporateAffairs #BrandStrategy #Cicero

a good concept from the book "Global Brand Integrity Management'"